PPC Experts for Hire
Granular was founded and is run by digital marketing veterans with both in-house Fortune 100 and agency-side marketing experience. Their expertise was built by hands-on management of well over $100 Million in PPC and digital marketing ad spend. Granular is headquartered in Milwaukee, Wisconsin and was founded in 2014.
Hire the PPC Experts
No interns, No junior PPC specialists, ONLY Senior Talent on your account.
Add a level of granularity to your online advertising.
Granular is here to shake up the traditional agency model in two distinct ways: true expertise and exceptional service. Granular only hires senior PPC experts who each run their entire client service – regular communication, ad planning, daily ad management, and custom reporting. This removes a lot of unnecessary layers and costs that most (yes, most) agencies pass on to their clients. The benefit is a level of service and results that far exceed the majority of digital/web agencies out there.
Our Core Values
Deliver Incredible Value
Our number one goal when managing your paid search account is to deliver a return on your PPC investment. Whether it’s generating leads, driving phone calls, driving eCommerce sales or delivering customers to your storefront, we will measure and return to your goals.
Be Open and Transparent
All too often consultants and agencies keep data, account access, and insights close to their chest, not sharing critical business metrics with their clients. Our focus is to share insights that you may have missed without us on your account. Paid search insights often lead to key business decisions. Think of us as an extension of your team–If you succeed, we succeed.
Focus on the Future
Google and Bing constantly change the features of their PPC platforms. With Granular on your account, you can rest assured that we are on the cutting edge of the latest news and feature changes. With our large enterprise accounts and direct contact with Google and Bing reps, we are often involved with Alpha and Beta tests that most other PPC specialists don’t have access to. Our connections to the search engines mean that you will also be ready for any changes.
Focus on Efficiency
We use strict methods of PPC management that make Google’s quality score happy and your CPCs lower, driving overall efficiency for your media investment. Our best practices were honed on over 200 businesses and with over $100,000,000 in ad spend! Our tried-and-true methods are built on years of positive results and supported by a large helping of Midwestern work ethic. Existing accounts or brand new to digital marketing, we apply our method of management to make sure your account runs smoothly and drives measurable business results.
Good Data Beats Opinion
We measure everything and our decisions are data-driven. Can we think outside of the box? Absolutely. But we’re going to tell you the dimensions of that box on the way out and circle back with a report. We’ve been around the block enough to know that good data beats the best opinion when it comes to digital advertising.
Why Choose Granular?
Dedicated Senior Account Manager
At Granular we match you with one of our Senior Account Managers and that’s who you work with from day 1 to day infinity. The difference in performance is noticeable. Your life is also simplified dealing with one person versus a messy chain of command with project managers, interns, salespeople, plus a senior manager.
Why Should You Work With Us?
Granular is a Top Google Premier Partner
We are in the top 3% of all agencies running Google Ads! We have collectively managed well over $100,000,000 in PPC spend. Our Google reps fly from Mountain View and NYC to visit with our team in Milwaukee. We get early access to Alpha and Beta products. It’s a wonderful relationship. The catch: we don’t get a single $1 kickback from Google. The value we get is that our clients get better service. Yep – that’s it. (OK, maybe they gave us a mini-fridge, but that’s like $120)
Competitive is an Understatement
Granular has built the Dream Team of digital marketing experts and we aren’t afraid to square up against some of the biggest, most established agencies in the country when it comes to PPC.