What Ad Units Are Available on Pinterest Ads in 2026

7/1/26

Why Pinterest Is Transforming Into a Revenue Driver

Historically, Pinterest has always found its bread and butter to be a “discovery” platform. When talking to advertisers, Pinterest has always boasted its ability to bring awareness and brand consideration, but has struggled to drive conversion and revenue for a lot of brands. However, in the last 1-2 years, Pinterest is closing the gap on that through new ad units, improving ad optimization,  and creating a more shoppable environment on the platform.

Three particular categories that should pay extra close attention to Pinterest are brands in fashion, home goods, and food & drink. There is a massive audience going to Pinterest for inspiration, to discover, and ultimately to make purchases in these categories which presents a huge opportunity to show up in a big way.

Available Ad Units in 2026

Standard Image & Video Ads

These are the bread and butter of the platform. They are most comparable to standard image & video ads on Meta. Standard Promoted Pins at their core are an image (or video) ad served in the home feed and search results alongside other organic pins. These present the opportunity to look more organic since they display in the same fashion as organic pins.

Available in Following Campaign Objectives

  • Brand Awareness
  • Video Completion
  • Consideration
  • Conversions

Image Ad Specs

  • File Types: .png or .jpeg
  • Max File Size: 20 MB
  • Aspect Ratio: 2:3 

Video Ad Specs

  • File Types: .mp4, .mov, or .m4v
  • Max File Size: 2GB
  • Video Length: Minimum of 4 seconds, Maximum of 15s.
  • Aspect Ratio: Either 1:1 or 9:16 (1080×1080 pixels or 1080×1920 pixels)

Ad Copy Specs

  • Title: Up to 100 characters, but only the first 40 are displayed in the feed.
  • Descriptions: Up to 800 characters. Important note: These are not delivered on the ad, however they are used by Pinterest’s ad algorithm to determine ad relevance so it is still important to add.

Best Used For

Standard image and video ads on Pinterest are incredibly flexible and dynamic. They can be used for lower funnel conversion or upper funnel brand awareness.

An example of how to use these for lower funnel conversion would be a static image featuring a promotion for 30% off sitewide linking out to a sale page in a conversion optimized campaign.

A standard video pin could also be used for more awareness activities would be to edit a brand commercial down to a 15 second hype video with the goal of generating video views in an awareness campaign.

Max Width Video Ads

Max width video ads are the best way to “disrupt” a user’s scroll. It’s an ad unit only available on mobile. When using Pinterest on mobile devices, usually there are 2 columns of pins being displayed, however, a max width video ad serves across the entire screen. So this type of ad unit can be great to grab attention and get users to watch a video.

Available in Following Campaign Objectives

  • Brand Awareness
  • Video Completions

Video Ad Specs

  • File Types: .mp4, .mov, or .m4v
  • Max File Size: 2GB
  • Video Length: Minimum of 4 seconds, Maximum of 15s.
  • Aspect Ratio: 1:1 or 16:9

Ad Copy Specs

  • Title: Up to 100 characters, but only the first 40 are displayed in the feed.
  • Descriptions: Up to 800 characters. Important note: These are not delivered on the ad, however they are used by Pinterest’s ad algorithm to determine ad relevance so it is still important to add.

Best Used For

These are best used for awareness initiatives and getting people to complete a video view. In the eCommerce space, this could be for a product launch or company launch. In the entertainment space, these are great for movie trailers or teasers. 

It is very important to keep in mind that these units are not able to be optimized for revenue. While you may be able to tie an ROI to them through the Pinterest pixel or other third party tracking, it is unlikely to see a short term, click-attributable ROI on these placements.

Carousel Ads

Carousel ad units feature multiple images for users to swipe through and have a multitude of applications/executions.

Available in Following Campaign Objectives

  • Brand Awareness
  • Video Completion
  • Consideration
  • Conversions

Image Ad Specs

  • # of Images: 2 to 5
  • File Types: .png or .jpeg
  • Max File Size: 20 MB
  • Aspect Ratio: 1:1 or 2:3

Ad Copy Specs

  • Title: Up to 100 characters, but only the first 40 are displayed in the feed.
  • Descriptions: Up to 800 characters. Important note: These are not delivered on the ad, however they are used by Pinterest’s ad algorithm to determine ad relevance so it is still important to add.

