Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Facebook Creative Mistakes

Common Facebook Ad Creative Mistakes & How To Fix Them (Part 2)

Welcome back to part two! This is a 2-part blog series where I break down common mistakes I’ve seen with Facebook ad creative.  If this is your first time, be sure to check out part one of this series. Hopefully, your business isn’t making one of these mistakes. If you are, no big deal, just[…]

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"This small meta commerce manager update will help save time"

This Small Meta Commerce Manager Update Will Help Save Time

It feels like every Meta change over the past few months has made advertisers’ lives harder. Whether it’s requiring increased security or completely changing the Business Manager’s format, I know I’m not alone when I say it’s been a constant headache. But, as of last week (or that’s at least when I became aware of[…]

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"Common Facebook Ad Creative Mistakes & How to Fix Them (Part 1)

Common Facebook Ad Creative Mistakes & How To Fix Them (Part 1)

Do you know what hurts me more than my face ID not recognizing me in the morning…? Putting money behind poor Facebook ad creative and messaging. It crushes my digital marketing soul when I see campaigns perfectly set up with the right budget, bid, placements, and audiences only for poor ad copy creative and incorrect[…]

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"@elonmusk: Here's how to improve Twitter Ads"

@elonmusk Here’s How To Improve Twitter Ads

If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]

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"Marketing in the Metaverse: 5 principles to keep in mind with the changing landscape"

Marketing in the Metaverse: 5 Principles to Keep in Mind with the Changing Landscape

When I first heard about “the metaverse” my mind immediately flashed to The Office episode where Dwight is playing the online role-playing game, Second Life. In the episode, Dwight says “my life was so great that I literally wanted a second one.” Insert Jim Halpert smirk here (but really who can afford it?) That The[…]

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TikTok Advertising: The Why & The How Of Getting Started

Disclaimer from the authors Jessica Busalacchi & Emily Martin – Since TikTok is growing at a rapid pace and their advertising platform is so new, a lot of features are continuously changing. We will do our best to keep this guide updated!  Over the past year, TikTok has taken the world by storm with its[…]

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Facebook Ad Account Disabled

Facebook Ad Account Disabled?

Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval! We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not[…]

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how to move a facebook ad account

How To Move A Personal Ad Account Into Facebook Business Manager

At Granular we believe it is critical for companies to own their own digital ad accounts but every so often we come across a client whose Facebook Ads Manager account was set up under an employee’s personal ad account instead of under the business. This can become a real pain…especially if the employee no longer[…]

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How To Use Chatbots To Generate Leads On Facebook

Have you ever felt that the audience in your Facebook lead generation campaign has gone dry? You may have started to see your Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially. Well, it might be time to try out a chatbot instead of a lead gen form.  Never used[…]

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prepare for iOS14 update

How To Prepare Your Facebook Campaigns For Apple’s iOS14 Update

Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so[…]

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