Conversion Rate Optimization (CRO)

Conversion rate optimization is among the most important aspects of online commerce. Our past “wins” have delivered huge gains in conversion rate and lowered overall CPA. We use design, UX, analytics and common sense to improve your website’s conversion rate, thus driving more sales without additional ad spend.

Every test is driven by measurement, not gut feel or opinion. We ensure that A/B or Multivariate landing page tests are statistically significant winners.

Squeeze more out of your marketing budget and improve PPC efficiency by making your website work harder for you with CRO.

-84% Reduced Cost per Conversion

Case Study Worthy CRO Tests

Granular designed a conversion rate optimization (CRO) plan to increase conversions and reduce unqualified leads from the website.

Goals

Establish Google Ads Campaigns for Niche Services
Drive High-Quality Leads
Optimize Landing Pages for Conversions
Conduct a Landing Page Experiment to Grow Conversions

Granular’s Solution

In an effort to increase conversions, Granular’s solution was to focus on crafting landing pages with less “friction” making it easy for users to convert. Multiple landing pages were designed to A/B test their effectiveness.

With statistical significance, we were able to prove that a clean and straightforward design converted at a higher rate, with higher quality form submissions.

Conversion rate optimization (CRO) landing page PPC test

More About Conversion Rate Optimization

Conversion Rate Optimization is the linchpin for profitability. Digital marketing isn’t just about attracting the attention of your audience, it’s about maximizing the potential of every interaction. CRO relies on testing, expertise and data-driven decision making, so that each aspect of your digital campaigns are aligned to draw in the your ideal audience and shape their journey in a way that naturally leads to increased engagement, conversions and business growth.

Featured Tips & Insights from Granular's CRO Experts

Practical Tips for CRO

Learn how a well-tuned landing page can improve PPC campaign results by aligning content with ads, designing compelling calls to action, simplifying forms, speeding up page loads, and testing various page elements.

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Strategies for Conversion-focused Campaigns

Learn about innovative strategies like native advertising, personalization, interactive ads, and influencer marketing to overcome user indifference to banners, for conversion-focused digital campaigns.

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