Welcome to Getting Granular
The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.
PPC Origins – Mike Schuerman
Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie’s “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer, different, paid media man.
What you need to know about Landing Pages
Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth it?” and “What can they do for my business?”
PPC Origins – Aislinn Poe
You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular.
Facebook Marketing for the B2B Client
There’s a common misconception that Facebook advertising is only relevant for consumer-based products, leaving companies who focus on business-to-business services scratching their heads. But what are B2B audiences if not consumers for their company? 77% of all employees admit to browsing social media while on the clock, giving these B2B focused companies ample opportunities to reach their core audience while they may be in the purchasing mindset. Today we pull back on the curtain on this misconception to discuss all things B2B Marketing on Facebook with our very own Emily Martin.
PPC Origins – Mark Lee
Milwaukee native, Mark Lee, a Manager of Paid Search, at Granular joins us in the studio to discuss his 5+ years of PPC experience, how his love for tanks translates into success at his job, and why he considers working Granular to be a #blessing. Tune in to hear more about his journey!
Programmatic Digital Strategy
PPC Origins – Jordon Meyer
Meet Jordon Meyer, Granular’s Founder, CEO, Treat Buyer, Floor Sweeper, Garbage Man and Sandwich Artist. Tune in to hear about the good old days of PPC and what has kept him in the field for over 15 years. Plus learn about the philosophy and inspiration behind Granular and the office culture.
Google Match Type Updates
Leadership Series: Hooga / Forever Lazy, Dave Hibler
In this episode, Steve Kroll is joined by Dave Hibler, the Co-founder of Forever Lazy and Hooga. Not all businesses started in parents’ basements get picked up by Fergie and catapult to success, but Dave’s did. Tune in and hear his story.
PPC Origins – Dee Medrano
From Fiji to Hawaii to Wisconsin? While we may question that decision, we are happy she is here! Dee Medrano steps into the booth to discuss her PPC past and personal approach to strategy and client management. Tune in and get to know Dee!
Use Facebook Chatbots to Drive Leads
Has your Facebook lead generation campaign gone dry? Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially? Drop the lead generation form and try the chatbot. Tune in and we’ll break down one of the best solutions for a dying lead gen campaign.
How To: Facebook + iOS14 Update
Facebook vs Apple. It’s a new chapter in an ever-growing data showdown. So what does this data battle mean for your campaigns? Tune in to this episode of the Getting Granular podcast as we discuss what your business needs to do, how Facebook’s PR team is jumping on Apple, plus our take on if this really will affect small businesses or not.
PPC Origins – Emily Martin
Web Tracking and Tag Management
Do you know what users are doing on your site? What pages are they looking at, what form did they fill out, what link did they click, how far did they scroll and how did they exit? Implementing web tracking and tag management may seem a daunting task, but it provides valuable insights into what and how your users are interacting with your site. It’s more than just “nice to have” it can be crucial.
Call Tracking with Chris & Jeremy
Chris and Jeremy sit down to discuss all things call tracking. They break down the different types of tracking, what services are available and the benefits to certain platforms. From call quality assurance to leads or sales by source, tune in and hear what the experts think about call tracking.
PPC Origins – Steve Kroll
Jack of all trades, master of search marketing. Steve talks with Matt about how he got into his role here at Granular and everything he does here. If you know Granular, you have probably met Steve. Tune in and listen to his story!
Join Jordon & Steve as they talk about some of the advanced retargeting tactics that Granular uses. They’ll cover the basics and then get a little technical. They also confirm and bust a few myths and might even deem a few plausible – like are advertisers listening to you talk on or near your phone? Maybe you use retargeting regularly, know about it in theory, or maybe you just feel like you are being followed around by ads. In any case, you’ll want to tune in to hear how the experts at Granular incorporate this strategy for our clients.
PPC Origins – Mike Fleming
Meet Mike Fleming, a veteran Granular team member who was doing PPC when there were flip phones! He talks about how his attraction to knowledge has led him on over a decade long journey through the PPC landscape. He also shares valuable insights on client management and how paid search is a lot like being in a cockpit.
Keeping the Granular Culture
In the face of a pandemic, Granular leaders are doing everything they can to maintain a normal office environment for employees and clients. Tune in and listen as Steve and Jordon discuss some of the challenges the agency world is facing and how Granular is getting creative with the solutions.
PPC Origins – Justin Lindh
Justin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune in and get to know Justin!
PPC Origins – Anna Borchert
We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team.
The Value of Bing: Getting Granular
In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the value of Bing and how it impacts businesses looking to grow using Bing Ads.
The Perfect PPC Manager: Getting Granular
In this episode, Mike Flemming (Sr. PPC Manager) and Matt Freter (Marketing Manager) of Granular® talk about the key traits of a good PPC manager.
Geofencing: Getting Granular
In this episode, Jordon Meyer (founder) and Steve Kroll (VP) of Granular® talk about the the myth, the truth, the legend…GEOFENCING! Lot’s of fun had here.
PPC Origins – Jason Stinnett
This episode is the first of a series of interviews in which Matt Freter, Marketing Operations Manager at Granular, shines the spotlight on the members of the Granular team.
Leadership Series: FreshFin Poke, Nate Arkush
In this episode, Steve Kroll (VP) of Granular sits down with Nate Arkush, the Co-founder of FreshFin Poké. FreshFin is a fast-casual restaurant based in Milwaukee.
PPC Origins: Chris Cesar
Getting Granular turns the spotlight on Chris Cesar, one of Granular’s Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients.
Facebook Ads vs Boosted Posts: Getting Granular
Facebook ads come front and center as Jordon and Anna discuss the difference between boosting Facebook posts and running Facebook ads. They dispel many of the myths behind boosting Facebook posts and what any business owner or marketer should really know about running Facebook ads.
PPC Origins – MacKenzie Krantz
In this episode, MacKenzie Krantz shares her story on how she started working in PPC and how she made her way to Granular. MacKenzie is PPC veteran that loves to travel and hang out with her dog Lucy. Listen and get to know more about the Granular team!
Why B2B Companies Need A Paid Social Media Strategy
Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to get started designing a strategy for B2B marketing plans.
PPC Origins: Ian Segovia
Ian Segovia of Team Granular jumps into the recording booth to share his background in digital marketing and how that led him to specialize in paid search. Ian also dishes on his thoughts on the landscape of paid media and how it’s progressed over the years. We also chat about his particular areas of focus and how he landed at Granular.
PPC Origins: Jeremy Packee
In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy.
Leadership Series: Pabst Theater Group, Brittany Einberger
In this episode, we’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more.