Introducing Cross Media Reach

Jun 24, 2024

Impact Rating

06/24/24 - Granular

Granular analysis and first look

Cross Media Reach in Google Ads marks a pivotal advancement for Pay-Per-Click (PPC) advertising. It provides a comprehensive tool that uniquely measures and aggregates the reach and frequency of video advertising campaigns across YouTube and traditional TV. This tool benefits advertisers aiming to optimize the visibility and impact of their campaigns by providing detailed insights into their reach and effectiveness from a single platform.

Screenshot of Cross Media Reach in Google Ads
  • Tool Functionality: Cross Media Reach Measurement enables advertisers to measure the deduplicated reach and frequency across video campaigns on both YouTube and TV.
  • Insights Provided: It helps advertisers understand the efficiency of their Video Reach and Video View Campaigns across different media platforms, giving a holistic view of their brand’s outreach.
  • Key Features:
    • Aggregates and deduplicates data across simultaneous campaigns.
    • Measures the unique reach across devices, formats, and networks.
    • Provides detailed demographic insights for precise targeting and optimization.
    • Supports generation of detailed reports in all countries for digital video and in selected countries includes TV metrics.
  • Usage Instructions:
    • Accessible via the Measurement menu in Google Ads.
    • Users can select their target country, campaign type, and adjust settings to optimize reach and frequency for up to 92 days.

Learn more about past Google updates