The Getting Granular Podcast

Welcome to Getting Granular

The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.

Programmatic Digital Strategy

Programmatic StrategyWhat exactly is programmatic advertising? Who should use it? How do you target the right audience? Tune in to this episode of the Getting Granular podcast for answers to these questions and more!

 

Listen to the episode >

PPC Origins – Jordon Meyer

The Founder - Jordon MeyerMeet Jordon Meyer, Granular’s Founder, CEO, Treat Buyer, Floor Sweeper, Garbage Man and Sandwich Artist. Tune in to hear about the good old days of PPC and what has kept him in the field for over 15 years. Plus learn about the philosophy and inspiration behind Granular and the office culture.

Listen to the episode >

 

Google Match Type Updates

bye bmm Google is phasing out BMM, are they being evil? Some think so, and some think not. Tune in to this episode to find out what it means for you and what you should do about it.

Listen to the episode >

 

Leadership Series: Hooga / Forever Lazy, Dave Hibler

forever lazy onesie - dave hiblerIn this episode, Steve Kroll is joined by Dave Hibler, the Co-founder of Forever Lazy and Hooga. Not all businesses started in parents’ basements get picked up by Fergie and catapult to success, but Dave’s did. Tune in and hear his story.

Listen to the episode >

 

PPC Origins – Dee Medrano

PPC Origins Dee MedranoFrom Fiji to Hawaii to Wisconsin? While we may question that decision, we are happy she is here! Dee Medrano steps into the booth to discuss her PPC past and personal approach to strategy and client management. Tune in and get to know Dee!

Listen to the episode >

 

Use Facebook Chatbots to Drive Leads

facebook chatbotHas your Facebook lead generation campaign gone dry? Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially? Drop the lead generation form and try the chatbot. Tune in and we’ll break down one of the best solutions for a dying lead gen campaign.

Listen to the episode >

How To: Facebook + iOS14 Update

Facebook vs Apple. It’s a new chapter in an ever-growing data showdown. So what does this data battle mean for your campaigns? Tune in to this episode of the Getting Granular podcast as we discuss what your business needs to do, how Facebook’s PR team is jumping on Apple, plus our take on if this really will affect small businesses or not.

Listen to the episode >

PPC Origins – Emily Martin

ppc originsFrom Camp Director at the Y to Paid Media Manager at Granular, learn how Chandler Bing from Friends played a formative role in Emily Martin’s career path. Could this episode be any more interesting?

Listen to the episode >

 

Web Tracking and Tag Management

Tag ManagementDo you know what users are doing on your site? What pages are they looking at, what form did they fill out, what link did they click, how far did they scroll and how did they exit? Implementing web tracking and tag management may seem a daunting task, but it provides valuable insights into what and how your users are interacting with your site. It’s more than just “nice to have” it can be crucial.

Listen to the episode >

Call Tracking with Chris & Jeremy

call tracking podcastChris and Jeremy sit down to discuss all things call tracking. They break down the different types of tracking, what services are available and the benefits to certain platforms. From call quality assurance to leads or sales by source, tune in and hear what the experts think about call tracking.

Listen to the episode >

 

PPC Origins – Steve Kroll

PPC Origins - Steve Kroll

Jack of all trades, master of search marketing. Steve talks with Matt about how he got into his role here at Granular and everything he does here. If you know Granular, you have probably met Steve. Tune in and listen to his story!

Listen to the episode >

 

Retargeting Tips

retargeting tipsJoin Jordon & Steve as they talk about some of the advanced retargeting tactics that Granular uses. They’ll cover the basics and then get a little technical. They also confirm and bust a few myths and might even deem a few plausible – like are advertisers listening to you talk on or near your phone? Maybe you use retargeting regularly, know about it in theory, or maybe you just feel like you are being followed around by ads. In any case, you’ll want to tune in to hear how the experts at Granular incorporate this strategy for our clients.

