Blog

Digital Marketing, PPC, eCommerce and Lead Gen

  • How To Hook & Hold Attention With YouTube Video Advertising

    Some people are calling the last few years “The Goldfish Era.”  Why?  Because studies are showing the human attention span has become about as long as those of a goldfish.  Actually, the data is showing that they’re shorter! According to Microsoft research, which has been quoted numerous times, human attention span dropped from 12 seconds […]

  • prepare for iOS14 update

    How To Prepare Your Facebook Campaigns For Apple’s iOS14 Update

    Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so […]

  • A Festivus For The Rest Of Us (PPC Professionals)

    The content you are about to read is satire, and as with every good piece of satire, is grounded in real life experiences. It is not meant to offend – we love our platform partners and hold web developers and designers in the highest of regards (Lord knows I certainly am not capable of doing […]

  • higher-education webinar with Google

    Granular + Google EDU Webinar Recording

    From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way.  We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked […]

  • Why Google’s Responsive Ad Strength Tool Is An Idea Factory

    Why Google’s Responsive Ad Strength Tool Is An Idea Factory I have no doubt that one of the most challenging parts of digital marketing is creating quality search ad copy that both stands out from the competition and motivates searchers to click. Not only do you have to know the product/service, offer, and company well […]

  • How to Share Access to Your LinkedIn Campaign Manager Account

    So, you want to grant someone access to your LinkedIn accounts so they can manage your ads for you? Well, you are just in luck! This easy how-to guide will get that expert PPC professional into your Campaign Manager account and creating eye-catching, lead-generating Sponsored Content and In-Mail ads before you can say “Man, this […]