Joe Martinez, Director of Paid Media & Community at Granular, just finished pulling double duty at SMX West. Check out the slides Joe presented on below.
How to Use Feeds to Improve DSA Campaigns and Ads
DSA feeds will help accounts easily set up new ways to target their pages. Websites with poor URL structures will want to use DSA feeds to save a ton of time setting up DSA campaigns. Learn how to set up DSA feeds and how to implement them in your DSA campaigns. We also cover how to use business data feeds in your DSA ads to have as much control of the ad message as possible.
Using Google Analytics Data to Improve Your Display Campaigns
It’s easy to get in the Display targeting rut. Instead of guessing on what targeting options you should use to expand reach on the Display Network, why don’t we use the data we already have. Google Analytics gives us a ton of data we can use to make smart decisions on how to expand our campaign targeting for Display. This presentation will show you where to go in Google Analytics to start seeing more engagement and more conversions from your Display campaigns.