Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • Granular works from home

    Granular Team Q&A: Working Remotely

    Are you a work from home pro, or beginner? While more and more people are working from home, it’s important to remember that working from home can be very different from working in the office. Our office started to work from home this week, and while some of my coworkers are pros, some of us […]

  • Ad Customizers image

    Google Ad Customizers: Part 2

    Ad Customizers Part 2 In part one of this three-part blog post, I shared how Ad Customizers are superior to DKI. We are still waiting on statistically significant data to prove our point. In the meantime, below is some helpful information on how to implement. How to Implement To implement these in your own campaigns, […]

  • The First Step To Being More Productive: Getting Things Off Your Mind

    In the book Getting Things Done, David Allen shares this about the human mind… The short-term memory part of your mind – the part that tends to hold all of the incomplete, undecided, and unorganized stuff – functions much like RAM on a computer.  Your conscious mind, like the computer screen is a focusing tool, […]

  • How to use Gmail Ads for Restaurants

    Do Google Gmail Ads Work for Restaurants?

    Do Google Gmail Ads Work for Restaurants? Most restaurants I’ve worked with seem to have tried Google Search Ads at some point, and although Search can be successful, common questions I hear are “what else can we do on Google?” and “how do we get new customers?” Surprisingly, I have found that most brands have […]

  • beyond the standard kpis-ppc success

    PPC Success Beyond the Standard KPIs

    The success of PPC campaigns is more than just what you see in the interface There are always challenges when running any successful paid search campaign. Most of the time, people will look at the data right in front of them when attempting to address a challenge they are facing. Sometimes, the answers can only […]

  • Quality Score Poem

    Love Poem to Quality Score

    In paid advertising, we all know the pains of quality score. We work incredibly hard with our clients to get their website to reflect exactly what their business does. Then we write ad copy based on those landing pages and our keywords need to be the most relevant to the user. But sometimes no matter […]

  • Ad Customizers

    Google Ad Customizers: Part 1

    Google Ad Customizers: Part 1 At a former agency, I worked on a PPC account that was so geographically segmented that we targeted such hot spots as Twin Falls, Idaho (population <50,000), and separated out Orem, UT from Provo, UT (a distance of less than 5 miles). This account was terribly under-managed, because most of […]

  • How to Advertise with Waze

    Waze Advertising: An Update for 2020

    This post is an update to our 2018 post. Every month, drivers spend an average of 438 minutes on Waze.  In Milwaukee, companies like Men’s Warehouse, Starbucks, Children’s Hospital, Casey’s General Store, and more are already advertising on the app. Waze allows them to drive local, offline conversions through mobile, on-the-go, online advertising. For smaller advertisers, […]

  • Is Digital Advertising A Bubble That’s Going To Pop?

    I know a way to make your PPC ads out-of-this-world effective. Just make sure you show them to people that are going to buy anyway! 🙂 In this recent blog post, it was suggested that online advertising is a bubble, and that sooner or later people are going to figure out that all the money […]

  • A Way To Build Google Ads Campaigns For The Holidays Fast

    Sometimes the holidays creep up on us (and our clients!) quickly.  While our typical approach to an account is to take our time and incrementally build out campaigns as we meet performance goals and focus on quality over quantity, the holiday season brings upon us a whole different set of circumstances.  Businesses are in the […]