Director of Agency Partnerships
Mackenzie is a Senior Paid Search Manager at Granular, and specializes in B2B, industrial/manufacturing, and service business PPC accounts. She holds a degree in Business Administration and Marketing from the University of Wisconsin – Whitewater and is certified in Google Search Ads, Google Display Ads, Google Video Ads, Google Ads Measurement, Google Analytics, and Bing/Microsoft Ads. Outside of work, she enjoys traveling, and when not traveling she enjoys spending time with her family, friends, and doodle.
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Table of contents Jump to Part I: My Website Sucks. Should I run digital ads? Jump to Part II: My Website Still Sucks. Can I run digital conversion ads? 8/2/2023 Part I: My Website Sucks. Should I run digital ads? Have you ever used the wayback machine? It’s a tool that shows you what different[…]
Table of contents Jump to Part I: My Website Sucks. Should I run digital ads? Jump to Part II: My Website Still Sucks. Can I run digital conversion ads? 8/2/2023 Part I: My Website Sucks. Should I run digital ads? Have you ever used the wayback machine? It’s a tool that shows you what different[…]
In the ever-evolving landscape of digital marketing, advertisers are continually seeking new ways to capture the attention and engage with their target audience. However, one persistent challenge that marketers face is the phenomenon known as “banner blindness.” This term refers to the tendency of internet users to subconsciously ignore or overlook banner advertisements on websites.[…]
As an avid travel enthusiast, one of the benefits I was most excited about when I started at Granular was the 1 month-paid sabbatical earned after 3 years with the company. I was so excited to finally earn my sabbatical in early 2020, so you can imagine my disappointment when traveling had almost completely stopped.[…]
Do you have a go-to conversation starter? Something that always gets people talking? At Granular, our team has spent hours debating if a hotdog is a sandwich, if cereal is soup, and more recently – if a Pop-Tart is a ravioli. Another way to get a group of PPC experts to start a conversation is[…]
Every day, one of my best friends and I started our conversations with “how are you?” Of course, the next person gives the obligatory “good, but tired/busy/stressed. How about you?” AND IT’S DRAINING. I love talking to this friend, but this opening takes all of the interest out of our conversations. And then I remembered[…]
As the holiday season is in full swing, I imagine all the Halloween candy, Thanksgiving mashed potatoes and stuffing, and Christmas cookies; followed by a New Years resolution to be healthier. As many people do when trying to lose weight, we often use other goals to help us get there. We count calories, track physical[…]
As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your[…]
Are you a work from home pro, or beginner? While more and more people are working from home, it’s important to remember that working from home can be very different from working in the office. Our office started to work from home this week, and while some of my coworkers are pros, some of us[…]
