Here I’m going to suggest an approach to using Dynamic Search Ads (DSA) campaigns in mid-to-large ecommerce Google and Microsoft Ads accounts that is likely not what you’d hear from the typical account manager. From what I’ve heard and read, most account managers use DSA campaigns to fill in the missing holes in their accounts […]
A constantly moving task and target in Search marketing is making your ads stand out from the crowd. In crowded search results pages where multiple companies (including you) are selling similar products and services, how do you best communicate what you have to offer and put your best foot forward to earn a click and […]
Social media news feeds are crowded and noisy and people scroll through them quickly. While they can and do work for advertising, it’s not exactly a captive audience. But LinkedIn has an ad type that allows you to avoid that. Reach people’s message inbox directly LinkedIn Sponsored Message Ads (formerly InMail) are ads that are […]
In his book Digital Marketing in and AI World, Frederick Vallaeys makes the point that there are some things machines can do better than humans and there are some things humans can do better than machines. It’s in using the combination of these strengths that we find the best results. One area where […]
If you haven’t noticed yet, the LinkedIn advertising platform has been stepping up its game. Out of all the major digital ad platforms that we deal with (Google, Bing, Facebook, etc.), LinkedIn’s platform and capabilities has historically been the worst in my (and many others) opinion. This is of course outside of the vastly superior […]
In the field of analytics, the great Avinash Kaushik has said “data in aggregate is crap.” Why did he say this? Because when you aggregate numbers, things become blurry. To say your website got a million visits last month might mean something to you, but breaking it down into how that is spread out among […]
One of the biggest hindrances to productivity is how we feel at any given time. We’ve all said it – “I don’t feel like doing anything today” or “I don’t feel like going to work.” And it’s true, we all need time blocked off to do nothing or do only what we enjoy. But sometimes […]
Sometimes you get to the end of the day and say “I didn’t get anything done that I wanted to get done today!” Sometimes that’s unavoidable. Life happens. But I’d argue that most of the time, it IS avoidable. To be as productive as you can be, you can’t just work your way down a […]
In the book Getting Things Done, David Allen shares this about the human mind… The short-term memory part of your mind – the part that tends to hold all of the incomplete, undecided, and unorganized stuff – functions much like RAM on a computer. Your conscious mind, like the computer screen is a focusing tool, […]
Every once in a while, my wife will start a conversation with me with a sigh and the exclamation that she “feels overwhelmed.” What she means by this is she’s decided that she has “a million things to do” (her words) and she doesn’t see a way to get it all done with the time […]