Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

How Scale Modeling Made Me a Better Marketer

It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]

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"Navigating Google's double-edge Optiscore Sword: The best and worst of their recommendations"

Navigating Google’s Double-edge Optiscore Sword: The Best and Worst of Their Recommendations

I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and[…]

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Content Grouping

A Feature Of Google Analytics Content Creators Shouldn’t Overlook

To me, it seems like an overlooked feature that’s been a part of Google Analytics Universal since it launched is Content Groupings. Content groupings are clusters of pages defined by common identifiers, like URL, metadata or website purpose.  By using them, a company can better understand the growth of its website over time through more[…]

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When to switch to GA4

Should I Switch To GA4? – The Question Marketers Are Asking Themselves

In the past few weeks, I’ve been asked by clients and internal team members a very smart question; “When should we start using GA4 (Google Analytics 4)?,” and I didn’t really have a clear answer. In the past few months since being released in October of 2020, GA4 has been throwing many digital marketers and[…]

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5 Advanced Tricks & Tips for Mastering Google Tag Manager

Google Tag Manager is a tool that can bring highs and lows. It can lead you down a path of troubleshooting that will take hours for you only to realize you forgot to hit “submit” for your changes. It has the capacity to put you on the top of the world when you set up[…]

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