Welcome to Getting Granular

The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.

Ad blocking within Instagram. Is it a good idea?

All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL

PPC Origins – Megan Klein

Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze.

A Deep Dive into Programmatic – Part V (Audio Advertising)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V,

A Deep Dive into Programmatic – Part IV (geofencing vs. geoframing vs. geotargeting)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV,

A Deep Dive into Programmatic – Part III (OOH)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III

A Deep Dive into Programmatic – Part II (KPIs)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part II,

A Deep Dive into Programmatic – Part I (CTV, OTT)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is

PPC Origins – Mike Schuerman

Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie’s “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer,

What you need to know about Landing Pages

Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth

PPC Origins – Aislinn Poe

You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular.