Our Team

The Dream Team of PPC. Milwaukee based PPC Experts. No outsourcing.

Meet The Team

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    Jordon Meyer

    President & CEO
    Head of PPC 
    • AdWords 5pecialist (ALL certs passed)
    • Managed in-house budgets over $20mm
    • Worked at 2 agencies prior to going in-house
    • Marketing Technology Expert
    • Only Hires the Best at PPC

    Jordon has over 14 years of online marketing experience, and has managed over $40 million in paid search spend. Jordon has managed digital marketing for over 75 companies, ranging from start-up to Fortune 50 companies throughout the US, Canada and UK. His expertise in eCommerce was in full play at Best Buy, while his efficiency and targeting expertise helped multiple for-profit higher education clients drive inquiries and enrollments.  He also writes and speaks about search marketing on a regular basis. Jordon earned his Bachelor of Science in Web & Digital Media Development from the University of Wisconsin – Stevens Point.

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    Steve Kroll

    Vice President, Client Services
    Start-up and Product Expert
    • Former President of a digital agency
    • Co-Founder of a SaaS company
    • Growth-hacker
    • API and Product Expert
    • Over 8 years in the Start-up Environment

    Steve has over 12 years of experience, primarily on the operations and management side of digital marketing.  He has been involved with some of the top start-ups in the Midwest and has a keen eye for finding big opportunity within tight, small business budgets.

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    Ian Segovia

    Senior Manager, Paid Search
    B2B and Lead Gen Expert
    • AdWords Scripts Expert
    • AdWords Advanced Certified
    • Bing Ads Accredited Professional
    • AdWords Display Certified
    • Google Analytics Certified

    Ian has 6 years of online marketing experience managing over $10 million in paid search spend as both an in-house and agency specialist. Ian has managed paid search for 20 companies from B2B to large retailers to small businesses. He earned his Bachelor’s degree in Television and Film Studies from the University of Wisconsin-Oshkosh.

     

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    Justin Lindh

    Senior Manager, Paid Search
    Local PPC and eCommerce Expert
    • AdWords 5pecialist (ALL certs passed)
    • Bing Ads Accredited Professional
    • Google Analytics Certified
    • Excel and Reporting Expert
    • SMB PPC Expert

    Justin has over 8 years of online marketing experience, primarily with multi-location businesses and large national brands. He was an AdWords phone support representative and Quality Analyst at Google’s Ann Arbor, MI office. He holds degrees from both the University of WisconsinMadison and UW-Whitewater.

     

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    MacKenzie Krantz

    Manager, Paid Search
    Lead Gen and Big Budget Specialist
    • AdWords 5pecialist (ALL certs passed)
    • Bing Ads Accredited Professional
    • Google Analytics Certified
    • Big Budget Specialist
    • SMB Specialist

    MacKenzie has over 5 years of search engine marketing experience, driving digital strategy and managing a range of successful B2B and B2C campaigns. She has managed small local campaigns, and multinational campaigns in multiple languages. MacKenzie earned her degree in marketing, with a minor in international business, from UW-Whitewater.

     

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    Mike Fleming

    Senior Manager, Paid Media
    Analytics, CRO and Big Budget Expert
    • AdWords 5pecialist (ALL certs passed)
    • BingAds Accredited Professional
    • Big Budget Expert
    • Writer: SEMRush, Search Engine Guide, more
    • Analytics, Usability and Conversion Expert

    Mike has over 8 years of online marketing experience; specializing in PPC, Web Analytics, and Usability & Conversion.  Mike has managed and led teams of managers on PPC accounts in a variety of industries (Ecommerce & B2B), channels (Search, Shopping, etc.) and of all sizes; including being the Performance Quality lead for a global company with ad spend of over $60 million/year.  He is also a proficient speaker and writer. He’s taught many local workshops, contributed to the book The Best Damn Web Marketing Checklist, Period! and created a blog series called “Mike Ruins Digital Marketing” where he challenges the status quo by tackling digital marketing topics that most practitioners have all wrong.

     

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    Mac Kurth

    Manager, Paid Media
    Local Marketing Expert
    • AdWords Advanced Certified
    • Bing Ads Accredited Professional
    • Facebook Ad Specialist
    • Google Analytics Certified
    • Local PPC Expert

    Mac has over 4 years of search marketing experience, primarily with advanced location-based marketing campaigns. Large automotive brands relied on Mac to manage complex budgets and drive efficient conversions via paid search. He earned his Interactive Marketing Bachelor’s degree from Northern Illinois University.

