Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Programmatic - OTT vs CTV

Programmatic Video

Since COVID-19 hit the world in 2020, more people have been at home watching streaming content than ever before. This has increased programmatic video advertising opportunities. The main two avenues for distribution are Connected TV (CTV) and Over the Top (OTT) advertising.  When first hearing about CTV, most people equate it with something like running[…]

Keep Reading
improve digital attribution

3 Basic Ways to Improve Your Digital Attribution Quickly

Detailed and accurate attribution is key to driving digital marketing performance. If the data that your decisions are based on is inaccurate or not detailed enough, then you’re at risk of not making the most optimal decisions. Often, we find that clients are aware that what they’re tracking isn’t a complete picture of all their[…]

Keep Reading
responsive search ads

My Satisfying Approach For Making Quality Responsive Search Ads (RSAs)

I have some issues with the approach of creating Responsive Search Ads (RSAs) as soon as you start a new campaign in a Google Ads account. First, RSAs use the headlines and description lines you input. How do you know if those inputs are any good? Until you have data that proves it to be[…]

Keep Reading
Drive Online Revenue

6 Ways To Drive More Online Revenue Using Your Customer Data

As a business, one of the most valuable things you have is your customer data. There are several different ways you can utilize your customer data in digital marketing to both re-engage current customers and find new customers. First, let’s talk about the type of customer data you will need and how you can collect[…]

Keep Reading
Facebook Ad Account Disabled

Facebook Ad Account Disabled?

Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval! We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not[…]

Keep Reading
Content Grouping

A Feature Of Google Analytics Content Creators Shouldn’t Overlook

To me, it seems like an overlooked feature that’s been a part of Google Analytics Universal since it launched is Content Groupings. Content groupings are clusters of pages defined by common identifiers, like URL, metadata or website purpose.  By using them, a company can better understand the growth of its website over time through more[…]

Keep Reading
Increase Conversions with Smart Bidding

How Google Ads Smart Bidding Increased My Conversions By +171%

Do you have a go-to conversation starter? Something that always gets people talking? At Granular, our team has spent hours debating if a hotdog is a sandwich, if cereal is soup, and more recently – if a Pop-Tart is a ravioli. Another way to get a group of PPC experts to start a conversation is[…]

Keep Reading

Google Ads Grants: Important Requirements & Helpful Strategy Tips

I forget what the psychological effect is called, but something happens to people when they get free money.  They tend to be more careless with it.  “Oh, I just got a bonus in my paycheck?  Yippe ki yay!  I’ll go blow it on a doodad I’ve been wanting for a while,” we think.  “Oh, I[…]

Keep Reading

5 YouTube Ad Placement Types You Need To Watch Out For

It’s true. There are some really bad placements for your ads on YouTube. For the unsuspecting advertiser that follows a basic campaign set up and uses some broader targeting options (like topics and keywords), they may just find that they’ve been serving ads before and during videos that either don’t deliver any value, or worse,[…]

Keep Reading
how to move a facebook ad account

How To Move A Personal Ad Account Into Facebook Business Manager

At Granular we believe it is critical for companies to own their own digital ad accounts but every so often we come across a client whose Facebook Ads Manager account was set up under an employee’s personal ad account instead of under the business. This can become a real pain…especially if the employee no longer[…]

Keep Reading