PPC

  • Facebook 2FA

    Important Update: Don’t Get Locked Out of Your Facebook Account

    We all hate articles or spam emails with clickbait titles claiming “you need to take action on your account because you’re in danger of losing access.” This is not one of those posts. In the last few months, we’ve seen three different clients locked out of their Facebook accounts due to Two-Factor Authentication (2FA) issues. […]

  • Common Facebook Ad Creative Mistakes & How To Fix Them (Part 1)

    Do you know what hurts me more than my face ID not recognizing me in the morning…? Putting money behind poor Facebook ad creative and messaging. It crushes my digital marketing soul when I see campaigns perfectly set up with the right budget, bid, placements, and audiences only for poor ad copy creative and incorrect […]

  • Granimals: Meet the Pets of Granular

    Josie the “Josie Breed” Josie lives in Nashville with Granular Senior Manager of Paid Media, Mac Kurth and his wife, Celia. When Josie was a puppy, Lucky Mutts Rescue brought her to Wisconsin from Oklahoma where Celia and Mac adopted her when she was 4 months old. Mac works remotely for Granular from Nashville while […]

  • A Simple Guide to Setting Up a Snapchat Business Manager

    Snapchat Ads now offers a business manager akin to what you’re used to in other large ad platforms. This enables an advertising agency to seamlessly link multiple client ad accounts. Here we’ll break down the steps to set up your agency Business Manager, as well as how to link client ad accounts. Creating a New […]

  • Why Your Business Needs to Pay Attention to Blended ROAS (MER)

    With the rise of user privacy, conversion tracking ain’t what it used to be! As most advertisers know by now, you need users’ permission to track on Apple devices running IOS14.5+. This is causing a noticeable decrease in attributed conversions to most digital advertising efforts including all social media platforms like Facebook, Instagram, TikTok, Twitter, […]

  • Granular Team Q&A: WFH 2 Years Later

    It’s hard to believe we published this blog more than two years ago, many of us naive to the fact the pandemic would last even more than a few weeks at that point. The months passed, remote working became the standard, and we collectively learned so much about ourselves in the process. In a COVID/lockdown/quarantine […]

  • @elonmusk Here’s How To Improve Twitter Ads

    If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure, […]

  • Ads Editor Tasks

    3 Simple Google Ads Editor Tasks That Will Save You Hours

    Early in my PPC career, I was tasked with changing out over 50 ads that contained inaccurate copy. I logged into the Google Ads account and painstakingly changed them one-by-one. I knew there had to be a better way. Next time, I tried downloading the ads, editing them in a spreadsheet, and then uploaded the […]

  • New Google Shopping Feed

    Launch a New Product Feed on Google Shopping

    So You’ve Got a New Product Feed Feeds are crucial when it comes to online advertising. Google Shopping is one of the top revenue drivers for e-commerce accounts, and when your feed goes down or issues occur, it can be rather disastrous for your advertising and business. A data feed management platform can be a […]

  • Navigating Google’s Double-edge Optiscore Sword: The Best and Worst of Their Recommendations

    I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and […]

  • Facebook ads a s a great sandwich

    If Facebook Ad Campaigns Were A Sandwich, Here’s How to Make The Perfect One

    I think we can all appreciate a good sandwich. A well designed sandwich can make your whole day. Good bread, quality meat and cheese and just the right amount of sauces and special toppings. My favorite this time of year is a thick cut turkey on toasted whole grain bread with a slice of sharp […]