     

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    Anna Borchert

    Manager, Paid Media
    Paid Social Expert
    • AdWords 5pecialist (All Certs Passed)
    • BingAds Accredited Professional
    • Google Analytics Certified
    • Facebook Ads Expert
    • Shopping Feed Expert

    Anna has over 4 years search marketing experience, with a focus on retail eCommerce, local B2C companies and social media advertising. If there’s a social platform out there, Anna has probably managed a campaign on it from her experience with a large number of B2B and B2C companies. She earned her degree in English, with a minor in Music Management from UW-Milwaukee.

     

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    Chris Cesar

    Manager, Paid Search
    B2B, Lead Gen & Call Tracking Expert

    • AdWords 5pecialist (All Certs Passed)
    • BingAds Accredited Professional
    • Google Analytics Certified
    • Hootsuite Certified
    • Walking Sports Almanac

    Chris brings over 4 years of PPC experience to the team.  While he has worked primarily with B2B companies, he has also worked with many B2C companies ranging from batteries & light bulbs to pest control. Chris holds a degree in Strategic Communication and Certificate in Business from the University of Wisconsin-Madison.

     

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    Matt Freter

    Marketing Operations Manager
    Digital Marketing and Branding Expert

    • Former Founder of a Digital Agency
    • Hubspot Inbound Marketing Certified
    • eCommerce Marketing Veteran
    • 6 Years of Digital Brand Strategy Experience
    • Creative Content Developer

    Matt comes to Granular with a wide range of skills. He has experience in both client-side and agency-side roles – offering Granular clients a unique perspective. From leading a team of creatives to designing eCommerce sales strategies, Matt is a Swiss Army Knife of digital marketing. Matt earned his degree in advertising and philosophy from Marquette University.

     

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    Jason Stinnett

    Senior Manager, Paid Search
    BI and Lead Gen Expert
    • AdWords 5pecialist (ALL certs passed)
    • Bing Ads Accredited Professional
    • Background in SEO & Web Development
    • Scale & Automation Expert
    • Excel & Power BI Virtuoso

    Jason has more than 12 years of experience in digital marketing, with an emphasis on the intersection of marketing, data and technology. While working with over 100 small and mid-sized businesses, Jason delivered more than 15,000 leads and managed several million dollars in ad spend. He holds a degree in Sociology & History from Case Western Reserve University, and more recently completed BI Analytics courses from University of Colorado and Duke.

     

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    Maggie Liesch

    Lead Designer & Feed Manager
    eCom Feed Expert and Banner Design
    • Managed multi-million dollar eCom website
    • eCom Shopping Feed Expert
    • Modern banner ad designer
    • Landing page and CRO designer
    • Amazon, eBay, and Marketplace manager

    Maggie has more than 9 years of experience in eCommerce and digital design. She was responsible for building and managing eCommerce websites, optimizing data feeds, and setting up and running marketplace advertising for a multi-million dollar eCom company prior to joining Granular. She holds a degree in Design and Visual Communications from UW-Milwaukee.

 

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    Rob Thomas

    Senior Manager, Paid Search
    eCom Expert

    • AdWords Advanced Certified
    • Bing Ads Accredited Professional
    • BigCommerce Specialist
    • Shopping Feed Expert
    • Background in SEO and Website Management

    Rob has over 14 years of search marketing experience, primarily in the eCommerce space.  With budgets large and small, Rob finds ways to reduce cost and improve efficiency through expert Shopping Feed Management and bidding strategies. He earned his Bachelor’s degree in Economics from from the University of Wisconsin-Madison.

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    Jamie Aakre

    Senior Paid Search Consultant
    The Fortune 500 Expert
    • AdWords Advanced Certified
    • Bing Ads Accredited Professional
    • Kenshoo and DoubleClick Certified
    • Excel Master
    • Carlson MBA

    Jamie has over 11 years of search marketing experience, primarily with Fortune 100 companies.  Best Buy and Target relied on Jamie to manage multimillion dollar budgets, exceeding $40 Million, and drive top tier paid search performance.  With multimillion dollar search budgets, Jamie still finds ways to reduce cost and improve efficiency. He earned his Bachelor’s degree in Marketing from Iowa State University and his MBA from Carlson School of Management at the University of Minnesota.

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    Oscar Meyer

    Good Boy
    Gets excited when he hears “Dentastix”
    • Advanced Begging Skills
    • Plays Well with Others
    • Obedience School Dropout

    Oscar is the team’s four legged treat enthusiast. He loves long walks on the beach, fetch, and of course his beloved Dentastix. Oscar is a miniature dachshund with the personality of a lion. Perhaps that’s why he’s so fond of his feline roommates. Good boy.

    granular donut easter egg

     

 

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