Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Google Data Studio - Mistakes

5 Beginner Google Data Studio Mistakes We Wish We Hadn’t Made

At Granular, we used to use spreadsheets for our client-facing KPI reporting. This involved downloading data for every account we had, then molding it into charts and graphs that would be readable by a client. As our number of clients grew, this task became much more difficult. We had to find an automated solution that[…]

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come in we're open

Use Internal Site Search Data to Improve Your PPC Marketing

The internal search box on your website is an opportunity for you to learn about the people who use your website and what they search for. The data you obtain from your internal search analytics is an amazing resource that tells you what your visitors cannot find on your site. There is also the opportunity[…]

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remarketing audiences in google analytics

Remarketing Audiences to Create in Google Analytics

Remarketing isn’t anything new anymore. It’s become one of the most common forms of Display advertising within the AdWords platform. Creating audiences in AdWords is fairly simple and is good for creating basic audiences. Google Analytics, on the other hand, allows you to create several, layered audiences that can be used to make your remarketing[…]

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