Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Maintaining culture through pandemic

Maintaining Culture Through a Pandemic

Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]

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Granular + Google EDU Webinar Recording

From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way.  We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked[…]

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Insourcing and Outsourcing: What You Should Know About Industry Trends and Patterns

To insource or to outsource? For many businesses, that is an ongoing question. In the past few years, the benefits of outsourcing have been highly touted and embraced by companies of all sizes and in all industries. But insourcing also has a certain appeal. So, how can you choose which option is best for your[…]

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Remote Working Tools Granular Uses

Granular’s Remote Work Tools / Tech Stack At Granular we’ve been setup to work remotely since day one. While most of the team is in Milwaukee, we were built to have a flexible work schedule and be able to be plugged into work from remote places. PPC doesn’t sleep, weekends and holidays need coverage sometimes[…]

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Stop Getting Sold On “Geo-Fencing”

Synergy, change agents, deep dive, circle back, boiling the ocean, ping me – remember some of these cringe-worthy business buzzwords? Business is full of them, and yes I admit, I still use some of these words from time to time. What is it about business that gets us stuck on meaningless one-liners and platitudes devoid[…]

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Holiday PPC Management Findings 2018

PPC Management Takeaways From Black Friday and Cyber Monday 2018 With another Black Friday and Cyber Monday PPC season under our belts, it’s time for us to exhale with the rest of the retail and marketing world. As we take a second to catch our breath, we wanted to look back at the crazy week[…]

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Introduction to Waze Advertising

There’s a more recent follow-up post about Waze advertising from 2020 here. Waze is the world’s largest, community-based navigation app. A subsidiary of Google since 2013, Waze helps users find the best route to their destinations in real time. The drivers who make up the community share information with other drivers such as construction locations,[…]

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Facebook Video Ads destroy Static Image Ads

It hurts when you realize that the thing you believe is good, is actually not good at all. Like when I play pick-up basketball in my 30’s with a memory of what my body could do in my early 20’s. Sometimes the truth hurts, but it’s what makes us better. ANYWAYS – let’s talk Facebook[…]

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2016 Review and Exclusive New Google Partnership for Granular!

Granular has had an exciting year of new partnerships and growth within different search and paid social platforms in the digital marketing ecosystem. We’re heading into 2017 with a strong tailwind that will propel us to our lofty goals in the future. Back in July, Granular was selected to be a part of Google’s new[…]

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5 Ways to Avoid a Bad PPC Holiday

5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people[…]

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