Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • Try My Dynamic Search Ads Strategy & Build Long-Term Search Success

    Here I’m going to suggest an approach to using Dynamic Search Ads (DSA) campaigns in mid-to-large ecommerce Google and Microsoft Ads accounts that is likely not what you’d hear from the typical account manager. From what I’ve heard and read, most account managers use DSA campaigns to fill in the missing holes in their accounts […]

  • 5 Advanced Tricks & Tips for Mastering Google Tag Manager

    Google Tag Manager is a tool that can bring highs and lows. It can lead you down a path of troubleshooting that will take hours for you only to realize you forgot to hit “submit” for your changes. It has the capacity to put you on the top of the world when you set up […]

  • What The NFL Draft Can Teach Search Advertisers About Quality Score

    The pressure to win and be #1 is crucial in sports. Athletes and coaches spend numerous hours training, reviewing playbooks and perfecting their skills to be better, stronger and faster than their competitors. For instance, during a football combine, athletes’ skills are judged using key performance indicators like speed during a 40 yard dash, vertical […]

  • 3 Things The Pandemic Has Changed In Higher Education PPC

    At Granular, we are fortunate enough to work with colleges and universities across the nation. We work with both public and private institutions targeting both traditional and non-traditional students. As such, we’ve been able to gain a lot of insight into higher ed trends during the coronavirus pandemic. Here are 3 insights we’ve pulled from […]

  • Improve Virtual Event Attendance With LinkedIn’s Sponsored Message Ads

    Social media news feeds are crowded and noisy and people scroll through them quickly. While they can and do work for advertising, it’s not exactly a captive audience. But LinkedIn has an ad type that allows you to avoid that. Reach people’s message inbox directly LinkedIn Sponsored Message Ads (formerly InMail) are ads that are […]

  • increase shopping roas

    Quickly Increase Your Shopping ROAS With a Script for Trending Queries

    Wouldn’t it be great to know faster what users are currently searching for this week compared to the last week and year to year? You could optimize your inventory, bidding and even campaign structure. You’d not only save time for yourself, but could save your clients money!  You may be thinking, “Well I already use […]

  • How to build a competitor bidding strategy

    Google Ads Competitor Bidding: How to Build a Winning Strategy

    As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your […]

  • how to link your facebook account to your agency

    How to Link Your Facebook Account With Your Agency’s Business Manager Account

    Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this […]

  • 5 New Features That Has LinkedIn Advertising Stepping Up Its Game

    If you haven’t noticed yet, the LinkedIn advertising platform has been stepping up its game. Out of all the major digital ad platforms that we deal with (Google, Bing, Facebook, etc.), LinkedIn’s platform and capabilities has historically been the worst in my (and many others) opinion. This is of course outside of the vastly superior […]