Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • Why Your Business Needs to Pay Attention to Blended ROAS (MER)

    With the rise of user privacy, conversion tracking ain’t what it used to be! As most advertisers know by now, you need users’ permission to track on Apple devices running IOS14.5+. This is causing a noticeable decrease in attributed conversions to most digital advertising efforts including all social media platforms like Facebook, Instagram, TikTok, Twitter, […]

  • Granular Team Q&A: WFH 2 Years Later

    It’s hard to believe we published this blog more than two years ago, many of us naive to the fact the pandemic would last even more than a few weeks at that point. The months passed, remote working became the standard, and we collectively learned so much about ourselves in the process. In a COVID/lockdown/quarantine […]

  • Granimals: Meet the Pets of Granular

    Oscar Meyer the Wiener Dog Oscar Meyer the wiener dog belongs to Granular Founder/CEO Jordon Meyer and Agency Operations Manager Jaime Meyer. He is 12 lbs and 8 years old in dog years (48 in human years). Oscar’s origin story: Jaime had a “one puppy” coupon (with no expiration date) from Jordon that went unredeemed […]

  • @elonmusk Here’s How To Improve Twitter Ads

    If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure, […]

  • Ads Editor Tasks

    3 Simple Google Ads Editor Tasks That Will Save You Hours

    Early in my PPC career, I was tasked with changing out over 50 ads that contained inaccurate copy. I logged into the Google Ads account and painstakingly changed them one-by-one. I knew there had to be a better way. Next time, I tried downloading the ads, editing them in a spreadsheet, and then uploaded the […]

  • New Google Shopping Feed

    Launch a New Product Feed on Google Shopping

    So You’ve Got a New Product Feed Feeds are crucial when it comes to online advertising. Google Shopping is one of the top revenue drivers for e-commerce accounts, and when your feed goes down or issues occur, it can be rather disastrous for your advertising and business. A data feed management platform can be a […]

  • Navigating Google’s Double-edge Optiscore Sword: The Best and Worst of Their Recommendations

    I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and […]

  • Marketing in the Metaverse: 5 Principles to Keep in Mind with the Changing Landscape

    When I first heard about “the metaverse” my mind immediately flashed to The Office episode where Dwight is playing the online role-playing game, Second Life. In the episode, Dwight says “my life was so great that I literally wanted a second one.” Insert Jim Halpert smirk here (but really who can afford it?) That The […]

  • Employment Ads Channels

    Employment Ads Benchmarks: Which Digital Ad Channels Perform Best?

    Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad […]

  • Tips for Google Ads housing campaigns

    4 Tips For Optimizing Google Ads Campaigns For Housing

    In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code.  This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately, […]