Marketing Industry News

Updates, hot topics & news in digital marketing at Granular

Get breakthroughs in the fast-paced world of digital marketing in articles covering news industry-wide and at Granular. Make informed decisions when hiring marketing agencies and stay ahead of the competition in this ever-evolving landscape.

GA4 Tagging Changes in GTM You Will Love

Those who use Google Tag Manager often may have noticed that Google’s default “GA4 Configuration” tag has disappeared from the list of tag types. Google has decided to roll this into what they call their “Google tag” which is a standardized place to manage your GA4 configuration tagging. Google plans to roll this Google tag[…]

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Comparing Five Consent Management Platforms that Integrate with Google Consent Mode

Let’s compare five popular consent management platforms (CMPs) that integrate with Google’s Consent Mode. This guide is designed to help you choose the right platform that facilitates compliance with privacy laws while retaining your ability to build, execute, and iterate data-driven marketing. Below we evaluate each CMP’s compatibility with Google’s Consent Mode, their cost-effectiveness, and[…]

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Navigating the Post-Cookie Landscape: Strategies and Insights | Webinar Blog Banner

Navigating the Post-Cookie Landscape: Strategies and Insights

In the latest installment of the Granular Webinar Series, we delve into the imminent shift away from traditional cookie-based tracking. This comprehensive session is designed to arm marketers, advertisers, and businesses with the knowledge and strategies necessary to adapt and flourish in the cookie-free world. Jordon Meyer, the Founder and CEO of Granular, together with[…]

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The Social Situation with Sarah

I’ve been obsessed with social media since I coded my first layout on MySpace around 2003. I’ve dabbled in them all, from Xanga and AIM to Vine and Tumblr. I met my best friend on Instagram six years ago and even created a Facebook group that now has almost 30k members. It only makes sense[…]

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GA4 Webinar: The Good, The Bad and The Ugly

Your current Google Analytics is going away – but don’t fret, GA4 experts from Granular hosted a webinar to share all of the relevant information you need to know about the switch from Google Analytics to GA4. Check out the webinar below, followed by more in-depth information on key slides and helpful resources. If you[…]

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Google Premier Partnership

MILWAUKEE, WI – FEBRUARY 23 – Milwaukee, Wisconsin-based Granular, one of the nation’s leaders in paid digital marketing, today announced it has achieved Google Premier Partner status for the eighth year in a row. This exclusive designation places them among the top 3% of Google Partners that meet the new, more rigorous program requirements across[…]

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"@elonmusk: Here's how to improve Twitter Ads"

@elonmusk Here’s How To Improve Twitter Ads

If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]

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Maintaining culture through pandemic

Maintaining Culture Through a Pandemic

Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]

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Holiday PPC Management Findings 2018

PPC Management Takeaways From Black Friday and Cyber Monday 2018 With another Black Friday and Cyber Monday PPC season under our belts, it’s time for us to exhale with the rest of the retail and marketing world. As we take a second to catch our breath, we wanted to look back at the crazy week[…]

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Gallery Night and Day Event at Granular

Gallery Night and Day in Milwaukee is back, and Granular is happy to be a part of the fun for the first time. If you’re not familiar with the event, participants can enjoy “an evening of gallery hopping and art viewing beginning Friday, January 20 and continuing during the day on Saturday, January 21.” Not only do[…]

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Granular Speaking at SMX West and HeroConf in 2017

Granular is happy to announce Joe Martinez, our Senior Manager of Paid Media & Community, will be speaking at two of the biggest conferences in our industry in 2017: SMX West and HeroConf. SMX West SMX West is held every March in San Jose, CA. This conference is put on by Third Door Media who runs[…]

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