Introducing Brand Recommendations in Google Ads
06/06/24 - Granular
Granular analysis and first look
Google Ads has launched AI-powered Brand Recommendations to enhance both awareness and consideration campaigns. This new feature is part of the Recommendations page, helping advertisers optimize campaigns with tailored suggestions.
- Introduction:
- Brand Recommendations are now live in Google Ads.
- They apply to CPM and CPV campaigns.
- They complement existing performance recommendations.
- Functionality:
- Analyze account history, campaign settings, and trends.
- Provide up-to-date best practices.
- Customized and frequently updated recommendations.
- Categories of Recommendations:
- Ads and Assets:
- Refine ads and create new ones.
- Example: Add bumper ads, include video aspect ratio.
- Bidding and Budgets:
- Find the right bid strategy and manage budgets.
- Example: Adjust CPM and CPV budgets, tCPM bids.
- Keywords and Targeting:
- Reach new audiences.
- Example: Opt-in to audience expansion, new ad groups without contextual targeting.
- Measurement:
- Enhance reporting features.
- Example: Link YouTube account in Google Ads.
- Ads and Assets:
- How to Get Started:
- Access Brand Recommendations via your Google Ads account.
- Check active CPM or CPV campaigns for recommendations.
Helpful links for this Google update
Learn more about past Google updates
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2021 - Customer Match is now widely available and easier to use
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google I/O: Making AI helpful for everyone
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- Mar 2023 - New features to help you grow demand with Discovery ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Dec 2023 - Information on Google Ads buying behavior on apps