Conversion Rate Optimization (CRO)
Conversion rate optimization is among the most important aspects of online commerce. Our past “wins” have delivered huge gains in conversion rate and lowered overall CPA. We use design, UX, analytics and common sense to improve your website’s conversion rate, thus driving more sales without additional ad spend.
Every test is driven by measurement, not gut feel or opinion. We ensure that A/B or Multivariate landing page tests are statistically significant winners.
Squeeze more out of your marketing budget and improve PPC efficiency by making your website work harder for you with CRO.
-84% Reduced Cost per Conversion
Case Study Worthy CRO Tests
Granular designed a conversion rate optimization (CRO) plan to increase conversions and reduce unqualified leads from the website.
- Establish Google Ads Campaigns for Niche Services
- Drive High-Quality Leads
- Optimize Landing Pages for Conversions
- Conduct a Landing Page Experiment to Grow Conversions
In an effort to increase conversions, Granular’s solution was to focus on crafting landing pages with less “friction” making it easy for users to convert. Multiple landing pages were designed to A/B test their effectiveness.
With statistical significance, we were able to prove that a clean and straightforward design converted at a higher rate, with higher quality form submissions.
More About Conversion Rate Optimization
Conversion Rate Optimization is the linchpin for profitability. Digital marketing isn’t just about attracting the attention of your audience, it’s about maximizing the potential of every interaction. CRO relies on testing, expertise and data-driven decision making, so that each aspect of your digital campaigns are aligned to draw in the your ideal audience and shape their journey in a way that naturally leads to increased engagement, conversions and business growth.
Featured Tips & Insights from Granular's CRO Experts
Practical Tips for CRO
Learn how a well-tuned landing page can improve PPC campaign results by aligning content with ads, designing compelling calls to action, simplifying forms, speeding up page loads, and testing various page elements.
Strategies for Conversion-focused Campaigns
Learn about innovative strategies like native advertising, personalization, interactive ads, and influencer marketing to overcome user indifference to banners, for conversion-focused digital campaigns.
Using Coupons, Deals & Promotions
Learn how and why to use Coupons, Deals, Promotions, and Prime Exclusive Discounts on Amazon to Increase visibility and customer appeal.
Other Paid Media Services
Expert PPC Management
Google Ads Premier Partner & Microsoft Ads Partner
Google & Bing Shopping Feed Management
Amazon Ads Setup & Management – 1P and 3P, ACoS Optimization
Paid Social Ads
Meta (FB + IG) ads, LinkedIn, Pinterest, TikTok, Twitter, Snapchat, Quora, Reddit + more
Target users, not just websites or DMAs with display, native and video ads via Connected TV, OTT, Targeted Display, Digital OOH
Analytics & Reporting
We are Google Analytics (GA) and Google Tag Manager (GTM) / Google Looker certified