Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

"@elonmusk: Here's how to improve Twitter Ads"

@elonmusk Here’s How To Improve Twitter Ads

If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]

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"3 simple Google Ads editor tasks that will save you hours"

3 Simple Google Ads Editor Tasks That Will Save You Hours

Early in my PPC career, I was tasked with changing out over 50 ads that contained inaccurate copy. I logged into the Google Ads account and painstakingly changed them one-by-one. I knew there had to be a better way. Next time, I tried downloading the ads, editing them in a spreadsheet, and then uploaded the[…]

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"Launch a new product feed on Google Shopping with Granular"

Launch a New Product Feed on Google Shopping

So You’ve Got a New Product Feed Feeds are crucial when it comes to online advertising. Google Shopping is one of the top revenue drivers for e-commerce accounts, and when your feed goes down or issues occur, it can be rather disastrous for your advertising and business. A data feed management platform can be a[…]

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"Navigating Google's double-edge Optiscore Sword: The best and worst of their recommendations"

Navigating Google’s Double-edge Optiscore Sword: The Best and Worst of Their Recommendations

I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and[…]

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"Marketing in the Metaverse: 5 principles to keep in mind with the changing landscape"

Marketing in the Metaverse: 5 Principles to Keep in Mind with the Changing Landscape

When I first heard about “the metaverse” my mind immediately flashed to The Office episode where Dwight is playing the online role-playing game, Second Life. In the episode, Dwight says “my life was so great that I literally wanted a second one.” Insert Jim Halpert smirk here (but really who can afford it?) That The[…]

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"If Facebook Ad campaigns were a sandwich, here's how to make the perfect one"

If Facebook Ad Campaigns Were A Sandwich, Here’s How to Make The Perfect One

I think we can all appreciate a good sandwich. A well designed sandwich can make your whole day. Good bread, quality meat and cheese and just the right amount of sauces and special toppings. My favorite this time of year is a thick cut turkey on toasted whole grain bread with a slice of sharp[…]

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"How LinkedIn Ads is supporting the virtual events trend"

How LinkedIn Ads Is Supporting The Virtual Events Trend

In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online events marketers are either promoting or executing themselves have expanded in variety in the last year-plus. Companies are choosing virtual[…]

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Employment Ads Channels

Employment Ads Benchmarks: Which Digital Ad Channels Perform Best?

Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad[…]

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Tips for Google Ads housing campaigns

4 Tips For Optimizing Google Ads Campaigns For Housing

In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code.  This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately,[…]

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TikTok Advertising: The Why & The How Of Getting Started

Disclaimer from the authors Jessica Busalacchi & Emily Martin – Since TikTok is growing at a rapid pace and their advertising platform is so new, a lot of features are continuously changing. We will do our best to keep this guide updated!  Over the past year, TikTok has taken the world by storm with its[…]

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