Best Used For

These are best used to convey a lot of product information in a single ad and usually more geared towards conversion or traffic objectives. A few examples:

  • A home goods brand using 3-5 images highlighting different product features for a couch they are selling. Could be the comfortable cushions, the fabric, the couch layout, a center console, or the side table built into the couch. 
  • A carousel of a step-by-step tutorial on how to use a product. A pest control spray showing a step by step carousel of how to set up the spray and then how to apply it to your home. 
  • A carousel showing different colors available. A fashion brand showing 5 different colors of a t-shirt.

Collection Ads

Collection ad units have a hero video or static image alongside catalog powered product images. This ad type enables you to deliver a high level brand/campaign message along with a way to click and shop for specific products

Available in Following Campaign Objectives

  • Brand Awareness
  • Consideration
  • Conversions

Image Ad Specs

  • File Types: .png or .jpeg
  • Max File Size: 10 MB
  • Aspect Ratio: 1:1 or 2:3

Video Ad Specs

  • File Types: .mp4, .mov, or .m4v
  • Max File Size: 2GB
  • Video Length: Minimum of 4 seconds, Maximum of 15s.
  • Aspect Ratio: 1:1 or 9:16

Ad Copy Specs

  • Title: Up to 100 characters, but only the first 40 are displayed in the feed.
  • Descriptions: Up to 800 characters. Important note: These are not delivered on the ad, however they are used by Pinterest’s ad algorithm to determine ad relevance so it is still important to add.

Best Used For

These ads are great for eCommerce brands looking to promote a similar collection of products (hence the name). A great example of this would be for a fashion brand to have the hero image be their top selling outfit as the hero image. And then the collection could be the shirt, the pants, the sunglasses, and the shoes that are in the outfit to allow users to shop for what they liked in the hero image.

Quiz Ads

Quiz ads are an interesting ad unit that allows brands to both personalize ad delivery based on how a user responds to a question AND presents an opportunity to collect data on key questions.

Available in Following Campaign Objectives

  • Consideration

Image Ad Specs

  • File Types: .png or .jpeg
  • Max File Size: 20 MB
  • Aspect Ratio: 2:3

Ad Copy Specs

  • Title: Up to 100 characters, but only the first 40 are displayed in the feed.
  • Descriptions: Up to 800 characters. Important note: These are not delivered on the ad, however they are used by Pinterest’s ad algorithm to determine ad relevance so it is still important to add.

Best Used For

It’s important to note that quiz ads are not optimized for conversions, only for traffic. However, these are still interesting ad units for brands with products built for different personas/audiences and use quiz ads to direct users to the right landing experience based on their responses to the quiz. In this scenario, it also presents an opportunity for this brand to see a breakdown of which personas are interacting most with their Pinterest ads. These types of insights could be applied to future campaigns, creative messages, etc for more effective conversion campaigns.

Do we recommend advertising on Pinterest in 2026?

It really depends on your type of business and the category you’re in. Pinterest tends to lean more towards consumer interests. And if you’re a B2C eCommerce company, there are certain niches that will find easier success. Home goods brands naturally find a great fit because there is a ton of search intent happening for those products already. 

That said, there are certainly instances where we have seen success for B2B brands as well. All B2B buyers are technically B2C buyers at some point during their day…so it doesn’t hurt to at least run retargeting ads as a test. There’s also a strong chance that your competitors assume Pinterest is just a B2C play, so you can be one of the few B2B advertisers on the platform which is an advantage. 

Pinterest is a great platform to consider testing in 2026 if you’re already running on Meta and looking for platforms to expand and diversify to.

Noah Hardy

Noah Hardy is a Senior Paid Media Manager at Granular, working across eCommerce and B2B lead generation accounts. He has nearly a decade of experience in paid search and social working with both startups and Fortune 500 companies. He also loves cooking, video games, travel, and reading.