If you haven’t noticed yet, the LinkedIn advertising platform has been stepping up its game. Out of all the major digital ad platforms that we deal with (Google, Bing, Facebook, etc.), LinkedIn’s platform and capabilities has historically been the worst in my (and many others) opinion. This is of course outside of the vastly superior […]
In the field of analytics, the great Avinash Kaushik has said “data in aggregate is crap.” Why did he say this? Because when you aggregate numbers, things become blurry. To say your website got a million visits last month might mean something to you, but breaking it down into how that is spread out among […]
One of the biggest hindrances to productivity is how we feel at any given time. We’ve all said it – “I don’t feel like doing anything today” or “I don’t feel like going to work.” And it’s true, we all need time blocked off to do nothing or do only what we enjoy. But sometimes […]
Sometimes you get to the end of the day and say “I didn’t get anything done that I wanted to get done today!” Sometimes that’s unavoidable. Life happens. But I’d argue that most of the time, it IS avoidable. To be as productive as you can be, you can’t just work your way down a […]
In the book Getting Things Done, David Allen shares this about the human mind…
The short-term memory part of your mind – the part that tends to hold all of the incomplete, undecided, and unorganized stuff – functions much like RAM on a computer. Your conscious mind, like the computer screen is a focusing tool, not a storage place. You can think about only two or three things at once. But the incomplete items are still being stored in the short-term-memory space. And as with RAM, there’s limited capacity; there’s only so much stuff you can store in there and still have that part of your brain function at a high level.
Most people walk around with their RAM bursting at the seams. Studies have demonstrated that our mental processes are hampered by the burden put on the mind to keep track of things we’re committed to finish, without a trusted plan or system in place to handle them. As soon as you tell yourself you might need to do something, and store it only in your head, there’s a part of you that thinks you should be doing that something all the time.
Focusing on the most important things to do
In the last post of this series, I talked about 3 quick questions that can get you being more productive right away. They were…
What is the task or situation that is most on your mind or most important to you at this moment?
What would you consider to be a successful outcome for the task or situation?
What is the next action you need to do to move the task or situation forward?
While these are tremendously helpful to refocus your mind in the moment, they have a limitation – they only focus on what’s most on your mind at that moment, which isn’t always the most important or urgent thing to do. What about the things you’ve forgotten about? Just because you’re not thinking about them right now doesn’t mean they’re not important. All of us have forgotten about things that were important and slipped our minds. We can’t just rely on our recall if we want to be as productive as we can be.
Every once in a while, my wife will start a conversation with me with a sigh and the exclamation that she “feels overwhelmed.” What she means by this is she’s decided that she has “a million things to do” (her words) and she doesn’t see a way to get it all done with the time […]
If you’ve got indoor plumbing, a machine in your basement that pumps hot and cool air into your house, and it’s just a trip down the road to pick up all the food you can eat, then life is good. Most, if not all, of your daily problems are, as the saying goes, “first-world problems.”
But yet, we’re some of the most stressed out people in the world. What a paradox right?!?
What I want to talk about here is one main culprit of our stress, and one of the main reasons why a growing number of people should consider productivity training to relieve the stress and be more successful in every area of their lives.
We juggle a ton of things
Take a look at this list of things I juggle from day to day…
- Clients. At any given point in time, I may be managing 6-8 clients, while contributing high-level strategy feedback to 15-20 more.
- Platforms. Google, Bing, Facebook, Instagram, LinkedIn, Pinterest, Quora, Reddit, and on and on.
- Strategies. The best strategy for each client on each platform is…it depends.
- Tactics/Tasks. Each client may have 10-50 tasks in the queue at any particular point in time.
- Training. In a constantly changing industry, it’s necessary to be on top of the newest things, the latest trends, and the smartest strategies.
When I take a step back and look at this list, my stomach starts to tighten.
It’s likely that you can relate…and this isn’t even including all the things that fight for attention, time and energy outside of work. Some of you may even look at this list and wish that’s all you had on your plate (business owners FTW!).
So what’s this culprit I’m referring to that leaves people constantly stressed out despite having amazingly good lives?
The lack of clear and executable boundaries. Whole books have been written about this subject (I highly recommend this one).
I know a way to make your PPC ads out-of-this-world effective. Just make sure you show them to people that are going to buy anyway! 🙂 In this recent blog post, it was suggested that online advertising is a bubble, and that sooner or later people are going to figure out that all the money […]
Sometimes the holidays creep up on us (and our clients!) quickly. While our typical approach to an account is to take our time and incrementally build out campaigns as we meet performance goals and focus on quality over quantity, the holiday season brings upon us a whole different set of circumstances. Businesses are in the […]
Automated rules are good for situations where you know you’re going to need to make changes at some point in the future based on some criteria like performance or time. For example, you might increase or decrease a bid on a keyword if it meets certain performance thresholds. Or you might want to pause campaigns […]