PPC

  • how to link your facebook account to your agency

    How to Link Your Facebook Account With Your Agency’s Business Manager Account

    Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this […]

  • 5 New Features That Has LinkedIn Advertising Stepping Up Its Game

    If you haven’t noticed yet, the LinkedIn advertising platform has been stepping up its game. Out of all the major digital ad platforms that we deal with (Google, Bing, Facebook, etc.), LinkedIn’s platform and capabilities has historically been the worst in my (and many others) opinion. This is of course outside of the vastly superior […]

  • search formats you competitor isn't using

    3 Search Formats Your Competitor (Probably) Isn’t Using

    As PPC Marketers we are constantly testing new ways to stand out on the SERP. As you probably already know, this involves extensive keyword research, manual bid adjustments, and sometimes even a little luck. But now Google has gifted us with three new awesome formats to make your search campaigns stand out vs your competitor […]

  • Google Call Ads

    Google Changes “Call-Only” Ads to “Call” Ads – Allows for Addition of Website Link

    This past week, Google has introduced a change to their call-only ads. Previously, a call-only campaign would show on a mobile device with the only option being to call the business directly from the ad. With this change, while the primary action in the headline is still calling the business, there is now an additional […]

  • Best of MKE french fries

    The Definitive Ranking of Milwaukee’s Best French Fries

    Here at Granular, we’ve read countless articles and have had many heated discussions about who has the best French fries in Milwaukee. Being data-driven individuals, we always took issue with the methodologies we read about from other sources. So naturally, we had to take matters into our own hands and bring you the definitive list […]

  • MPT for paid search

    Using the Modern Portfolio Theory for Paid Search

    Paid search is basically the stock market. They both boil down to making investments to maximize return hopefully with a minimum amount of risk. By investing more time into important economic theories, we can better figure out how to optimize returns and lower overall risk. Modern Portfolio Theory is one of the most important and […]

  • PPC Agency's role duringn pandemic-3 Thoughts

    What is a PPC Agency’s Role During a Pandemic? Three Thoughts.

    “What is our competition doing right now?” “We don’t want to come off as tone-deaf or insensitive with our ads.” “We don’t want sales to tank, but orders are down due to COVID-19. I don’t think pausing all ads is the right thing to do, but we can’t keep spending what we were. What do […]

  • Optimizing Your Google Shopping Feed in 2020

    With the advent of machine learning & automated bidding, you may be wondering what tools merchants can use to push their products for relevant queries.  Say for example, if every merchant is using automated bidding for a particular search query, how does Google choose who shows up and who gets their products shown first?  It […]

  • Checklist for Google and Facebook Ads

    The Ultimate Google and Facebook Ads Checklist to not Botch Your Campaign Launch

    If you work in digital marketing and create campaigns for Google, Facebook, Instagram, etc, you know that you can never check your work enough before launching campaigns. The worst feeling ever is thinking you may have forgotten to set your budgets or that you accidentally targeted the entire United States when you only meant to […]

  • why are my google shopping ad prices wrong?

    Why are my Google Shopping Ads Showing the Wrong Price?

    If you manage Google Shopping ads and Google Merchant Center product feeds, especially for ecommerce websites that have price changes and dollar- or percent-off sales, then there is a good chance that you have ran into an issue where your Google Shopping Ads display the incorrect price. This can be frustrating if you are counting […]