PPC

  • Google Call Ads

    Google Changes “Call-Only” Ads to “Call” Ads – Allows for Addition of Website Link

    This past week, Google has introduced a change to their call-only ads. Previously, a call-only campaign would show on a mobile device with the only option being to call the business directly from the ad. With this change, while the primary action in the headline is still calling the business, there is now an additional […]

  • Best of MKE french fries

    The Definitive Ranking of Milwaukee’s Best French Fries

    Here at Granular, we’ve read countless articles and have had many heated discussions about who has the best French fries in Milwaukee. Being data-driven individuals, we always took issue with the methodologies we read about from other sources. So naturally, we had to take matters into our own hands and bring you the definitive list […]

  • MPT for paid search

    Using the Modern Portfolio Theory for Paid Search

    Paid search is basically the stock market. They both boil down to making investments to maximize return hopefully with a minimum amount of risk. By investing more time into important economic theories, we can better figure out how to optimize returns and lower overall risk. Modern Portfolio Theory is one of the most important and […]

  • PPC Agency's role duringn pandemic-3 Thoughts

    What is a PPC Agency’s Role During a Pandemic? Three Thoughts.

    “What is our competition doing right now?” “We don’t want to come off as tone-deaf or insensitive with our ads.” “We don’t want sales to tank, but orders are down due to COVID-19. I don’t think pausing all ads is the right thing to do, but we can’t keep spending what we were. What do […]

  • Optimizing Your Google Shopping Feed in 2020

    With the advent of machine learning & automated bidding, you may be wondering what tools merchants can use to push their products for relevant queries.  Say for example, if every merchant is using automated bidding for a particular search query, how does Google choose who shows up and who gets their products shown first?  It […]

  • Checklist for Google and Facebook Ads

    The Ultimate Google and Facebook Ads Checklist to not Botch Your Campaign Launch

    If you work in digital marketing and create campaigns for Google, Facebook, Instagram, etc, you know that you can never check your work enough before launching campaigns. The worst feeling ever is thinking you may have forgotten to set your budgets or that you accidentally targeted the entire United States when you only meant to […]

  • why are my google shopping ad prices wrong?

    Why are my Google Shopping Ads Showing the Wrong Price?

    If you manage Google Shopping ads and Google Merchant Center product feeds, especially for ecommerce websites that have price changes and dollar- or percent-off sales, then there is a good chance that you have ran into an issue where your Google Shopping Ads display the incorrect price. This can be frustrating if you are counting […]

  • Remote Working Tools Granular Uses

    Granular’s Remote Work Tools / Tech Stack At Granular we’ve been setup to work remotely since day one. While most of the team is in Milwaukee, we were built to have a flexible work schedule and be able to be plugged into work from remote places. PPC doesn’t sleep, weekends and holidays need coverage sometimes […]

  • Granular works from home

    Granular Team Q&A: Working Remotely

    Are you a work from home pro, or beginner? While more and more people are working from home, it’s important to remember that working from home can be very different from working in the office. Our office started to work from home this week, and while some of my coworkers are pros, some of us […]

  • Ad Customizers image

    Google Ad Customizers: Part 2

    Ad Customizers Part 2 In part one of this three-part blog post, I shared how Ad Customizers are superior to DKI. We are still waiting on statistically significant data to prove our point. In the meantime, below is some helpful information on how to implement. How to Implement To implement these in your own campaigns, […]

  • How to use Gmail Ads for Restaurants

    Do Google Gmail Ads Work for Restaurants?

    Do Google Gmail Ads Work for Restaurants? Most restaurants I’ve worked with seem to have tried Google Search Ads at some point, and although Search can be successful, common questions I hear are “what else can we do on Google?” and “how do we get new customers?” Surprisingly, I have found that most brands have […]

  • beyond the standard kpis-ppc success

    PPC Success Beyond the Standard KPIs

    The success of PPC campaigns is more than just what you see in the interface There are always challenges when running any successful paid search campaign. Most of the time, people will look at the data right in front of them when attempting to address a challenge they are facing. Sometimes, the answers can only […]