Programmatic Display + Connected TV (CTV + OTT)
We keep you in front of your potential customers with highly targeted Omnichannel Programmatic and Remarketing ads. Don’t let “banner buys” waste your budget by hoping the right person sees it. With our approach, we know that your ads are getting seen by the exact right people who will then take action with your business.
Full-funnel approach to drive awareness, brand recall, educate, and drive action. From direct conversions on your website to foot-traffic increase studies, we can drive measurable results for your business through programmatic advertising.
Bringing Back Targeting that Facebook and Google Used To Have
Privacy is important…but so is reaching your target audience.
With Granular Programmatic Segments, we bring back some of the most valuable targeting of yesteryear…well, since March 2022, when Facebook took away lots of data from advertisers. Plus we add data from 100’s of premium sources that help triangulate ads to your target customers.
Let’s get Granular with Targeting:
– Healthcare CEOs who wear Allen Edmonds shoes, drive a luxury car, attend concerts at the Fiserv Forum, and eats healthy snacks.
– Farmers who like Broadway Theater, use a dating app and are researching tattoo removal services.
– OR we can target SMB owners who are looking for advertising services. That might be you.
– The possibilities are nearly endless.
Why Yes, We're Certified
More About Programmatic Advertising
Programmatic puts your advertising in front of those who are uninitiated to your brand, but most importantly it brings your messaging to the audience segments best positioned to be responsive to your marketing goals, mating product or service interest with retargeting initiatives for better customer acquisition and added brand loyalty and retention. By understanding purchasing behaviors and audience demographics, programmatic advertising will drive action, increase awareness and build your brand.
Featured Tips & Insights from Granular's Programmatic Advertising Experts
Introduction to Programmatic Advertising
Listen and learn about all the ins and outs of programmatic advertising in part one of this introductory podcast series from Granular’s Senior Paid Media Manager – Chris Cesar – and Anna Borchert, Granular’s Director of Digital Media.
Difference Between CTV and OTT advertising
Discover what separates Connected TV advertising from Over the Top advertising from Granular’s Director of Digital Media, Anna Borchert.
Types of YouTube Ad Placements to Avoid
Get caught up on the different types of YouTube ad placement types, which to avoid and how to prevent placing ads on them in this article from Mike Fleming, Granular’s Director of Paid Media
Tips on Making More Effective YouTube Ads
Get effective tips on creating ads that hook YouTube users in at a higher rate and increase you programmatic ROI from Mike Fleming, the Director of Paid Media at Granular.
Other Paid Media Services
Expert PPC Management
Google Ads Premier Partner & Microsoft Ads Partner
Google & Bing Shopping Feed Management
Amazon Ads Setup & Management – 1P and 3P, ACoS Optimization
Paid Social Ads
Meta (FB + IG) ads, LinkedIn, Pinterest, TikTok, Twitter, Snapchat, Quora, Reddit + more
Analytics & Reporting
We are Google Analytics (GA) and Google Tag Manager (GTM) / Google Looker certified
Conversion Rate Optimization (CRO)
Improve ROI through A/B and Multivariate testing, UX improvements and more