The word programmatic has been thrown around more than normal over the past seven months, especially if you are in the marketing world. When you run a search for “what is programmatic advertising,” you’re hit with dozens upon dozens of search results that may or may not give you an exact clear answer. The simplest […]
There’s a saying in marketing and sales that goes something like this… Some people will buy from you no matter what you do. Some people won’t buy from you no matter what you do. It’s what you do with the rest that determines how successful you’ll be. Since this is the case, it’s our job […]
Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I […]
As the holiday season is in full swing, I imagine all the Halloween candy, Thanksgiving mashed potatoes and stuffing, and Christmas cookies; followed by a New Years resolution to be healthier. As many people do when trying to lose weight, we often use other goals to help us get there. We count calories, track physical […]
From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way. We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked […]
Why Google’s Responsive Ad Strength Tool Is An Idea Factory I have no doubt that one of the most challenging parts of digital marketing is creating quality search ad copy that both stands out from the competition and motivates searchers to click. Not only do you have to know the product/service, offer, and company well […]
You’ve got all the campaign settings right. Your target audience is exactly who you want to target. You believe you have a great offer for that audience. You know how much you want to pay per conversion. But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought […]
So, you want to grant someone access to your LinkedIn accounts so they can manage your ads for you? Well, you are just in luck! This easy how-to guide will get that expert PPC professional into your Campaign Manager account and creating eye-catching, lead-generating Sponsored Content and In-Mail ads before you can say “Man, this […]
Here I’m going to suggest an approach to using Dynamic Search Ads (DSA) campaigns in mid-to-large ecommerce Google and Microsoft Ads accounts that is likely not what you’d hear from the typical account manager. From what I’ve heard and read, most account managers use DSA campaigns to fill in the missing holes in their accounts […]
Google Tag Manager is a tool that can bring highs and lows. It can lead you down a path of troubleshooting that will take hours for you only to realize you forgot to hit “submit” for your changes. It has the capacity to put you on the top of the world when you set up […]
The pressure to win and be #1 is crucial in sports. Athletes and coaches spend numerous hours training, reviewing playbooks and perfecting their skills to be better, stronger and faster than their competitors. For instance, during a football combine, athletes’ skills are judged using key performance indicators like speed during a 40 yard dash, vertical […]
At Granular, we are fortunate enough to work with colleges and universities across the nation. We work with both public and private institutions targeting both traditional and non-traditional students. As such, we’ve been able to gain a lot of insight into higher ed trends during the coronavirus pandemic. Here are 3 insights we’ve pulled from […]