Granular A/B testing CRO landing page

Conversion Rate Optimization (CRO)

Conversion rate optimization is among the most important aspects of online commerce. Our past “wins” have delivered huge gains in conversion rate and lowered overall CPA. We use design, UX, analytics and common sense to improve your website’s conversion rate, thus driving more sales without additional ad spend.

Every test is driven by measurement, not gut feel or opinion. We ensure that A/B or Multivariate landing page tests are statistically significant winners.

Squeeze more out of your marketing budget and improve PPC efficiency by making your website work harder for you with CRO.

Granular A/B testing CRO landing page

-84% Reduced Cost per Conversion

Case Study Worthy CRO Tests

Granular designed a conversion rate optimization (CRO) plan to increase conversions and reduce unqualified leads from the website.


  • Establish Google Ads Campaigns for Niche Services
  • Drive High-Quality Leads
  • Optimize Landing Pages for Conversions
  • Conduct a Landing Page Experiment to Grow Conversions


In an effort to increase conversions, Granular’s solution was to focus on crafting landing pages with less “friction” making it easy for users to convert. Multiple landing pages were designed to A/B test their effectiveness.

With statistical significance, we were able to prove that a clean and straightforward design converted at a higher rate, with higher quality form submissions.

Conversion rate optimization (CRO) landing page PPC test

More About Conversion Rate Optimization

Conversion Rate Optimization is the linchpin for profitability. Digital marketing isn’t just about attracting the attention of your audience, it’s about maximizing the potential of every interaction. CRO relies on testing, expertise and data-driven decision making, so that each aspect of your digital campaigns are aligned to draw in the your ideal audience and shape their journey in a way that naturally leads to increased engagement, conversions and business growth.

Sarah Christiaansen Milwaukee Granular

Other Paid Media Services

Expert PPC Management

Google Ads Premier Partner & Microsoft Ads Partner

Shopping Ads

Google & Bing Shopping Feed Management

Amazon Ads

Amazon Ads Setup & Management – 1P and 3P, ACoS Optimization

Paid Social Ads

Meta (FB + IG) ads, LinkedIn, Pinterest, TikTok, Twitter, Snapchat, Quora, Reddit + more

Granular Programmatic

Target users, not just websites or DMAs with display, native and video ads via Connected TV, OTT, Targeted Display, Digital OOH

Analytics & Reporting

We are Google Analytics (GA) and Google Tag Manager (GTM) / Google Looker certified