Digital Marketing, PPC, eCommerce and Lead Gen

  • adwords value columns

    The Different Value Columns in AdWords

    Unless you’re focused on brand awareness, conversions are the lifeblood to any campaign success. To understand the true ROI your campaigns are achieving, it helps to associate a dollar amount to your conversions to be able to compare those numbers with your costs. Ecommerce accounts have it easier since all you have to do is make sure […]

  • Going Deep with Google Shopping

    ICYMI – I did a 45 minute podcast on Google Shopping where I went in depth on the technical and strategic side of Google Shopping. It’s worth a listen if you would like to learn more about Shopping for your own skill-set or simply want to use this to ask questions to your current agency […]

  • in-house ppc blog series

    Introducing the In-House PPC Blog Series

    At Granular, we try to share as much useful information about the PPC world as we can. It’s a passion that we’re proud to have, but we acknowledge our views are just one perspective. PPC advertisers at agencies typically work with several clients that can expand across a variety of industries. We’re not used to working on […]

  • extended text ad beta

    Expanded Text Ads in AdWords: What You Should Know

    Google held their annual GPS Summit in the end of May. We got to hear about all the new features coming to AdWords, and one of those features is currently in active beta for select accounts. I’m talking about Expanded Text Ads. This post will explain what is changing and what actions you may need to take going […]

  • multi-layered display targeting

    3 Easy Ways to Boost Your AdWords Display Performance

    Display campaigns in AdWords are a great way to boost awareness for either your brand or a specific product or service. However if you’re new to this campaign type, you could end up spending a lot of money showing your ads to the wrong audience. Here are three simple ways you can create a better-performing […]

  • google performance summit 2016

    Best Features Announced at Google Performance Summit 2016

    May 24th was what we at Granular called, “The Oscars for our industry.” It’s the Google event we never want to miss as we get to hear about all the new features that are planned to roll out for AdWords. This year did not disappoint. While we won’t get to everything they covered, here are the […]

  • 3 important things to know about gmail ads

    3 Important Things to Know About Gmail Ads

    I’ve been implementing Gmail ads for all of my clients lately to test out an under-utilized way of getting in front of new users. With my clients at Granular, Gmail campaigns have been one of the most successful Display campaigns I’ve seen in driving new leads. We also still see many advertisers are still unfamiliar […]

  • prominence adwords

    Google Makes Changes to Ad Rank. New Focus on Prominence.

    Today we received notification from our Google Agency reps that there is an update made to Ad Rank, Extensions and Bidding. Here is a list of everything they told us is changing. We are improving how we account for the impact of ad formats (ad extensions) in Ad Rank Some Ad Formats can improve your […]