Joe Martinez, our Director of Paid Media & Community at Granular, just wrapped up presenting at Confluence Conference for the third year in a row. Everyone in attendance got to learn why they cannot avoid YouTube advertising anymore. Besides learning about the value of YouTube, marketers got to learn all of the targeting options to make account successful. Last, he closed it out on what marketers should do to see if their YouTube campaigns are truly successful beyond direct conversions. Check out the slides below.
Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. In addition to being the main blogger for Granular, he is a regular contributor to Search Engine Land and has also written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, WordStream and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. He was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.