Joe Martinez, our Director of Paid Media & Community at Granular, just wrapped up presenting at Confluence Conference for the third year in a row. Everyone in attendance got to learn why they cannot avoid YouTube advertising anymore. Besides learning about the value of YouTube, marketers got to learn all of the targeting options to make account successful. Last, he closed it out on what marketers should do to see if their YouTube campaigns are truly successful beyond direct conversions. Check out the slides below.