It’s true. There are some really bad placements for your ads on YouTube. For the unsuspecting advertiser that follows a basic campaign set up and uses some broader targeting options (like topics and keywords), they may just find that they’ve been serving ads before and during videos that either don’t deliver any value, or worse, […]
At Granular we believe it is critical for companies to own their own digital ad accounts but every so often we come across a client whose Facebook Ads Manager account was set up under an employee’s personal ad account instead of under the business. This can become a real pain…especially if the employee no longer […]
I have a huge flea market not too far from my house. When I go there and find something I want to buy, I make sure I cover the whole market first because I regularly find multiple vendors that are selling the same thing. And while the first vendor that carries the product may be […]
In the past few weeks, I’ve been asked by clients and internal team members a very smart question; “When should we start using GA4 (Google Analytics 4)?,” and I didn’t really have a clear answer. In the past few months since being released in October of 2020, GA4 has been throwing many digital marketers and […]
Recently, I got a new client and ran into a major obstacle in the onboarding process that left both the client and I frustrated. Not only that, it delayed launching new campaigns and made not only the onboarding process more difficult, but all management for the ad accounts moving forward more complicated. As a standard […]
Have you ever felt that the audience in your Facebook lead generation campaign has gone dry? You may have started to see your Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially. Well, it might be time to try out a chatbot instead of a lead gen form. Never used […]
Ever since Google used the phrase “don’t be evil” as its motto and in its corporate code of conduct, people have been using the phrase to judge every action they take as evil or not. With the latest change to their advertising platform, people are asking themselves again – is Google being evil? Some think […]
YouTube can be kind of a dangerous place to advertise if you don’t know what you’re doing. Why is that? Well…consider this… As of this writing, there are about 720,000 hours of new video content uploaded to YouTube every day(!!!), and that content varies widely. What’s more, the audiences watching that content varies wildly. Personally, […]
Last year changed a lot in retail – with limited capacities at stores due to COVID-19, retailers started pushing for more online driven marketing and focused on store pickups. Google introduced the Curbside Pickup tag (see image below) earlier in the year, with Microsoft following shortly after. Retailers began to train their customers to shop […]
A new client recently started with us and brought with them a sort of unique situation when it comes to Paid Search. I had heard about examples of this situation before but had never directly worked with it. The unique part of working with this client is people don’t search for what they offer. Huh, […]
Every day, one of my best friends and I started our conversations with “how are you?” Of course, the next person gives the obligatory “good, but tired/busy/stressed. How about you?” AND IT’S DRAINING. I love talking to this friend, but this opening takes all of the interest out of our conversations. And then I remembered […]
At Granular, we used to use spreadsheets for our reports. This involved downloading data for every account we had, then molding it into charts and graphs that would be readable by a client. As our number of clients grew, this task became much more difficult. We had to find an automated solution that could combine […]