Some people are calling the last few years “The Goldfish Era.” Why? Because studies are showing the human attention span has become about as long as those of a goldfish. Actually, the data is showing that they’re shorter! According to Microsoft research, which has been quoted numerous times, human attention span dropped from 12 seconds […]
Where can you Learn How To Kickflip In 5 Minutes, take a seat in a Harvard MBA classroom, or even make a Disney Princess Cake all in the same place? YouTube! And, guess what? In 2021 the amount of opportunity to reach audiences when they are watching or searching for videos on YouTube is essentially […]
Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so […]
The content you are about to read is satire, and as with every good piece of satire, is grounded in real life experiences. It is not meant to offend – we love our platform partners and hold web developers and designers in the highest of regards (Lord knows I certainly am not capable of doing […]
The word programmatic has been thrown around more than normal over the past seven months, especially if you are in the marketing world. When you run a search for “what is programmatic advertising,” you’re hit with dozens upon dozens of search results that may or may not give you an exact clear answer. The simplest […]
There’s a saying in marketing and sales that goes something like this… Some people will buy from you no matter what you do. Some people won’t buy from you no matter what you do. It’s what you do with the rest that determines how successful you’ll be. Since this is the case, it’s our job […]
Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I […]
As the holiday season is in full swing, I imagine all the Halloween candy, Thanksgiving mashed potatoes and stuffing, and Christmas cookies; followed by a New Years resolution to be healthier. As many people do when trying to lose weight, we often use other goals to help us get there. We count calories, track physical […]
From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way. We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked […]
Why Google’s Responsive Ad Strength Tool Is An Idea Factory I have no doubt that one of the most challenging parts of digital marketing is creating quality search ad copy that both stands out from the competition and motivates searchers to click. Not only do you have to know the product/service, offer, and company well […]
You’ve got all the campaign settings right. Your target audience is exactly who you want to target. You believe you have a great offer for that audience. You know how much you want to pay per conversion. But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought […]
So, you want to grant someone access to your LinkedIn accounts so they can manage your ads for you? Well, you are just in luck! This easy how-to guide will get that expert PPC professional into your Campaign Manager account and creating eye-catching, lead-generating Sponsored Content and In-Mail ads before you can say “Man, this […]