Amanda Horejsfield

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  • google sheets featured

    Google Sheets: An Apology

    For too long, I disregarded Google Sheets as a poor man’s Excel. I’d grown up with excel – from making tables in 5th grade to learning advanced linear programming in my Supply Chain degree courses. Google Sheets didn’t have the processing power, the features, the familiarity. And in some respects, it still doesn’t. There’s no […]

  • Ad Customizers image

    Google Ad Customizers: Part 2

    Ad Customizers Part 2 In part one of this three-part blog post, I shared how Ad Customizers are superior to DKI. We are still waiting on statistically significant data to prove our point. In the meantime, below is some helpful information on how to implement. How to Implement To implement these in your own campaigns, […]

  • Ad Customizers

    Google Ad Customizers: Part 1

    Google Ad Customizers: Part 1 At a former agency, I worked on a PPC account that was so geographically segmented that we targeted such hot spots as Twin Falls, Idaho (population <50,000), and separated out Orem, UT from Provo, UT (a distance of less than 5 miles). This account was terribly under-managed, because most of […]

  • How to Advertise with Waze

    Waze Advertising: An Update for 2020

    This post is an update to our 2018 post. Every month, drivers spend an average of 438 minutes on Waze.  In Milwaukee, companies like Men’s Warehouse, Starbucks, Children’s Hospital, Casey’s General Store, and more are already advertising on the app. Waze allows them to drive local, offline conversions through mobile, on-the-go, online advertising. For smaller advertisers, […]