Google Ads Update Tracker

Google Ads is constantly changing, we help you navigate these changes so your business doesn’t get hurt by them.

All Google Ads updates and details

Google Adwords updates and changes used to mean better ads, better targeting, and higher ROI from your PPC campaigns. Now with Google Ads, it seems that 9/10 changes are in favor of Google’s stock price and increasing their massive profit margin. At Granular, we help you navigate each change by helping you understand the risks and opportunities that come with each core change to Google Ads.

Click into each of the Google Ads updates below to learn more about what they mean for your PPC account, but more importantly what they mean for your business.

Test

Introduced
Dec 18, 2025

Impact Rating
High

Test

A new way to buy reservation ads in Google ads

Introduced
Dec 18, 2023

Impact Rating
Low

In an effort to make more Youtube ads products available for self-service-buying, we’ve launched an easier way to buy reservation media in Google Ads. This launch includes easy, self-service setup for: YouTube Select Lineups* – YouTube Select Shorts Lineups* – Youtube TV Lineups * – Cost-Per-Impression Masthead * – Standard Run of YouTube reservation(formerly known as Instant Reserve) Dependent on availability in your local market More about the update and what you need to know:

Building a better streaming experience with fewer ad breaks and more

Introduced
Dec 14, 2023

Impact Rating
High

For nearly a year, YouTube has been the most-watched streaming service in America accordion to Nielsen. Every day, viewers turn to YouTube for an always-on, always-fresh library of content-whether it’s from the world’s top creators, music videos, NFL Sunday Ticket, or free-to-watch movies and shows. YouTube offers everything people love in one place, on every scren. More about the update and what you need to know:

More information on Google Ads buying behavior on apps

Introduced
Dec 14, 2023

Impact Rating
Medium

Earlier this year, Google Ads announced its intention to move primarily towards real-time bidding auctions for apps. As a result, Google Ads has stopped buying on multicall requests in waterfalls that do not contain a bidding ad unit, and in January 2024, will stop responding to multicall requests within hybrid setups as well.

More about the update and what you need to know: