Dee Medrano

Author Archives

  • What The NFL Draft Can Teach Search Advertisers About Quality Score

    The pressure to win and be #1 is crucial in sports. Athletes and coaches spend numerous hours training, reviewing playbooks and perfecting their skills to be better, stronger and faster than their competitors. For instance, during a football combine, athletes’ skills are judged using key performance indicators like speed during a 40 yard dash, vertical […]

  • search formats you competitor isn't using

    3 Search Formats Your Competitor (Probably) Isn’t Using

    As PPC Marketers we are constantly testing new ways to stand out on the SERP. As you probably already know, this involves extensive keyword research, manual bid adjustments, and sometimes even a little luck. But now Google has gifted us with three new awesome formats to make your search campaigns stand out vs your competitor […]