Sr. Measurement & Paid Media Manager
Mark Lee is a Sr. Manager, Measurement & Paid Media at Granular, and specializes in B2B, B2C and Lead Gen PPC accounts. He also specializes in analytics and measurement for a wide array of clients. He holds a degree in Public Relations & Advertising from the University of Wisconsin-Milwaukee. In his free time, he enjoys mountain biking, playing video games, building models or spending time with his wife or cat.
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Your current Google Analytics is going away – but don’t fret, GA4 experts from Granular hosted a webinar to share all of the relevant information you need to know about the switch from Google Analytics to GA4. Check out the webinar below, followed by more in-depth information on key slides and helpful resources. If you[…]
Those who use Google Tag Manager often may have noticed that Google’s default “GA4 Configuration” tag has disappeared from the list of tag types. Google has decided to roll this into what they call their “Google tag” which is a standardized place to manage your GA4 configuration tagging. Google plans to roll this Google tag[…]
It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]
I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and[…]
To me, it seems like an overlooked feature that’s been a part of Google Analytics Universal since it launched is Content Groupings. Content groupings are clusters of pages defined by common identifiers, like URL, metadata or website purpose. By using them, a company can better understand the growth of its website over time through more[…]
In the past few weeks, I’ve been asked by clients and internal team members a very smart question; “When should we start using GA4 (Google Analytics 4)?,” and I didn’t really have a clear answer. In the past few months since being released in October of 2020, GA4 has been throwing many digital marketers and[…]
Google Tag Manager is a tool that can bring highs and lows. It can lead you down a path of troubleshooting that will take hours for you only to realize you forgot to hit “submit” for your changes. It has the capacity to put you on the top of the world when you set up[…]
