Digital Marketing, PPC, eCommerce and Lead Gen
In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online events marketers are either promoting or executing themselves have expanded in variety in the last year-plus. Companies are choosing virtual[…]
Chances are by now you’ve either organized or attended an online event you might not have prior to the pandemic. In LinkedIn’s Best Practice Guide for Events, they mention… 65% of B2B marketers are planning to reallocate some or most of their live event budgets to online events due to Covid-19. The types of online[…]
I have some issues with the approach of creating Responsive Search Ads (RSAs) as soon as you start a new campaign in a Google Ads account. First, RSAs use the headlines and description lines you input. How do you know if those inputs are any good? Until you have data that proves it to be[…]
I forget what the psychological effect is called, but something happens to people when they get free money. They tend to be more careless with it. “Oh, I just got a bonus in my paycheck? Yippe ki yay! I’ll go blow it on a doodad I’ve been wanting for a while,” we think. “Oh, I[…]
It’s true. There are some really bad placements for your ads on YouTube. For the unsuspecting advertiser that follows a basic campaign set up and uses some broader targeting options (like topics and keywords), they may just find that they’ve been serving ads before and during videos that either don’t deliver any value, or worse,[…]
I have a huge flea market not too far from my house. When I go there and find something I want to buy, I make sure I cover the whole market first because I regularly find multiple vendors that are selling the same thing. And while the first vendor that carries the product may be[…]
Ever since Google used the phrase “don’t be evil” as its motto and in its corporate code of conduct, people have been using the phrase to judge every action they take as evil or not. With the latest change to their advertising platform, people are asking themselves again – is Google being evil? Some think[…]
YouTube can be kind of a dangerous place to advertise if you don’t know what you’re doing. Why is that? Well…consider this… As of this writing, there are about 720,000 hours of new video content uploaded to YouTube every day(!!!), and that content varies widely. What’s more, the audiences watching that content varies wildly. Personally,[…]
A new client recently started with us and brought with them a sort of unique situation when it comes to Paid Search. I had heard about examples of this situation before but had never directly worked with it. The unique part of working with this client is people don’t search for what they offer. Huh,[…]
Some people are calling the last few years “The Goldfish Era.” Why? Because studies are showing the human attention span has become about as long as those of a goldfish. Actually, the data is showing that they’re shorter! According to Microsoft research, which has been quoted numerous times, human attention span dropped from 12 seconds[…]
