Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

"Marketing in the Metaverse: 5 principles to keep in mind with the changing landscape"

Marketing in the Metaverse: 5 Principles to Keep in Mind with the Changing Landscape

When I first heard about “the metaverse” my mind immediately flashed to The Office episode where Dwight is playing the online role-playing game, Second Life. In the episode, Dwight says “my life was so great that I literally wanted a second one.” Insert Jim Halpert smirk here (but really who can afford it?) That The[…]

Keep Reading
"If Facebook Ad campaigns were a sandwich, here's how to make the perfect one"

If Facebook Ad Campaigns Were A Sandwich, Here’s How to Make The Perfect One

I think we can all appreciate a good sandwich. A well designed sandwich can make your whole day. Good bread, quality meat and cheese and just the right amount of sauces and special toppings. My favorite this time of year is a thick cut turkey on toasted whole grain bread with a slice of sharp[…]

Keep Reading
"How LinkedIn Ads is supporting the virtual events trend"

How LinkedIn Ads Is Supporting The Virtual Events Trend

In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online events marketers are either promoting or executing themselves have expanded in variety in the last year-plus. Companies are choosing virtual[…]

Keep Reading
Employment Ads Channels

Employment Ads Benchmarks: Which Digital Ad Channels Perform Best?

Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad[…]

Keep Reading
Tips for Google Ads housing campaigns

4 Tips For Optimizing Google Ads Campaigns For Housing

In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code.  This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately,[…]

Keep Reading

TikTok Advertising: The Why & The How Of Getting Started

Disclaimer from the authors Jessica Busalacchi & Emily Martin – Since TikTok is growing at a rapid pace and their advertising platform is so new, a lot of features are continuously changing. We will do our best to keep this guide updated!  Over the past year, TikTok has taken the world by storm with its[…]

Keep Reading
linkedin event ads

How LinkedIn Ads Is Supporting The Virtual Events Trend

Chances are by now you’ve either organized or attended an online event you might not have prior to the pandemic. In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online[…]

Keep Reading
Programmatic - OTT vs CTV

Programmatic Video: CTV & OTT – So What’s The Difference?

Since COVID-19 hit the world in 2020, more people have been at home watching streaming content than ever before. This has increased programmatic video advertising opportunities. The main two avenues for distribution are Connected TV (CTV) and Over the Top (OTT) advertising.  When first hearing about CTV, most people equate it with something like running[…]

Keep Reading
improve digital attribution

3 Basic Ways to Improve Your Digital Attribution Quickly

Detailed and accurate attribution is key to driving digital marketing performance. If the data that your decisions are based on is inaccurate or not detailed enough, then you’re at risk of not making the most optimal decisions. Often, we find that clients are aware that what they’re tracking isn’t a complete picture of all their[…]

Keep Reading
responsive search ads

My Satisfying Approach For Making Quality Responsive Search Ads (RSAs)

I have some issues with the approach of creating Responsive Search Ads (RSAs) as soon as you start a new campaign in a Google Ads account. First, RSAs use the headlines and description lines you input. How do you know if those inputs are any good? Until you have data that proves it to be[…]

Keep Reading