Mark Lee

Author Archives

  • Content Grouping

    A Feature Of Google Analytics Content Creators Shouldn’t Overlook

    To me, it seems like an overlooked feature that’s been a part of Google Analytics Universal since it launched is Content Groupings. Content groupings are clusters of pages defined by common identifiers, like URL, metadata or website purpose.  By using them, a company can better understand the growth of its website over time through more […]

  • When to switch to GA4

    Should I Switch To GA4? – The Question Marketers Are Asking Themselves

    In the past few weeks, I’ve been asked by clients and internal team members a very smart question; “When should we start using GA4 (Google Analytics 4)?,” and I didn’t really have a clear answer. In the past few months since being released in October of 2020, GA4 has been throwing many digital marketers and […]

  • 5 Advanced Tricks & Tips for Mastering Google Tag Manager

    Google Tag Manager is a tool that can bring highs and lows. It can lead you down a path of troubleshooting that will take hours for you only to realize you forgot to hit “submit” for your changes. It has the capacity to put you on the top of the world when you set up […]