Remote Working Tools Granular Uses

Granular’s Remote Work Tools / Tech Stack

At Granular we’ve been setup to work remotely since day one. While most of the team is in Milwaukee, we were built to have a flexible work schedule and be able to be plugged into work from remote places. PPC doesn’t sleep, weekends and holidays need coverage sometimes – so we need to keep things running without skipping a beat for our clients from anywhere in the world.

Rather than sharing everything we use, I picked all of the tools we use that would take you from Zero to 100 and enable you to work 100% remote by using these. This is probably 70% of our “tech stack”.

 

Zoom – Video and Conference Call tool (everyone already uses this, right?)

  • Pros:
    • We tried WebX, GoTo Meeting and Uber Meeting and Zoom is hands-down the winner.
    • Call quality and video quality are great
    • Zoom Rooms – seamlessly launch meetings in conference rooms with a TV and webcam
    • Flexible and compatible with everyone (call in, computer audio, 1-touch join with mobile device)
  • Cons:
    • Can get costly as you scale with more users
    • Video + Computer audio with groups can get “laggy” if your bandwidth is low
  • Pro Tip:
    • Use the Space Bar to temporarily unmute yourself. Good best-practice with group meetings so you’re only adding “noise” to the call when you talk.
    • Virtual Backgrounds – easily change your background (messy house, ugly office, etc) into a clean professional (or fun) background.
    • (Expert-Level Virtual Background, Jeremy)

  • Cost: $15/mo per user + $49/mo for a Zoom Room
  • Link: https://zoom.us/

Logitech headset – best audio quality we have found for the price

  • Pros:
    • Microphone audio quality is podcast-level good. The mic is great.
    • Very affordable
    • Comfy enough, very long cord with big mute button
  • Cons:
    • Messes up your pretty hair with the headband
    • You have a mic sticking on the side of your face
    • Only USB connectivity
  • Pro Tip:
    • This little headset will perform as well as a Blue USB mic or any other podcast-quality microphone for a fraction of the cost. Apply that to a Zoom meeting and you’re the clear voice in the group.
  • Cost: $25
  • Link: Amazon (currently sold out) https://www.amazon.com/gp/product/B000UXZQ42/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1

 

G Suite – Gmail, Google Calendar, Keep, Photos, Docs, Chat, Drive

  • Pros:
    • Universally loved Gmail and Calendar apps are the bedrock of this business productivity suite
    • Highly customizable and brand-safe with great security and anti-phishing tools
    • All in the cloud, available everywhere on every device.
    • Unlimited storage in Google Drive (mid-tier pricing)
    • Great team collaboration on Sheets, Docs and more within the suite. No more sending docs back and forth for edits.
  • Cons:
    • Can get technical on the Admin side of things. Setting up email routing, permissions, office locations, and groups can be cumbersome and too technical for some folks.
    • Your whole business is dependent on Google maintaining up-time with these cloud-based services
  • Pro Tip:
    • Schedule Send in Gmail. Don’t be that guy who sends emails at 10pm to show you’re working. Schedule that sucker to send at 8am like a gentleman.
    • Unlimited Storage in Drive. Ditch Dropbox and the like, dump that file in Drive.
  • Cost: Basic = $6 / mo per user Mid-tier $12 / mo per user (unlimited storage)
  • Link: https://gsuite.google.com/

 

Basecamp 3 – Project management, file sharing, to-do, team sharing, client facing project management

  • Pros:
    • Collaboration on project management
    • Ability to invite Client to certain parts of a project so you can get quick feedback, approval or have conversations within a certain project
    • Repository for all-things related to that client or project. One stop shop.
    • Shared to-do lists and nice usability within the platform
  • Cons:
    • Everyone needs a reminder it’s there – nice to have but not critical to daily work
    • Platform updates are fairly infrequent (their MO is why fix what’s not broken)
  • Pro Tip:
    • The Schedule tool is great for media flight planning
  • Cost: $99 / mo
  • Link: https://basecamp.com/

 

Slack – Team chat, client chat

  • Pros:
    • Great for quick Q&A with a team member or to get an option from multiple people
    • Much faster than email for small, quick chats
    • Fun things like Polls, Gifs, Memes – plenty of non-work stuff happens here. It’s the modern water cooler.
    • Multiple topics and channels can really make this a productivity powerhouse
  • Cons:
    • Makes it Very easy to disrupt someone “in the zone”
    • Costly if you pay for it
    • Lack of historic chats or files if you use free version
  • Pro Tip:
    • Set guidelines like, “If your question or request is a paragraph…send an email instead”.
    • Create custom emoji’s
    • Add-ons make it endlessly customizable, called Apps. Google Calendar, Zoom, Simple Poll and scorebot are some of our favorite additions.
  • Cost: Free  or $15/ mo per user (get the free version!)
  • Link: https://slack.com/

 

Ring Central – Phone system for the wireless office and remote workforce

  • Pros:
    • Office Phone, anywhere you are
    • Flexible and easy to scale up and down as needed
    • Good call quality and easy integration with smartphones or VOIP desktop phones
    • Call, text, voice-to-text voicemail, custom greetings
    • Office Hours and routing make it easy to push phone calls to users or voicemail based on your office hours and staffing setup
    • No hardware costs, like a traditional or hard-wired VOIP setup.
  • Cons:
    • Can get costly as you scale
    • Setup and Admin can be a bit difficult to learn
  • Pro Tip:
    • Custom Greetings for your company and users make this look like a big expensive corporate phone system, so take advantage of those features.
  • Cost: $25/ mo per user
  • Link: https://www.ringcentral.com/

 

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About the Author

Jordon Meyer

Jordon Meyer is the Founder and President of Granular. With over 12 years of hands-on paid search marketing experience, he's one of the most experienced PPC experts in the Midwest. His experience comes from both agency and client-side work, from small digital agencies to running the day-to-day PPC on the internal marketing team at Best Buy. He started Granular out of the demand for his work and the overall need for a laser-focused PPC agency.