Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Top Five Ways to Use ChatGPT for PPC

ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]

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How Scale Modeling Made Me a Better Marketer

It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]

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What We See For PPC In 2023

Was 2022 really only 12 months? Some days it feels like 15 years passed in that time, Will Smith’s infamous slap feels like it happened eons ago (it was March 27 to save you a click or two). But here we are, yes, just another year older and another year wiser.  Granular saw it all:[…]

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Artificial Intelligence

5 Things You Need to Know Before Using Artificial Intelligence for Ad Copy

AI chatbots, such as Chat GPT and deep learning image models like DALL-E, have recently created a lot of hype surrounding artificial intelligence services online. I believe these are game-changing tools that will alter how we live and work, but it’s essential to consider the potential downsides before using AI for your company or product.[…]

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Duplicate Snapchat Ads The Easy Way!

I love Snapchat as an ads platform, but I’ve always been annoyed and slightly confused about the “clone” feature. Cloning is useful if you want to reuse everything exactly as it is, such as if you want to move unchanged assets across campaigns or ad sets. But, it does not work if you simply want[…]

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View Competitor Google Ads

How To See A Competitor’s Google Ads For Free

Google quietly rolled out ads transparency pages for all their verified advertisers in 2022 This resource makes it easy to see the ads each Google Advertiser ran in the last 31 days Users can see all of the text, image and video ads from any verified Google Advertiser Countless hours have been spent by marketers[…]

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Headshot of dog Podrick "The Menace", Granular Milwaukee

Granimals: Meet the Pets of Granular

Podrick the Menace Podrick belongs to me, Megan Klein, Manager of Paid Media at Granular. I helped The Rick break Amish in August of 2021, and my life hasn’t been the same since… My house was basically a farm growing up. At one point we had 4 dogs, 4 cats, a “teacup” pig (he was[…]

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Getting Started With Amazon Ads: Ad Types

As technology becomes more advanced, it has been easier than ever before to shop online. If your client is selling products online, they need to be on Amazon. Over 70% of consumers in 2022 use Amazon for their online shopping over any other eCommerce site so now it’s more important than ever to establish your[…]

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amazon coupons and deals

Increase Conversions With Amazon Coupons, Deals and Promotions

If you sell products or run ads on Amazon you’ll quickly notice it’s hard to stand out in this busy marketplace. Luckily, there are a few ways to boost sales and conversion rates while decreasing inventory. The best and most popular options are Coupons, Deals, Promotions, and Prime Exclusive Discounts. Coupons Coupons are the most[…]

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"This small meta commerce manager update will help save time"

This Small Meta Commerce Manager Update Will Help Save Time

It feels like every Meta change over the past few months has made advertisers’ lives harder. Whether it’s requiring increased security or completely changing the Business Manager’s format, I know I’m not alone when I say it’s been a constant headache. But, as of last week (or that’s at least when I became aware of[…]

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