Five Red Flags to Look Out For When Working With Agencies

Working with agencies can be a game-changer for businesses looking to expand their online presence. However, not all agencies are created equal, and it’s important to be aware of potential red flags before entering into a partnership. 

Take a look at the five warning signs that an agency might be hiding and find out how Granular handles things differently.

🚩 Their “Sr Guru” is always at a conference leaving interns and juniors to run their accounts.

Other agencies frequently delegate tasks to interns and juniors. At Granular, that’s not an issue because we exclusively recruit senior-level staff and ensure that the account manager you speak with is also the one managing your campaigns.

🚩 They charge based on how much you spend on ads

Charging clients according to their advertising budget is a common practice of traditional agency pricing models. On the other hand, here at Granular, we can provide you with budget suggestions based on what we think is essential to reach your business goals, not what will make us more money.

You have our word that we will never propose raising your ad budget for the purpose of padding our own pockets. We prioritize what is in your best interest.

🚩 The lack of account transparency 

Being open and honest about how well your campaign is doing is something we strongly believe in. As a result, we make our dashboards and monthly reports available to our clients. 

In addition, your ad accounts will still be under your ownership when you work with us. You have complete ownership and control over your data at all times. Unfortunately, we’ve seen many examples of the inverse. 

🚩 They launch a campaign prior to setting up tracking

This raises serious concerns. We prioritize the implementation of tracking measures prior to campaign launches because we are data-driven marketers. Measuring success becomes next to impossible without appropriate tracking and can result in wasted ad spend.

🚩 They follow tech rep’s exact recommendation 

Strategies and tactics should be based on what works, not what big tech sales representatives recommend. When we meet with representatives, we always keep our clients’ best interests in mind and make sure they get the most out of their advertising budget by pushing back and challenging them.


If you have any questions or are interested in having Granular help grow your business, please use the button below to get in touch!