Introducing Cross Media Reach
06/24/24 - Granular
Granular analysis and first look
Cross Media Reach in Google Ads marks a pivotal advancement for Pay-Per-Click (PPC) advertising. It provides a comprehensive tool that uniquely measures and aggregates the reach and frequency of video advertising campaigns across YouTube and traditional TV. This tool benefits advertisers aiming to optimize the visibility and impact of their campaigns by providing detailed insights into their reach and effectiveness from a single platform.
- Tool Functionality: Cross Media Reach Measurement enables advertisers to measure the deduplicated reach and frequency across video campaigns on both YouTube and TV.
- Insights Provided: It helps advertisers understand the efficiency of their Video Reach and Video View Campaigns across different media platforms, giving a holistic view of their brand’s outreach.
- Key Features:
- Aggregates and deduplicates data across simultaneous campaigns.
- Measures the unique reach across devices, formats, and networks.
- Provides detailed demographic insights for precise targeting and optimization.
- Supports generation of detailed reports in all countries for digital video and in selected countries includes TV metrics.
- Usage Instructions:
- Accessible via the Measurement menu in Google Ads.
- Users can select their target country, campaign type, and adjust settings to optimize reach and frequency for up to 92 days.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone