Anna Borchert

Author Archives

  • increase shopping roas

    Quickly Increase Your Shopping ROAS With a Script for Trending Queries

    Wouldn’t it be great to know faster what users are currently searching for this week compared to the last week and year to year? You could optimize your inventory, bidding and even campaign structure. You’d not only save time for yourself, but could save your clients money!  You may be thinking, “Well I already use […]

  • Quality Score Poem

    Love Poem to Quality Score

    In paid advertising, we all know the pains of quality score. We work incredibly hard with our clients to get their website to reflect exactly what their business does. Then we write ad copy based on those landing pages and our keywords need to be the most relevant to the user. But sometimes no matter […]