“What is our competition doing right now?” “We don’t want to come off as tone-deaf or insensitive with our ads.” “We don’t want sales to tank, but orders are down due to COVID-19. I don’t think pausing all ads is the right thing to do, but we can’t keep spending what we were. What do […]
With the advent of machine learning & automated bidding, you may be wondering what tools merchants can use to push their products for relevant queries. Say for example, if every merchant is using automated bidding for a particular search query, how does Google choose who shows up and who gets their products shown first? It […]
If you work in digital marketing and create campaigns for Google, Facebook, Instagram, etc, you know that you can never check your work enough before launching campaigns. The worst feeling ever is thinking you may have forgotten to set your budgets or that you accidentally targeted the entire United States when you only meant to […]
If you manage Google Shopping ads and Google Merchant Center product feeds, especially for ecommerce websites that have price changes and dollar- or percent-off sales, then there is a good chance that you have ran into an issue where your Google Shopping Ads display the incorrect price. This can be frustrating if you are counting […]
Granular’s Remote Work Tools / Tech Stack At Granular we’ve been setup to work remotely since day one. While most of the team is in Milwaukee, we were built to have a flexible work schedule and be able to be plugged into work from remote places. PPC doesn’t sleep, weekends and holidays need coverage sometimes […]
Are you a work from home pro, or beginner? While more and more people are working from home, it’s important to remember that working from home can be very different from working in the office. Our office started to work from home this week, and while some of my coworkers are pros, some of us […]
Ad Customizers Part 2 In part one of this three-part blog post, I shared how Ad Customizers are superior to DKI. We are still waiting on statistically significant data to prove our point. In the meantime, below is some helpful information on how to implement. How to Implement To implement these in your own campaigns, […]
In the book Getting Things Done, David Allen shares this about the human mind… The short-term memory part of your mind – the part that tends to hold all of the incomplete, undecided, and unorganized stuff – functions much like RAM on a computer. Your conscious mind, like the computer screen is a focusing tool, […]
Do Google Gmail Ads Work for Restaurants? Most restaurants I’ve worked with seem to have tried Google Search Ads at some point, and although Search can be successful, common questions I hear are “what else can we do on Google?” and “how do we get new customers?” Surprisingly, I have found that most brands have […]
The success of PPC campaigns is more than just what you see in the interface There are always challenges when running any successful paid search campaign. Most of the time, people will look at the data right in front of them when attempting to address a challenge they are facing. Sometimes, the answers can only […]
Every once in a while, my wife will start a conversation with me with a sigh and the exclamation that she “feels overwhelmed.” What she means by this is she’s decided that she has “a million things to do” (her words) and she doesn’t see a way to get it all done with the time […]
In paid advertising, we all know the pains of quality score. We work incredibly hard with our clients to get their website to reflect exactly what their business does. Then we write ad copy based on those landing pages and our keywords need to be the most relevant to the user. But sometimes no matter […]