Core Services – at a Glance

• PPC Management

  1. PPC Google AdWords and Bing Strategy
  2. Account Architecture
  3. Quality Score Optimization
  4. Ad Creative Development and Testing

• Social, Local, Mobile

  1. Facebook, LinkedIn + Social Ads
  2. Local Listing Citation Management
  3. Audience / Demographic Optimization
  4. “Geo-fencing” + Hyper-local Ads

• Product Listing Ads

  1. Google and Bing Shopping Ads (PLAs)
  2. Product Feed Optimization
  3. Granular Campaign Setup
  4. Increase Profitability and Visibility

Unmatched Experience:

Over $100 Million managed under our team during our PPC careers. We’ve done Black Friday for Fortune 100 companies, we’ve tested Alpha and Betas with Google and Bing. There’s no learning on your dime; we’ve done it before and we’ve managed it at scale.

Unmatched Depth:

Small budgets are ok, too. We’ve worked with one-person shops, clients two and three time-zones away, and folks who depend on month-over-month results in order to maintain their livelihood. Expansive vertical experience lends to our efficiency. From obscure B2B products, to everyday household goods and services, we have experience with a large array of industries.

• • PPC Management

    We specialize in ongoing management and new account creation of Google AdWords and Bing Ads pay-per-click (PPC). We take a strategy and turn it into a top performing online marketing machine. No long-term contract required…even though most of our clients prefer to keep us around for a long time.

    1. PPC Architecture that Frank Lloyd Wright would envy.
    2. Ad Copy writing that Don Draper would approve.
    3. Budget Management that will keep your accountant happy.
    4. Quality Score Optimization that will make Google cringe, from lower CPCs.
    5. Mobile and Local PPC to stay in front of your core audience.
• • PLA Shopping Ads / Feeds

    Google Shopping Ads or Product Listing Ads (PLAs) are growing more popular every day. They are now pivotal to the success for any eCommerce website. We use our experience with SMBs as well as Best Buy and Target’s feeds to bring your PLAs to the next level.

    1. No account too large, the more SKUs the better
    2. Gain more visibility, clicks, and overall improved ROI
    3. SKU level optimization, seasonality control, margin bid rules, feed cleaning
    4. We also run eBay and Amazon stores, with expertise in all Marketplace channels

• • Remarketing + Programmatic Display

    We keep you in front of your potential customers with highly targeted Remarketing and Programmatic Display ads. Don’t let “banner buys” waste your budget by hoping the right person sees it. With our approach, we know that your ads are getting seen by the exact right people who will then take action with your business. 

    1. Remarketing that isn’t creepy or annoying; it drives measurable results
    2. Smart, measured and strategic cookie timing and firing rules
    3. Target users, not just websites or DMAs (although we can do that too!)
• • Social Media Marketing (Paid Ads)

    Social marketing isn’t only for branding, it can also be a strong channel for driving conversions. Our proven tactics can make social media work for you, big or small. We’ve spent $100’s of thousands of dollars in Facebook ads and have seen ROI positive returns for our clients.

    1. Facebook news feed, Canvas, Lead Gen, Video, right-hand ads, Instagram and retargeting
    1. Twitter sponsored tweets, App Install, Suggested Accounts, Retargeting, and Twitter Cards
    1. LinkedIn right-hand ads, in-mails and content stream ads

• • Google Analytics + Tag Manager

    We are Google Analytics (GA) certified and we are here to help. Tracking your website traffic, users and user interaction is key to online marketing success. If you don’t have the proper analytics solution in place, we can help install it. If your current installation isn’t working, we can fix it. Customization in GA and Google Tag Manager is pivotal to using the software to it’s full ability.

    1. Tracking installation and audits
    2. Tutoring and lessons on how to use GA dashboards
    3. Custom reporting and BI (business intelligence) dashboards
    4. Deep data science analysis to gain insights
• • Conversion Rate Optimization (CRO)

    Conversion rate optimization is one of the most important aspects of online commerce. Our past “wins” have delivered huge gains in conversion rate and lowered overall CPA. We use design, UX, analytics and common sense to improve your website’s conversion rate, thus driving more sales without spending more in ad spend.

    1. The cheapest way to stretch your marketing dollars
    2. Use data, not gut feel to optimize for conversion rate
    3. A/B landing page tests, multivariate testing and reporting
    4. Top CRO software solutions paired with our custom strategy delivers stellar results

Why Should You Work With Us?

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• Granular is a Top Google Premier Partner

  We are in the top 2% of all agencies using Google Ads (AdWords)! We have collectively managed well over $100,000,000 in PPC spend. Our Google reps fly from Mountain View and NYC to visit with our team in Milwaukee. They also fly us and our clients out to Mountain View and NYC to inform us of Alpha and Beta products, strategize, shoot co-branded videos and much more. It’s a wonderful relationship.

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• Dedicated Senior Account Manager

  Others may have a senior-level PPC manager, but then you get thrown into a pool of junior account managers and interns. That is a fact. At Granular we match you with one of our Senior Account Managers and that’s who you work with from day 1 to day infinity. The difference in performance is noticeable, and your life gets much easier dealing with one person versus a messy chain of command with project managers, interns, sales people and a senior manager. We deliver a true 1:1 relationship.

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• Competitive is an Understatement

  Granular has built the Dream Team of digital marketing experts and we aren’t afraid to square up against some of the biggest, most established agencies in the country when it comes to PPC. Our team structure allows a true PPC expert to own your day-to-day optimizations as well as work with you directly – no project manager or sales guy in the middle. As a company, we let our expertise and results speak for themselves, no slick client management team needed.