Getting Granular
Dive into our latest webinar “Getting Granular with Higher Education Marketing” to discover key strategies that can transform your higher education marketing efforts.
Watch the on-demand webinar ⬇️⬇️⬇️
Google Invited us to Talk Higher Ed PPC Marketing
How We Work With Our Clients
PPC Management & Paid Social Media
We’ll work directly with your marketing and enrollment teams to understand your goals and build a comprehensive paid digital media plan. We can start small and scale up, or jump right into existing PPC accounts to improve results.
- World-class SEM Strategy and Management
- Account Architecture Built for Universities
- Quality Score and KPI Optimization to Lower Costs
- Meta (FB + IG) ads, LinkedIn, Pinterest, TikTok, Twitter, Snapchat, Quora, Reddit + more to Nurture Prospects
- Audience Optimization and Geo Fencing
Analytics, Reporting, & Custom Dashboards
Tracking is key to measuring ROI. Our team is Google Analytics certified and experts in reporting campaign data in a way you can understand. If you don’t have the proper analytics in place, we can help install it. If your current installation isn’t working, we can fix it.
- Advanced Reporting Tailored for Higher-ed
- Insights into Enrollment and Application Cost Efficiency
- Cost-Per-Start Measurement
- Google Tag Manager and Tracking Technology Set up
- Customization of Google Analytics set up
- Custom Marketing Dashboards for multiple levels of your organization
- Reporting customized to your top KPIs
Grow Your Marketing Funnel
Higher education marketing can be a long sales cycle with multiple touch points. We measure as many micro-conversions as possible to help you visualize and grow your marketing funnel. The more we know how your audience interacts with your content; the more you’ll know about how to nurture the best leads to enrollment.
- Measuring micro conversions to identify quality leads
- Remarketing to high-quality leads
- Build the top of the funnel with awareness campaigns
- Turn leads into applications with high-intent search ads
Optimized for Degree Programs
Undergraduate or graduate school programs all have specific needs and goals. Granular runs campaigns to drive enrollment for specific programs or boosting awareness for undergraduate admissions.
- Nursing Degrees
- Graduate Programs
- MBA Programs
- Non-traditional Student Expertise
- Certification Programs
- New and Specialized Degrees
Some of the Colleges and Universities Granular has Helped
Higher Education PPC Management + Consulting
Granular was founded by a higher education PPC expert, Jordon Meyer, and employs only Senior PPC Experts. From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way. We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have a track record for delivering the results that matter most to enrollment and marketing teams. We’re quick, nimble, down to earth and deliver an incredible value to our partners.
Higher Ed PPC Audit & Roadmap
A *confidential* Midwest-based university was seeking to move the management of their paid search and paid media accounts in-house.
Higher-Ed Growth and Efficiency
The Granular team has extensive hands-on experience managing full marketing strategies for higher-ed clients with 7 and 8-figure annual digital marketing