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Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
The content you are about to read is satire, and as with every good piece of satire, is grounded in real life experiences. It is not meant to offend – we love our platform partners and hold web developers and designers in the highest of regards (Lord knows I certainly am not capable of doing[…]
So, you want to grant someone access to your LinkedIn accounts so they can manage your ads for you? Well, you are just in luck! This easy how-to guide will get that expert PPC professional into your Campaign Manager account and creating eye-catching, lead-generating Sponsored Content and In-Mail ads before you can say “Man, this[…]
Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this[…]
If you manage Google Shopping ads and Google Merchant Center product feeds, especially for ecommerce websites that have price changes and dollar- or percent-off sales, then there is a good chance that you have ran into an issue where your Google Shopping Ads display the incorrect price. This can be frustrating if you are counting[…]
When Google introduced Responsive Ads to all advertisers in July 2018, I saw it as an opportunity to simplify the workflow for a common optimization task performed by search marketers: ad copy testing. It has long been a best practice to run multiple variations of ad copy simultaneously, accrue data, and decide winners and losers[…]
