Chris Cesar

Author Archives

  • Google Call Ads

    Google Changes “Call-Only” Ads to “Call” Ads – Allows for Addition of Website Link

    This past week, Google has introduced a change to their call-only ads. Previously, a call-only campaign would show on a mobile device with the only option being to call the business directly from the ad. With this change, while the primary action in the headline is still calling the business, there is now an additional […]

  • Best of MKE french fries

    The Definitive Ranking of Milwaukee’s Best French Fries

    Here at Granular, we’ve read countless articles and have had many heated discussions about who has the best French fries in Milwaukee. Being data-driven individuals, we always took issue with the methodologies we read about from other sources. So naturally, we had to take matters into our own hands and bring you the definitive list […]

  • beyond the standard kpis-ppc success

    PPC Success Beyond the Standard KPIs

    The success of PPC campaigns is more than just what you see in the interface There are always challenges when running any successful paid search campaign. Most of the time, people will look at the data right in front of them when attempting to address a challenge they are facing. Sometimes, the answers can only […]