Analytics and Measurement Experts
We are Google Analytics (GA4) and Google Tag Manager (GTM) / Google Looker certified and we are here to help. Tracking your website and advertising traffic, users and user interaction is key to digital marketing success. If you don’t have the proper analytics solution in place, we’ll help install it. If your current installation isn’t working, we can fix it. Customization in GA and Google Tag Manager is pivotal to business success and growth. We’ve seen so much wasted ad spend due to misinformed marketers using bad data.
Our mantra is: Before you spend $1 on advertising, be sure that everything is measured.
- GA4 Transitions
- Google Analytics Audits
- Expert GA Setup
- Custom GA Conversion Tracking
Data Studio / Looker
- Custom Dashboards
- 1,000+ Data Connectors
- Real-time Dashboards
- Actionable Insights
- Power BI
- Excel Wizards (of course)
I found Granular very insightful, creative, and responsive. Granular helped us significantly increase our search conversions while decreasing our cost per conversion by 30%+. Leveraging creative A/B testing as well as competitive, audience, and geo data, Granular showcased their consummate expertise in SEM. I highly recommend them for your search marketing needs.Rob C.
More About Campaign Analytics and Measuring ROI
Improved marketing ROI and profitability starts with understanding what’s working and what isn’t. Without proper collection, analysis and reporting of essential data, all marketing efforts devolve into basic guesswork. But with an expert’s grasp of the data driving digital marketing campaigns, businesses can remain nimble in an ever-changing online environment and leverage emerging opportunities while eliminating wasteful or ineffective marketing operations.
Featured Analytics Tips & Insights
Practical Tips for Looker Studio Reporting
Expedite the reporting process by learning to avoid common mistakes made in Google’s Looker Studio (formerly Google Data Studio); learn about proper report filtering, the limitations of certain data types and the efficiency of creating repeatable formulas, and more.
What to Know About GA4
Run through the most important changes to data analytic reporting as Google shifts from Universal Analytics to GA4 in this breakdown of Granular President Steve Kroll’s podcast, which explores the improvements/drawbacks of the switchover including data migration, data capturing changes and common issues.
The Importance of GA Tag Management
Learn why proper tag management in Google Analytics is crucial to the proper measurement of business KPIs and creating actionable insights toward business goals in this podcast episode with Granular senior managers of paid media and paid search Chris Cesar and Mark Lee.
Non-lead KPIs to Consider in Reporting
Go beyond reporting traditional B2B KPIs and create additional value for your marketing campaigns by learning several viable non-lead reporting metrics and how they factor in to campaign successes with this article by Granular’s Director of Paid Media, Mike Fleming.
Other Paid Media Services
Expert PPC Management
Google Ads Premier Partner & Microsoft Ads Partner
Google & Bing Shopping Feed Management
Amazon Ads Setup & Management – 1P and 3P, ACoS Optimization
Paid Social Ads
Meta (FB + IG) ads, LinkedIn, Pinterest, TikTok, Twitter, Snapchat, Quora, Reddit + more
Target users, not just websites or DMAs with display, native and video ads via Connected TV, OTT, Targeted Display, Digital OOH
Conversion Rate Optimization (CRO)
Improve ROI through A/B and Multivariate testing, UX improvements and more