Mike Fleming

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  • linkedin event ads

    How LinkedIn Ads Is Supporting The Virtual Events Trend

    Chances are by now you’ve either organized or attended an online event you might not have prior to the pandemic. In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online […]

  • Google Ads Grants: Important Requirements & Helpful Strategy Tips

    I forget what the psychological effect is called, but something happens to people when they get free money.  They tend to be more careless with it.  “Oh, I just got a bonus in my paycheck?  Yippe ki yay!  I’ll go blow it on a doodad I’ve been wanting for a while,” we think.  “Oh, I […]

  • 5 YouTube Ad Placement Types You Need To Watch Out For

    It’s true.  There are some really bad placements for your ads on YouTube.  For the unsuspecting advertiser that follows a basic campaign set up and uses some broader targeting options (like topics and keywords), they may just find that they’ve been serving ads before and during videos that either don’t deliver any value, or worse, […]

  • 4 Ways To Find The Right YouTube Videos To Target With Your Ads

    YouTube can be kind of a dangerous place to advertise if you don’t know what you’re doing.  Why is that?  Well…consider this… As of this writing, there are about 720,000 hours of new video content uploaded to YouTube every day(!!!), and that content varies widely.  What’s more, the audiences watching that content varies wildly.  Personally, […]

  • 13 Paid Search Ad Techniques To Try For Relatively Unknown Products

    A new client recently started with us and brought with them a sort of unique situation when it comes to Paid Search.  I had heard about examples of this situation before but had never directly worked with it. The unique part of working with this client is people don’t search for what they offer. Huh, […]

  • How To Hook & Hold Attention With YouTube Video Advertising

    Some people are calling the last few years “The Goldfish Era.”  Why?  Because studies are showing the human attention span has become about as long as those of a goldfish.  Actually, the data is showing that they’re shorter! According to Microsoft research, which has been quoted numerous times, human attention span dropped from 12 seconds […]