Mackenzie Krantz

Author Archives

  • How to build a competitor bidding strategy

    Google Ads Competitor Bidding: How to Build a Winning Strategy

    As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your […]

  • Granular works from home

    Granular Team Q&A: Working Remotely

    Are you a work from home pro, or beginner? While more and more people are working from home, it’s important to remember that working from home can be very different from working in the office. Our office started to work from home this week, and while some of my coworkers are pros, some of us […]