PPC

  • Employment Ads Channels

    Employment Ads Benchmarks: Which Digital Ad Channels Perform Best?

    Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad […]

  • Tips for Google Ads housing campaigns

    4 Tips For Optimizing Google Ads Campaigns For Housing

    In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code.  This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately, […]

  • TikTok Advertising: The Why & The How Of Getting Started

    Disclaimer from the authors Jessica Busalacchi & Emily Martin – Since TikTok is growing at a rapid pace and their advertising platform is so new, a lot of features are continuously changing. We will do our best to keep this guide updated!  Over the past year, TikTok has taken the world by storm with its […]

  • linkedin event ads

    How LinkedIn Ads Is Supporting The Virtual Events Trend

    Chances are by now you’ve either organized or attended an online event you might not have prior to the pandemic. In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online […]

  • Programmatic - OTT vs CTV

    Programmatic Video: CTV & OTT – So What’s The Difference?

    Since COVID-19 hit the world in 2020, more people have been at home watching streaming content than ever before. This has increased programmatic video advertising opportunities. The main two avenues for distribution are Connected TV (CTV) and Over the Top (OTT) advertising.  When first hearing about CTV, most people equate it with something like running […]

  • improve digital attribution

    3 Basic Ways to Improve Your Digital Attribution Quickly

    Detailed and accurate attribution is key to driving digital marketing performance. If the data that your decisions are based on is inaccurate or not detailed enough, then you’re at risk of not making the most optimal decisions. Often, we find that clients are aware that what they’re tracking isn’t a complete picture of all their […]

  • responsive search ads

    My Satisfying Approach For Making Quality Responsive Search Ads (RSAs)

    I have some issues with the approach of creating Responsive Search Ads (RSAs) as soon as you start a new campaign in a Google Ads account. First, RSAs use the headlines and description lines you input. How do you know if those inputs are any good? Until you have data that proves it to be […]

  • Drive Online Revenue

    6 Ways To Drive More Online Revenue Using Your Customer Data

    As a business, one of the most valuable things you have is your customer data. There are several different ways you can utilize your customer data in digital marketing to both re-engage current customers and find new customers. First, let’s talk about the type of customer data you will need and how you can collect […]

  • Facebook Ad Account Disabled

    Facebook Ad Account Disabled? Here’s The First Thing To Check.

    Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval! We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not […]

  • Content Grouping

    A Feature Of Google Analytics Content Creators Shouldn’t Overlook

    To me, it seems like an overlooked feature that’s been a part of Google Analytics Universal since it launched is Content Groupings. Content groupings are clusters of pages defined by common identifiers, like URL, metadata or website purpose.  By using them, a company can better understand the growth of its website over time through more […]

  • Increase Conversions with Smart Bidding

    How Google Ads Smart Bidding Increased My Conversions By +171%

    Do you have a go-to conversation starter? Something that always gets people talking? At Granular, our team has spent hours debating if a hotdog is a sandwich, if cereal is soup, and more recently – if a Pop-Tart is a ravioli. Another way to get a group of PPC experts to start a conversation is […]

  • Google Ads Grants: Important Requirements & Helpful Strategy Tips

    I forget what the psychological effect is called, but something happens to people when they get free money.  They tend to be more careless with it.  “Oh, I just got a bonus in my paycheck?  Yippe ki yay!  I’ll go blow it on a doodad I’ve been wanting for a while,” we think.  “Oh, I […]