PPC

  • What The NFL Draft Can Teach Search Advertisers About Quality Score

    The pressure to win and be #1 is crucial in sports. Athletes and coaches spend numerous hours training, reviewing playbooks and perfecting their skills to be better, stronger and faster than their competitors. For instance, during a football combine, athletes’ skills are judged using key performance indicators like speed during a 40 yard dash, vertical […]

  • 3 Things The Pandemic Has Changed In Higher Education PPC

    At Granular, we are fortunate enough to work with colleges and universities across the nation. We work with both public and private institutions targeting both traditional and non-traditional students. As such, we’ve been able to gain a lot of insight into higher ed trends during the coronavirus pandemic. Here are 3 insights we’ve pulled from […]

  • Link Your Facebook Pixel To Your Ads Account For Better Management

    As a follow-up to a recent blog post by my colleague, one issue that sometimes arises after you have linked your Facebook ads account to your agency is that the pixel is not properly connected. The Facebook pixel is an essential part of tracking all of your website visitors’ activity from pageviews to conversions. As […]

  • Google Shopping Annotations: 7 Options That Make Product Ads Stand Out

    A constantly moving task and target in Search marketing is making your ads stand out from the crowd. In crowded search results pages where multiple companies (including you) are selling similar products and services, how do you best communicate what you have to offer and put your best foot forward to earn a click and […]

  • Improve Virtual Event Attendance With LinkedIn’s Sponsored Message Ads

    Social media news feeds are crowded and noisy and people scroll through them quickly. While they can and do work for advertising, it’s not exactly a captive audience. But LinkedIn has an ad type that allows you to avoid that. Reach people’s message inbox directly LinkedIn Sponsored Message Ads (formerly InMail) are ads that are […]

  • How I Cut CPCs By -40% In 2 Weeks With Expanded Text Ads

    In his book Digital Marketing in and AI World, Frederick Vallaeys makes the point that there are some things machines can do better than humans and there are some things humans can do better than machines. It’s in using the combination of these strengths that we find the best results.     One area where […]

  • How to build a competitor bidding strategy

    Google Ads Competitor Bidding: How to Build a Winning Strategy

    As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your […]

  • how to link your facebook account to your agency

    How to Link Your Facebook Account With Your Agency’s Business Manager Account

    Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this […]

  • 5 New Features That Has LinkedIn Advertising Stepping Up Its Game

    If you haven’t noticed yet, the LinkedIn advertising platform has been stepping up its game. Out of all the major digital ad platforms that we deal with (Google, Bing, Facebook, etc.), LinkedIn’s platform and capabilities has historically been the worst in my (and many others) opinion. This is of course outside of the vastly superior […]