Welcome to Getting Granular

Ad blocking within Instagram. Is it a good idea?

All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL

PPC Origins – Megan Klein

Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze.

A Deep Dive into Programmatic – Part V (Audio Advertising)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!

We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V,

Programmatic Ads – geofencing/geoframing/geotargeting

Keeping all the types of programmatic marketing and their associated terms straight can feel like a full-time job on its own. Attaching them to often abstract and always technical concepts is a whole other ball of wax that can have you feeling lost in the wilderness and in need of some

Programmatic Ads – OOH

Out of home (OOH) programmatic advertising can seem daunting to the uninitiated - even pros occasionally make basic errors when planning an OOH ad strategy.
In part three of our five-part series of deep dives into the ins and outs of programmatic, host Chris Cesar and programmatic pro Anna Borchert

Programmatic Ads – KPIs

Programmatic advertising can feel complicated. How do you measure your successes? How do you decide whether a campaign is working well, stagnating or falling flat completely?
During part two of our five-part series on the inner workings and magic of Programmatic, Anna Borchert and Chris Cesar closely examine Key Performance

Programmatic Ads – CTV & OTT

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!
We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic advertising. This

PPC Origins – Mike Schuerman

Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie’s “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer,

What you need to know about Landing Pages

Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth

PPC Origins – Aislinn Poe

You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular.