Comparing 5 Consent Management Platforms that Integrate with Google Consent Mode
Let’s compare five popular Consent Management Platforms (CMPs) that integrate with Google’s Consent Mode. This guide is designed to help you choose the right platform that facilitates compliance with privacy laws while retaining your ability to build, execute, and iterate data-driven marketing.
Below we evaluate each CMP’s compatibility with Google’s Consent Mode, their cost-effectiveness, and the simplicity of their setup processes.
If you have any questions or would like assistance with developing or implementing your Google Consent Mode program, please reach out! 📣
This guide is a followup to our webinar, “Navigating the Post-Cookie Landscape“.
Table of Contents
- CookieBot
- CookiePro
- Cookie Information
- Consentmanager.net
- iubenda
- Google Consent Mode Explained
- Contact Us
CookieBot
CookieBot provides a robust solution for website compliance with GDPR and other privacy regulations. It is designed to automatically handle and control user consents and cookies.
Price Structure
- Premium Small: $13 per month/domain – up to 350 subpages.
- Premium Medium: $32 per month/domain – 3,500 subpages
- Premium Large: $55 per month/domain – more than 3,500 subpages
- Bulk Pricing: Offers volume-based discounts
Note: No mention of how subdomains are handled.
Additional Products
No other displayed product offerings. Just consent banner implementation.
G2 Rating: 3.5 Stars (22 Reviews)
Comments include:
- “Terrible customer service”
- “A quick and easy tool for configuring all the necessary cookie settings”
- “Easy to set up and use”
Integrations
Includes WordPress plugin, GTM, and support for other CMS platforms.
Configuration & Setup
- Uses GTM template tag.
- “Achieve compliance in 3 simple steps”
- Create an account
- Select and customize your banner
- Implement the code to your website. Done!
Is CookieBot Google-certified CMP?
Yes, CookieBot is Google-certified CMP.
CookiePro
CookiePro offers tailored solutions for managing cookies and user consent, ensuring compliance with global privacy laws. It integrates smoothly with various platforms and offers additional services like mobile app consent.
Price Structure
- Starter: $10 per month/domain – 500 pages
- Standard: $30 per month/domain – 1,000 pages
- Enterprise: $45 per month/domain – 15,000 pages
- Bulk Pricing: No mention of bulk pricing but we can become resellers
Reason to upgrade to Enterprise?
- Removal of ‘Powered by CookiePro’ Branding
- Dynamic HTML Language Detection
- Historical Consent Dashboards
- Real-Time Testing
- Custom Frameworks
- Roles-Based Access Control
- Organizational Hierarchies
- SSO
- API Integration Framework.
If you want to set up a separate banner for your domain and sub-domain, then you will need a subscription for each sub-domain.
Additional Products
- Mobile App Consent: $200 per app
- Digital Policy and Notice Management: $275 per month
- Privacy Rights Automation: $275 per month
- Consent Rate Optimization: $33 per month/domain
G2 Rating: 3.3 Stars (12 Reviews)
Comments include:
- “The customer service provided by them is very pathetic. Their response time is very late, and sometimes they won’t even respond. The tool is also a little complicated to understand.”
- “Tricky to configure. Poor support”
Integrations
Supports a wide range of platforms including WordPress, Shopify, Squarespace, Magento, GA4, GTM, Wix, Woocommerce, and BigCommerce.
Configuration & Setup
Information on specific setup steps not provided, but integrates with Google Tag Manager (GTM). No other information was provided and there is no GTM template tag.
Is CookiePro Google-certified CMP?
CookiePro’s creator, OneTrust, is a Google-certified CMP.
Cookie Information
Cookie Information provides essential and professional solutions to handle cookie consent management across websites and mobile apps, with clear pricing and a focus on European markets.
Price Structure
- Essential: €15 per month/domain.
- Professional: €35 per month/domain.
- Mobile Apps: €1,500/yearly
- Bulk Pricing: No mention, but worth asking
Your final rate will reflect the unique structure of your domain(s), including
- number of subpages, and
- number of monthly consents collected.
Reason to upgrade to Professional?
- Consent rate insights
- Monitors unclassified cookies
- Monitors cookie lifespan requirements
- Monitors non-EU data transfers
Additional Products
Mobile App Consent – $134 per month / $1,600 per year per app
G2 Rating: 4.5 Stars (42 Reviews)
Comments include:
- “We have 20+ clients running on our Cookie Information partner account. Their support is second to none.”
