Digital Marketing, PPC, eCommerce and Lead Gen
What do you do when the office impulse buys hundreds of cookies from a local Girl Scout? Throw a cookie and beer pairing happy hour, of course! And, since we’re data nerds, you can bet we polled our participants and made charts and graphs based on the results, all of which are posted within this[…]
As an extrovert, I never found it challenging to make small talk before meetings. In fact, I actually enjoyed it and found it very valuable in making connections with others. That however all changed when the majority of my meetings shifted online, and I found myself starting almost every meeting with the same exact conversation:[…]
I enjoy watching football and consider myself semi-knowledgeable about the sport (cough cough, 2021 Granular Fantasy Football Champion talking here) but I couldn’t have cared less who won the Super Bowl this year. So, if you’re anything like me, you watched the Super Bowl for one or all of these three reasons: #1 – The[…]
Welcome back to part two! This is a 2-part blog series where I break down common mistakes I’ve seen with Facebook ad creative. If this is your first time, be sure to check out part one of this series. Hopefully, your business isn’t making one of these mistakes. If you are, no big deal, just[…]
It feels like every Meta change over the past few months has made advertisers’ lives harder. Whether it’s requiring increased security or completely changing the Business Manager’s format, I know I’m not alone when I say it’s been a constant headache. But, as of last week (or that’s at least when I became aware of[…]
Do you know what hurts me more than my face ID not recognizing me in the morning…? Putting money behind poor Facebook ad creative and messaging. It crushes my digital marketing soul when I see campaigns perfectly set up with the right budget, bid, placements, and audiences only for poor ad copy creative and incorrect[…]
If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]
When I first heard about “the metaverse” my mind immediately flashed to The Office episode where Dwight is playing the online role-playing game, Second Life. In the episode, Dwight says “my life was so great that I literally wanted a second one.” Insert Jim Halpert smirk here (but really who can afford it?) That The[…]
Disclaimer from the authors Jessica Busalacchi & Emily Martin – Since TikTok is growing at a rapid pace and their advertising platform is so new, a lot of features are continuously changing. We will do our best to keep this guide updated! Over the past year, TikTok has taken the world by storm with its[…]
Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval! We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not[…]