Listen to the episode >

PPC Origins – Mike Fleming

ppc origins Mike FlemingMeet Mike Fleming, a veteran Granular team member who was doing PPC when there were flip phones! He talks about how his attraction to knowledge has led him on over a decade long journey through the PPC landscape. He also shares valuable insights on client management and how paid search is a lot like being in a cockpit.

Listen to the episode >

Keeping the Granular Culture

keeping granular culture in remote environmentIn the face of a pandemic, Granular leaders are doing everything they can to maintain a normal office environment for employees and clients. Tune in and listen as Steve and Jordon discuss some of the challenges the agency world is facing and how Granular is getting creative with the solutions.

Listen to the episode >

PPC Origins – Justin Lindh

ppc podcast justinJustin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune in and get to know Justin!

Listen to the episode >

PPC Origins – Anna Borchert

We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team.

Listen to the episode >

The Value of Bing: Getting Granular

podcast cover - value of bing
In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the value of Bing and how it impacts businesses looking to grow using Bing Ads.

 

Listen to the episode >

The Perfect PPC Manager: Getting Granular

mike fleming ppc granular
In this episode, Mike Flemming (Sr. PPC Manager) and Matt Freter (Marketing Manager) of Granular® talk about the key traits of a good PPC manager.

 

Listen to the episode >

Geofencing: Getting Granular

podcast cover - geofencing
In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the the myth, the truth, the legend…GEOFENCING! Lot’s of fun had here.

 

Listen to the episode >

PPC Origins – Jason Stinnett

podcast cover - Jason Stinnett
This episode is the first of a series of interviews in which Matt Freter, Marketing Operations Manager at Granular, shines the spotlight on the members of the Granular team.

 

Listen to the episode >

Leadership Series: FreshFin Poke, Nate Arkush

getting granular podcast
In this episode, Steve Kroll (VP) of Granular sits down with Nate Arkush, the Co-founder of FreshFin Poké. FreshFin is a fast-casual restaurant based in Milwaukee.

 

Listen to the episode >

PPC Origins: Chris Cesar

getting granular podcast
Getting Granular turns the spotlight on Chris Cesar, one of Granular’s Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients.

 

Listen to the episode >

Facebook Ads vs Boosted Posts: Getting Granular

getting granular podcast
Facebook ads come front and center as Jordon and Anna discuss the difference between boosting Facebook posts and running Facebook ads. They dispel many of the myths behind boosting Facebook posts and what any business owner or marketer should really know about running Facebook ads.

Listen to the episode >

PPC Origins – MacKenzie Krantz

getting granular podcast
In this episode, MacKenzie Krantz shares her story on how she started working in PPC and how she made her way to Granular. MacKenzie is PPC veteran that loves to travel and hang out with her dog Lucy. Listen and get to know more about the Granular team!

Listen to the episode >

Why B2B Companies Need A Paid Social Media Strategy

getting granular podcast
Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to get started designing a strategy for B2B marketing plans.

Listen to the episode >

PPC Origins: Ian Segovia

getting granular podcast
Ian Segovia of Team Granular jumps into the recording booth to share his background in digital marketing and how that led him to specialize in paid search. Ian also dishes on his thoughts on the landscape of paid media and how it’s progressed over the years. We also chat about his particular areas of focus and how he landed at Granular.

Listen to the episode >

PPC Origins: Jeremy Packee

getting granular podcast
In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy.

Listen to the episode >

Leadership Series: Pabst Theater Group, Brittany Einberger

pabst theater podcast getting granular
In this episode, we’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more.

Listen to the episode >

  • Getting Granular

    1. PPC Google Ads and BingAds Strategy
    2. Digital Marketing Tips & Insight
    3. Granular thoughts & Strong Opinions
  • Leadership Series

    1. Interviews with Business Leaders
    2. Digital from the outside
    3. Interesting company insights
  • Origin Stories

    1. Origin Stories of PPC Experts
    2. How to get a career in digital marketing
    3. What makes PPC experts tick

Be Our Guest!

Are you interested in being a guest? Simply fill out this form and our marketing team will get in touch with you. We have a professional recording studio in our Milwaukee office, but also have a great remote setup, so location doesn’t matter.