I know a way to make your PPC ads out-of-this-world effective. Just make sure you show them to people that are going to buy anyway! 🙂 In this recent blog post, it was suggested that online advertising is a bubble, and that sooner or later people are going to figure out that all the money […]
Sometimes the holidays creep up on us (and our clients!) quickly. While our typical approach to an account is to take our time and incrementally build out campaigns as we meet performance goals and focus on quality over quantity, the holiday season brings upon us a whole different set of circumstances. Businesses are in the […]
Automated rules are good for situations where you know you’re going to need to make changes at some point in the future based on some criteria like performance or time. For example, you might increase or decrease a bid on a keyword if it meets certain performance thresholds. Or you might want to pause campaigns […]
I’m writing this the day after Halloween, which may be the perfect time to talk about Google Ads scripts since it’s a fairly scary subject to most people dealing with accounts. But let me tell you…it doesn’t have to be. With such an amazing, sharing community all around us, PPCers aren’t on their own…ever. Trust me, I don’t know a thing about coding. But since others do, using scripts for important tasks on accounts has become a copy/paste endeavor for the most part.
Some would say we’re not significantly affected by the media we consume. I don’t claim to be one of them. After watching a lot of the movies being put out these days that show futuristic visions of how artificial intelligence might be incorporated into the world in the future, I can’t help but wonder how […]
Synergy, change agents, deep dive, circle back, boiling the ocean, ping me – remember some of these cringe-worthy business buzzwords? Business is full of them, and yes I admit, I still use some of these words from time to time. What is it about business that gets us stuck on meaningless one-liners and platitudes devoid […]
For a little while now, Facebook has been pushing its Marketplace section as a sort of Craigslist killer. There are quite a lot of listing and a decent amount of traffic inside Facebook’s Marketplace system. But it hasn’t caught on the way Facebook hoped. While the Facebook Marketplace is not going anywhere, as of now. […]
With the advent of quick-to-market ecommerce platforms like Shopify, Big Commerce, and Squarespace (just to name a few) there are more people jumping into the world of ecommerce every day. While it’s possible to grow an organic footprint for an ecommerce brand, PPC and paid media continue to be the driving force behind ecommerce sales. […]
Check out previous blogs in this series Think of digital content as gas in your car’s gas tank. The more content you create, the farther you can go on a single tank. In this metaphor, PPC campaigns are your car – your means of conveyance. A car without any gas renders it useless. On the […]
Leads, leads, leads! It’s the cry of B2B marketers everywhere, and for good reason. But consider this…do you try to force your offline relationships into spaces they’re not ready for? Or do you instead nurture relationships with prospects and customers in ways that work for them as you build trust and gently nudge them toward […]
When Google introduced Responsive Ads to all advertisers in July 2018, I saw it as an opportunity to simplify the workflow for a common optimization task performed by search marketers: ad copy testing. It has long been a best practice to run multiple variations of ad copy simultaneously, accrue data, and decide winners and losers […]
After somebody clicks on an ad, the only way to turn that person from a window shopper to a customer is the experience you provide for them on your website. It’s that critical moment, right after a click, for your brand to make an impression, gain trust, and ultimately get the person to spend their […]