Analytics and measurement reporting dashboard example at Granular

Analytics and Measurement Experts

We are Google Analytics (GA) and Google Tag Manager (GTM) / Google Looker certified and we are here to help. Tracking your website and advertising traffic, users and user interaction is key to digital marketing success. If you don’t have the proper analytics solution in place, we’ll help install it. If your current installation isn’t working, we can fix it. Customization in GA and Google Tag Manager is pivotal to business success and growth. We’ve seen so much wasted ad spend due to misinformed marketers using bad data.

Our mantra is: Before you spend $1 on advertising, be sure that everything is measured.

Google Analytics

GA4 Transitions
Google Analytics Audits
Expert GA Setup
Custom GA Conversion Tracking

Data Studio / Looker

Custom Dashboards
1,000+ Data Connectors
Real-time Dashboards
Actionable Insights

Measurement Tools

Power BI
Supermetrics
Funnel.io
Excel Wizards (of course)

I found Granular very insightful, creative, and responsive. Granular helped us significantly increase our search conversions while decreasing our cost per conversion by 30%+. Leveraging creative A/B testing as well as competitive, audience, and geo data, Granular showcased their consummate expertise in SEM. I highly recommend them for your search marketing needs.

Rob C.
AccuRadio

More About Campaign Analytics and Measuring ROI

Improved marketing ROI and profitability starts with understanding what’s working and what isn’t. Without proper collection, analysis and reporting of essential data, all marketing efforts devolve into basic guesswork. But with an expert’s grasp of the data driving digital marketing campaigns, businesses can remain nimble in an ever-changing online environment and leverage emerging opportunities while eliminating wasteful or ineffective marketing operations.

Featured Analytics Tips & Insights

Practical Tips for Looker Studio Reporting

Expedite the reporting process by learning to avoid common mistakes made in Google’s Looker Studio (formerly Google Data Studio); learn about proper report filtering, the limitations of certain data types and the efficiency of creating repeatable formulas, and more.

Don’t make these Google Looker Studio mistakes »

What to Know About GA4

Run through the most important changes to data analytic reporting as Google shifts from Universal Analytics to GA4 in this breakdown of Granular President Steve Kroll’s podcast, which explores the improvements/drawbacks of the switchover including data migration, data capturing changes and common issues.

Learn more about GA4 ins and outs »

The Importance of GA Tag Management

Learn why proper tag management in Google Analytics is crucial to the proper measurement of business KPIs and creating actionable insights toward business goals in this podcast episode with Granular senior managers of paid media and paid search Chris Cesar and Mark Lee.

Why GA tag management is essential »

Non-lead KPIs to Consider in Reporting

Go beyond reporting traditional B2B KPIs and create additional value for your marketing campaigns by learning several viable non-lead reporting metrics and how they factor in to campaign successes with this article by Granular’s Director of Paid Media, Mike Fleming.

B2B non-lead KPIs »