- “Excellent Cookie consent support within Google Tag Manager with very good documentation and support.”
Integrations
Includes integration with WordPress, Shopify, Drupal, Optimizely, GTM. They state that they are on most popular CMS’s.
Configuration & Setup
Offers a GTM template and provides a user-friendly setup process.
Is Cookie Information Google-certified CMP?
Yes, Cookie Information is a Google-certified CMP.
Consentmanager.net
Consentmanager.net offers a scalable solution for consent management that ranges from a free basic service to more comprehensive packages, including agency ownership levels.
Price Structure
- Basic: $0 – 5,000 views per month/domain
- Beginner: $21 100,000 views per month/domain – Additional views: $0.11 / 1000
- Standard: $55 – 1 Million views per month/domain – Additional views: $0.06 / 100
- Bulk Pricing: They have bulk pricing that gives us a 25% discount on the agency cost for every client we refer. Basically it is referral pricing.
Additional Products
- Mobile App Consent – Included in standard package (need to be confirmed)
- Connected TV Consent – no pricing listed
G2 Rating: 4.0 Stars (4 Reviews on Capterra)
Comments include:
- “The best consent tool on the market”
- “Very good consent tool for GTM”
Integrations
Supports WordPress, Shopify, GTM, and other CMS platforms.
Configuration & Setup
- Provides a GTM template tag
- They have a agency ownership level where we can have a central place where we handle the design/text and implementation.
- Client would create account – design their banner and we would implement it using GTM and their account ID using Consent Manager’s GTM template.
Is Consentmanager.net Google-certified CMP?
Yes, Consentmanager.net is Google-certified.
iubenda
iubenda offers straightforward privacy and cookie management solutions, complemented by additional tools like policy generators, tailored for smaller businesses and freelancers.
Price Structure
- Essentials: $5.99 – 25,000 views per month/domain
- Advanced: $24.99 – 50,000 views per month/domain
- Ultimate: $99 – 150,000 views per month All add $0.06 per extra 1,000 views
- Bulk Pricing: No mention but worth asking.
Why go Ultimate from Advanced?
- Detailed analytics Recover users that reject marketing tracking with inline prompts
- Cookie consent paywall
Additional Products
- Privacy & Cookie Policy Generator – No price listed
- Privacy Controls & Cookie Solution – Price listed in pricing
- Terms and Conditions Generator – No price listed
- Consent Database – No price listed
- Register of Data Processing Activities – No price listed
G2 Rating: 4.4 Stars (16 Reviews)
Comments include:
- “Simple, straight forward and effective”
- “Good option to stay in compliance with cookies & terms”
Integrations
Supports a broad range of platforms includingBigCommerce, HubSpot, Magento, Shopify, Squarespace, WordPress, Wix, and GTM.
Configuration & Setup
- Provides a detailed GTM template tag and guidelines for setup on its website.
- Seems the consent notice and colors are standard and client does not need to make any modifications and we would handle the implementation based on client account ID
Is iubenda Google-certified CMP?
Yes, iubenda is a Google-certified CMP.
What is Google Consent Mode?
Google Consent Mode is a feature introduced by Google to help advertisers run their marketing campaigns while respecting user privacy choices regarding cookies and data collection. It provides businesses with a framework to adjust how Google’s advertising and analytics tools behave based on the consent status of users. Here’s how it works:
- Consent Detection: Google Consent Mode allows you to update Google’s tags to check for the consent status provided by users on your website, particularly concerning cookies that track personal data for advertising and analytics.
- Behavior Adjustment: Depending on whether consent is granted or denied by the user, Google’s services will modify their behavior. For example, if a user does not consent to cookies for advertising, Google will not use such cookies for creating personalized ad profiles or remarketing purposes.
- Analytics Maintenance: Even if consent for cookies is not granted, Google Consent Mode enables the use of basic measurement and analytics to understand traffic patterns and site interactions in a non-personalized manner. This ensures that businesses can still gain insights from their site visits without infringing on privacy.
- Improved Data Collection: When consent is provided, it automatically allows for more detailed data collection using cookies, enhancing advertising efforts and the accuracy of analytics.
Google Consent Mode aims to align data collection and advertising practices with the increasing demand for privacy and compliance with regulations such as GDPR and CCPA. This makes it easier for businesses to adapt their practices to respect user privacy while still accessing critical data for their marketing efforts.
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