Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Google Data Studio - Mistakes

5 Beginner Google Data Studio Mistakes We Wish We Hadn’t Made

At Granular, we used to use spreadsheets for our reports. This involved downloading data for every account we had, then molding it into charts and graphs that would be readable by a client. As our number of clients grew, this task became much more difficult. We had to find an automated solution that could combine[…]

Keep Reading

How To Hook & Hold Attention With YouTube Video Advertising

Some people are calling the last few years “The Goldfish Era.”  Why?  Because studies are showing the human attention span has become about as long as those of a goldfish.  Actually, the data is showing that they’re shorter! According to Microsoft research, which has been quoted numerous times, human attention span dropped from 12 seconds[…]

Keep Reading
YouTube Video Sequence Ads

Why Your Business Needs to be Testing YouTube Video Ad Sequences

Where can you Learn How To Kickflip In 5 Minutes, take a seat in a Harvard MBA classroom, or even make a Disney Princess Cake all in the same place? YouTube! And, guess what? In 2021 the amount of opportunity to reach audiences when they are watching or searching for videos on YouTube is essentially[…]

Keep Reading
prepare for iOS14 update

How To Prepare Your Facebook Campaigns For Apple’s iOS14 Update

Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so[…]

Keep Reading

A Festivus For The Rest Of Us (PPC Professionals)

The content you are about to read is satire, and as with every good piece of satire, is grounded in real life experiences. It is not meant to offend – we love our platform partners and hold web developers and designers in the highest of regards (Lord knows I certainly am not capable of doing[…]

Keep Reading
consider programmatic

Why You Should Consider Programmatic Advertising In A Digital Strategy

The word programmatic has been thrown around more than normal over the past seven months, especially if you are in the marketing world. When you run a search for “what is programmatic advertising,” you’re hit with dozens upon dozens of search results that may or may not give you an exact clear answer. The simplest[…]

Keep Reading
Persuasively prepare ppc audience

How To Persuasively Prepare PPC Audiences For Offers Prior To Asking

There’s a saying in marketing and sales that goes something like this… Some people will buy from you no matter what you do.  Some people won’t buy from you no matter what you do.  It’s what you do with the rest that determines how successful you’ll be. Since this is the case, it’s our job[…]

Keep Reading
Maintaining culture through pandemic

Maintaining Culture Through a Pandemic

Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]

Keep Reading

Is Ignoring Lead Quality Causing Your Digital Marketing To Suffer?

As the holiday season is in full swing, I imagine all the Halloween candy, Thanksgiving mashed potatoes and stuffing, and Christmas cookies; followed by a New Years resolution to be healthier. As many people do when trying to lose weight, we often use other goals to help us get there. We count calories, track physical[…]

Keep Reading
higher-education webinar with Google

Granular + Google EDU Webinar Recording

From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way.  We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked[…]

Keep Reading