Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

This Facebook Tool Can Solve Your Ad Performance Frustrations

You’ve got all the campaign settings right.  Your target audience is exactly who you want to target.  You believe you have a great offer for that audience.  You know how much you want to pay per conversion.  But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought[…]

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How to Share Access to Your LinkedIn Campaign Manager Account

So, you want to grant someone access to your LinkedIn accounts so they can manage your ads for you? Well, you are just in luck! This easy how-to guide will get that expert PPC professional into your Campaign Manager account and creating eye-catching, lead-generating Sponsored Content and In-Mail ads before you can say “Man, this[…]

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Try My Dynamic Search Ads Strategy & Build Long-Term Search Success

Here I’m going to suggest an approach to using Dynamic Search Ads (DSA) campaigns in mid-to-large ecommerce Google and Microsoft Ads accounts that is likely not what you’d hear from the typical account manager. From what I’ve heard and read, most account managers use DSA campaigns to fill in the missing holes in their accounts[…]

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5 Advanced Tricks & Tips for Mastering Google Tag Manager

Google Tag Manager is a tool that can bring highs and lows. It can lead you down a path of troubleshooting that will take hours for you only to realize you forgot to hit “submit” for your changes. It has the capacity to put you on the top of the world when you set up[…]

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What The NFL Draft Can Teach Search Advertisers About Quality Score

The pressure to win and be #1 is crucial in sports. Athletes and coaches spend numerous hours training, reviewing playbooks and perfecting their skills to be better, stronger and faster than their competitors. For instance, during a football combine, athletes’ skills are judged using key performance indicators like speed during a 40 yard dash, vertical[…]

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3 Things The Pandemic Has Changed In Higher Education PPC

At Granular, we are fortunate enough to work with colleges and universities across the nation. We work with both public and private institutions targeting both traditional and non-traditional students. As such, we’ve been able to gain a lot of insight into higher ed trends during the coronavirus pandemic. Here are 3 insights we’ve pulled from[…]

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Link Your Facebook Pixel To Your Ads Account For Better Management

As a follow-up to a recent blog post by my colleague, one issue that sometimes arises after you have linked your Facebook ads account to your agency is that the pixel is not properly connected. The Facebook pixel is an essential part of tracking all of your website visitors’ activity from page views to conversions[…]

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Google Shopping Annotations: 7 Options That Make Product Ads Stand Out

A constantly moving task and target in Search marketing is making your ads stand out from the crowd. In crowded search results pages where multiple companies (including you) are selling similar products and services, how do you best communicate what you have to offer and put your best foot forward to earn a click and[…]

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Improve Virtual Event Attendance With LinkedIn’s Sponsored Message Ads

Social media news feeds are crowded and noisy and people scroll through them quickly. While they can and do work for advertising, it’s not exactly a captive audience. But LinkedIn has an ad type that allows you to avoid that. Reach people’s message inbox directly LinkedIn Sponsored Message Ads (formerly InMail) are ads that are[…]

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increase shopping roas

Quickly Increase Your Shopping ROAS With a Script for Trending Queries

Wouldn’t it be great to know faster what users are currently searching for this week compared to the last week and year to year? You could optimize your inventory, bidding and even campaign structure. You’d not only save time for yourself, but could save your clients money!  You may be thinking, “Well I already use[…]

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