September 2024 Google Ad Update – YouTube Studio offers new website visits goal

Granular analysis and first look

YouTube has introduced a new website visits goal in its video promotions tool. This update is beneficial for creators aiming to drive traffic from YouTube to their websites. Here are the key takeaways:

• Creators can now promote videos to increase website visits directly within YouTube Studio.
• This tool is easy to use, requiring basic inputs like country and language targeting.
• Promotions are separate from organic YouTube growth, and any engagement from ads does not count toward Partner Program eligibility.
• Ads can appear in Shorts, in-feed, or as skippable in-stream videos.
• Advanced advertisers can still rely on Google Ads for more robust targeting and reporting.