Why Google’s Responsive Ad Strength Tool Is An Idea Factory I have no doubt that one of the most challenging parts of digital marketing is creating quality search ad copy that both stands out from the competition and motivates searchers to click. Not only do you have to know the product/service, offer, and company well […]
On March 18, 1995 Michael Jordan shocked the world when he faxed the simple and effective press release: “I’m back.” This went viral, before viral was a thing, and perfectly got the message across that he was setting down his baseball bat and rejoining the NBA. The success and simplicity of “I’m back” is […]
If you work in digital marketing and create campaigns for Google, Facebook, Instagram, etc, you know that you can never check your work enough before launching campaigns. The worst feeling ever is thinking you may have forgotten to set your budgets or that you accidentally targeted the entire United States when you only meant to […]
Do Google Gmail Ads Work for Restaurants? Most restaurants I’ve worked with seem to have tried Google Search Ads at some point, and although Search can be successful, common questions I hear are “what else can we do on Google?” and “how do we get new customers?” Surprisingly, I have found that most brands have […]