Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

"Important Update: Don't get locked out of your Facebook Account"

Important Update: Don’t Get Locked Out of Your Facebook Account

We all hate articles or spam emails with clickbait titles claiming “you need to take action on your account because you’re in danger of losing access.” This is not one of those posts. In the last few months, we’ve seen three different clients locked out of their Facebook accounts due to Two-Factor Authentication (2FA) issues.[…]

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Employment Ads Channels

Employment Ads Benchmarks: Which Digital Ad Channels Perform Best?

Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad[…]

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Link Your Facebook Pixel To Your Ads Account For Better Management

As a follow-up to a recent blog post by my colleague, one issue that sometimes arises after you have linked your Facebook ads account to your agency is that the pixel is not properly connected. The Facebook pixel is an essential part of tracking all of your website visitors’ activity from page views to conversions[…]

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Google Call Ads

Google Changes “Call-Only” Ads to “Call” Ads – Allows for Addition of Website Link

This past week, Google has introduced a change to their call-only ads. Previously, a call-only campaign would show on a mobile device with the only option being to call the business directly from the ad. With this change, while the primary action in the headline is still calling the business, there is now an additional[…]

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Best of MKE french fries

The Definitive Ranking of Milwaukee’s Best French Fries

Here at Granular, we’ve read countless articles and have had many heated discussions about who has the best French fries in Milwaukee. Being data-driven individuals, we always took issue with the methodologies we read about from other sources. So naturally, we had to take matters into our own hands and bring you the definitive list[…]

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beyond the standard kpis-ppc success

PPC Success Beyond the Standard KPIs

The success of PPC campaigns is more than just what you see in the interface There are always challenges when running any successful paid search campaign. Most of the time, people will look at the data right in front of them when attempting to address a challenge they are facing. Sometimes, the answers can only[…]

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