Ian Segovia

Author Archives

  • improve digital attribution

    3 Basic Ways to Improve Your Digital Attribution Quickly

    Detailed and accurate attribution is key to driving digital marketing performance. If the data that your decisions are based on is inaccurate or not detailed enough, then you’re at risk of not making the most optimal decisions. Often, we find that clients are aware that what they’re tracking isn’t a complete picture of all their […]

  • 3 Things The Pandemic Has Changed In Higher Education PPC

    At Granular, we are fortunate enough to work with colleges and universities across the nation. We work with both public and private institutions targeting both traditional and non-traditional students. As such, we’ve been able to gain a lot of insight into higher ed trends during the coronavirus pandemic. Here are 3 insights we’ve pulled from […]

  • MPT for paid search

    Using the Modern Portfolio Theory for Paid Search

    Paid search is basically the stock market. They both boil down to making investments to maximize return hopefully with a minimum amount of risk. By investing more time into important economic theories, we can better figure out how to optimize returns and lower overall risk. Modern Portfolio Theory is one of the most important and […]