Meet The Team
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Jordon Meyer
President & CEO
Head of PPCJordon has over 14 years of online marketing experience, and has managed over $40 million in paid search spend. Jordon has managed digital marketing for over 75 companies, ranging from start-up to Fortune 50 companies throughout the US, Canada and UK. His expertise in eCommerce was in full play at Best Buy, while his efficiency and targeting expertise helped multiple for-profit higher education clients drive inquiries and enrollments. He also writes and speaks about search marketing on a regular basis. Jordon earned his Bachelor of Science in Web & Digital Media Development from the University of Wisconsin – Stevens Point.
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Steve Kroll
Vice President, Client Services
Start-up and Product ExpertSteve has over 12 years of experience, primarily on the operations and management side of digital marketing. He has been involved with some of the top start-ups in the Midwest and has a keen eye for finding big opportunity within tight, small business budgets.
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Ian Segovia
Senior Manager, Paid Search
B2B and Lead Gen Expert
Ian has 6 years of online marketing experience managing over $10 million in paid search spend as both an in-house and agency specialist. Ian has managed paid search for 20 companies from B2B to large retailers to small businesses. He earned his Bachelor’s degree in Television and Film Studies from the University of Wisconsin-Oshkosh.
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Justin Lindh
Senior Manager, Paid Search
Local PPC and eCommerce ExpertJustin has over 8 years of online marketing experience, primarily with multi-location businesses and large national brands. He was an AdWords phone support representative and Quality Analyst at Google’s Ann Arbor, MI office. He holds degrees from both the University of Wisconsin – Madison and UW-Whitewater.
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MacKenzie Krantz
Manager, Paid Search
Lead Gen and Big Budget Specialist
MacKenzie has over 5 years of search engine marketing experience, driving digital strategy and managing a range of successful B2B and B2C campaigns. She has managed small local campaigns, and multinational campaigns in multiple languages. MacKenzie earned her degree in marketing, with a minor in international business, from UW-Whitewater.
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Mike Fleming
Senior Manager, Paid Media
Analytics, CRO and Big Budget Expert
Mike has over 8 years of online marketing experience; specializing in PPC, Web Analytics, and Usability & Conversion. Mike has managed and led teams of managers on PPC accounts in a variety of industries (Ecommerce & B2B), channels (Search, Shopping, etc.) and of all sizes; including being the Performance Quality lead for a global company with ad spend of over $60 million/year. He is also a proficient speaker and writer. He’s taught many local workshops, contributed to the book The Best Damn Web Marketing Checklist, Period! and created a blog series called “Mike Ruins Digital Marketing” where he challenges the status quo by tackling digital marketing topics that most practitioners have all wrong.
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Mac Kurth
Manager, Paid Media
Local Marketing Expert
Mac has over 4 years of search marketing experience, primarily with advanced location-based marketing campaigns. Large automotive brands relied on Mac to manage complex budgets and drive efficient conversions via paid search. He earned his Interactive Marketing Bachelor’s degree from Northern Illinois University.
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Anna Borchert
Manager, Paid Media
Paid Social Expert
Anna has over 4 years search marketing experience, with a focus on retail eCommerce, local B2C companies and social media advertising. If there’s a social platform out there, Anna has probably managed a campaign on it from her experience with a large number of B2B and B2C companies. She earned her degree in English, with a minor in Music Management from UW-Milwaukee.
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Chris Cesar
Manager, Paid Search
B2B, Lead Gen & Call Tracking Expert
Chris brings over 4 years of PPC experience to the team. While he has worked primarily with B2B companies, he has also worked with many B2C companies ranging from batteries & light bulbs to pest control. Chris holds a degree in Strategic Communication and Certificate in Business from the University of Wisconsin-Madison.
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Matt Freter
Marketing Operations Manager
Digital Marketing and Branding Expert
Matt comes to Granular with a wide range of skills. He has experience in both client-side and agency-side roles – offering Granular clients a unique perspective. From leading a team of creatives to designing eCommerce sales strategies, Matt is a Swiss Army Knife of digital marketing. Matt earned his degree in advertising and philosophy from Marquette University.
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Jason Stinnett
Senior Manager, Paid Search
BI and Lead Gen Expert
Jason has more than 12 years of experience in digital marketing, with an emphasis on the intersection of marketing, data and technology. While working with over 100 small and mid-sized businesses, Jason delivered more than 15,000 leads and managed several million dollars in ad spend. He holds a degree in Sociology & History from Case Western Reserve University, and more recently completed BI Analytics courses from University of Colorado and Duke.
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Maggie Liesch
Lead Designer & Feed Manager
eCom Feed Expert and Banner Design
Maggie has more than 9 years of experience in eCommerce and digital design. She was responsible for building and managing eCommerce websites, optimizing data feeds, and setting up and running marketplace advertising for a multi-million dollar eCom company prior to joining Granular. She holds a degree in Design and Visual Communications from UW-Milwaukee.
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Rob Thomas
Senior Manager, Paid Search
eCom Expert
Rob has over 14 years of search marketing experience, primarily in the eCommerce space. With budgets large and small, Rob finds ways to reduce cost and improve efficiency through expert Shopping Feed Management and bidding strategies. He earned his Bachelor’s degree in Economics from from the University of Wisconsin-Madison.
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Jamie Aakre
Senior Paid Search Consultant
The Fortune 500 Expert
Jamie has over 11 years of search marketing experience, primarily with Fortune 100 companies. Best Buy and Target relied on Jamie to manage multimillion dollar budgets, exceeding $40 Million, and drive top tier paid search performance. With multimillion dollar search budgets, Jamie still finds ways to reduce cost and improve efficiency. He earned his Bachelor’s degree in Marketing from Iowa State University and his MBA from Carlson School of Management at the University of Minnesota.
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Oscar Meyer
Good Boy
Gets excited when he hears “Dentastix”
Oscar is the team’s four legged treat enthusiast. He loves long walks on the beach, fetch, and of course his beloved Dentastix. Oscar is a miniature dachshund with the personality of a lion. Perhaps that’s why he’s so fond of his feline roommates. Good boy.
