Welcome to Getting Granular

The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.

The Click Brief – June 2026

Jeremy Packee and Emily Anderson break down June's biggest paid media updates, including Google's AI Max delay, new Smart Bidding controls, OpenAI's expanding advertising platform, and Meta's latest AI creative tools. They also discuss Reddit's growing role in product discovery, new Google Analytics reporting features, and what these changes mean for

PPC Origins – Chris Geracie

In Episode 48 of Getting Granular, host Chris Cesar sits down with Senior Paid Media Manager Chris Geracie to explore his journey from Dallas to Milwaukee, from career changes to paid media, and the lessons he's learned along the way.

The Click Brief – May 2026

Google Marketing Live 2026 delivered one of the biggest waves of advertising updates we've seen in years. From AI-powered search and agentic commerce to new measurement models and creative tools, Jeremy Packee and Emily Anderson break down what matters, what's worth testing, and what advertisers should be paying attention to right

The Click Brief – April 2026

Jeremy Packee and Emily Anderson break down April’s biggest digital advertising updates, including Google officially replacing Dynamic Search Ads with AI Max and expanding AI Max into Standard Shopping campaigns. They also cover Microsoft launching its own version of AI Max for Search, Google introducing AI-powered qualified call lead tracking, and

The Click Brief – March 2026

Jeremy Packee and Emily Anderson break down March’s biggest digital advertising updates, including OpenAI’s shutdown timeline for Sora, Meta expanding Manus AI across its ad and creator ecosystem, and Google rolling out a wave of Performance Max and Analytics updates. They also cover Meta’s major shift to click-only attribution, Microsoft finally

The Click Brief – February 2026

Jeremy Packee and Emily Anderson break down February’s biggest digital advertising updates, from Meta embedding Manus AI directly into Ads Manager to Google’s major budget pacing change for ad scheduling. They also cover Google’s new target ROAS option for new customer acquisition, the launch of Pomelli Photoshoot and Nano Banana 2

The Click Brief – January 2026

January didn’t ease into 2026, it accelerated it. Jeremy Packee and Emily Anderson break down OpenAI officially testing ads in ChatGPT, TikTok’s sweeping Smart Plus automation updates, and Google’s push into agentic commerce with AI-native checkout and a new Universal Commerce Protocol. They also react to this year’s AI-heavy Super Bowl

The Click Brief – December 2025

Jeremy Packee and Emily Anderson close out 2025 with a special year-in-review episode, breaking down the biggest paid media and AI shifts from the past year and sharing predictions for 2026. They discuss the rise of AI and automation as default platform behavior, the evolution of generative creative, ads appearing inside

The Click Brief – November 2025

Jeremy Packee and Emily Anderson break down November’s biggest developments in AI creative, unified ad platforms, and AI-assisted shopping. Google’s launch of Gemini 3 and its high-fidelity image model Nano Banana Pro marks a major leap in AI-generated production assets. Amazon announced a unified Ads + DSP console alongside new AI

The Click Brief – October 2025

Jeremy Packee and Emily Anderson break down October’s biggest shifts in AI-driven browsing, search, and paid media. From OpenAI’s new ChatGPT Atlas browser and Google’s conversational shopping tools to Amazon’s top-of-search “reserve share of voice” and Meta’s Q5-ready lead gen upgrades, this episode is packed with actionable insight for smarter planning