Expert Tips, Insights, and Analysis
Welcome to your hub for Paid Search & PPC know-how. Uncover actionable tips and strategic insights, all scrutinized by industry experts. Navigate the intricacies of cost-per-click, ad auctions, and keyword targeting. Our goal is to turn the complex PPC landscape into a stroll through a well-lit park.
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The Temptation of Bidding on Another Company’s Brand Terms in Google Is it wise to bid on a competitor’s brand keywords in Google Ads? For anyone with experience utilizing strategy, it can feel a bit like taking a blow torch to your money when done poorly. But it’s hard to blame anyone for coming to[…]
As the seasons change, so do the needs of eCommerce businesses. Many of our clients have seasonal peaks and valleys in their website traffic and overall online revenue. The Granular team has managed paid search during “holiday hell week” at Best Buy and Target, so we know a little something about eCommerce seasonality. To match[…]
Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch[…]
Google has offered some type of AdWords certification since around 2010. It has been through a few name changes and rule changes, but it continues to be a fundamental element of adding trust for clients and showing that PPC experts are indeed what they claim to be. Trusting a PPC pro with your marketing budget[…]
Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
