
Navigating Google’s Double-edge Optiscore Sword: The Best and Worst of Their Recommendations
I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and […]