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PPC Experts for Hire.
Add a level of granularity to your online advertising.
No interns, No junior PPC specialists, ONLY Senior Talent on your account.
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Who is Granular?
Granular was founded and is run by digital marketing veterans with both in-house Fortune 50 and agency-side marketing experience. The expertise was built by hands-on management of well over $100 Million in PPC and digital marketing ad spend. Granular is headquartered in Milwaukee, Wisconsin and was founded in 2014.
Granular is here to shake up the traditional agency model in a two distinct ways; true expertise and exceptional service. Granular only hires senior PPC experts who each run their entire client service – regular communication, ad planning, daily ad management and custom reporting. This removes a lot of unnecessary layers and costs that most (yes, Most) agencies pass directly on to their clients. With this comes a level of service and results that are extraordinarily better than the majority of digital/web agencies out there.
Our Core Values
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Deliver ROI
Our number one goal, when managing your paid search account, is to deliver return on your PPC investment. Whether it be generating leads, driving phone calls, driving eCommerce sales, or delivering customers to your storefront, we will measure and return to your goals.
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Be Transparent
All too often professionals and agencies keep data and insights close to their chest, not sharing critical business metrics with their clients. Our focus is to share insights that you wouldn’t necessarily know without us on your account. Paid search insights often lead to key business decisions. Think of us as an extension of your team. If you succeed, we succeed.
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Focus on the Future
Google and Bing constantly change the features of their PPC platforms. With Granular on your account, you can rest assured that we are on the cutting edge of the latest news and feature changes. With our large enterprise accounts and direct contact to Google and Bing reps, we are often involved with Alpha and Beta tests that most other PPC specialists don’t have access to. Our connections to the search engines means that you will also be ready for any changes.
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Best Practices
We use strict methods of PPC management that in essence, makes Google’s quality score happy and your CPCs lower. Our best practices were honed on over 100 accounts and with over $50,000,000 in spend! Our tried and true methods are built from years of positive results, and supported by a large serving of Midwestern work ethic. Existing account or brand new to AdWords, we apply our method of management to make sure your account runs smoothly and drives measurable business results.
Our Focus
Why Should You Work With Us?
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Granular is a Top Google Premier Partner
We are in the top 1% of all agencies using Google AdWords! We have collectively managed well over $50,000,000 in PPC spend. Our Google reps fly from Mountain View and NYC to visit with our team in Milwaukee. They also fly us and our clients out to Mountain View and NYC to inform us of Alpha and Beta products, strategize, shoot co-branded videos and much more. It’s a wonderful relationship.
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Dedicated Senior Account Manager
Others may have a senior-level PPC manager, but then you get thrown into a pool of junior account managers and interns. That is a fact. At Granular we match you with one of our Senior Account Managers and that’s who you work with from day 1 to day infinity. The difference in performance is noticeable, and your life gets much easier dealing with one person versus a messy chain of command with project managers, interns, sales people and a senior manager. We deliver a true 1:1 relationship.
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Competitive is an Understatement
Granular has built the Dream Team of digital marketing experts and we aren’t afraid to square up against some of the biggest, most established agencies in the country when it comes to PPC. Our team structure allows a true PPC expert to own your day-to-day optimizations as well as work with you directly – no project manager or sales guy in the middle. As a company, we let our expertise and results speak for themselves, no slick client management team needed.