Digital Marketing, PPC, eCommerce and Lead Gen
I enjoy watching football and consider myself semi-knowledgeable about the sport (cough cough, 2021 Granular Fantasy Football Champion talking here) but I couldn’t have cared less who won the Super Bowl this year. So, if you’re anything like me, you watched the Super Bowl for one or all of these three reasons: #1 – The[…]
ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]
It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]
Granular’s Top PPC Predictions for 2023 Anna – eCommerce & Programmatic Advertising: I’m looking forward to seeing how much OTT/CTV advertising grows in the next year. We’ve already seen massive growth in the space since 2020, and with more people expanding their paid subscriptions to platforms like Netflix, I am excited to test out more[…]
AI chatbots, such as Chat GPT and deep learning image models like DALL-E, have recently created a lot of hype surrounding artificial intelligence services online. I believe these are game-changing tools that will alter how we live and work, but it’s essential to consider the potential downsides before using AI for your company or product.[…]
I love Snapchat as an ads platform, the snapchat business manager setup is simple and it reaches a younger audience, which can be useful, but I’ve always been annoyed and slightly confused about the “clone” feature. Cloning is useful if you want to reuse everything exactly as it is, such as if you want to[…]
A Quick Overview: JUMP TO DETAILED STEPS Good to know: Countless hours have been spent by marketers and business owners across the world trying to figure out how to see the digital ads their competitors are running. When it comes to seeing ads in the Google Ads ecosystem, users have had to rely on 3rd[…]
As technology becomes more advanced, it has been easier than ever before to shop online. If your client is selling products online, they need to be on Amazon. Over 92% of online consumers in 2025 have used Amazon to purchase an item. This is a far greater percentage than any other eCommerce site so now[…]
Welcome back to part two! This is a 2-part blog series where I break down common mistakes I’ve seen with Facebook ad creative. If this is your first time, be sure to check out part one of this series. Hopefully, your business isn’t making one of these mistakes. If you are, no big deal, just[…]
If you sell products or run ads on Amazon you’ll quickly notice it’s hard to stand out in this busy marketplace. Luckily, there are a few ways to boost sales and conversion rates while decreasing inventory. The best and most popular options are Coupons, Deals, Promotions, and Prime Exclusive Discounts. Coupons Coupons are the most[…]
It feels like every Meta change over the past few months has made advertisers’ lives harder. Whether it’s requiring increased security or completely changing the Business Manager’s format, I know I’m not alone when I say it’s been a constant headache. But, as of last week (or that’s at least when I became aware of[…]
We all hate articles or spam emails with clickbait titles claiming “you need to take action on your account because you’re in danger of losing access.” This is not one of those posts. In the last few months, we’ve seen three different clients locked out of their Facebook accounts due to Two-Factor Authentication (2FA) issues.[…]
Do you know what hurts me more than my face ID not recognizing me in the morning…? Putting money behind poor Facebook ad creative and messaging. It crushes my digital marketing soul when I see campaigns perfectly set up with the right budget, bid, placements, and audiences only for poor ad copy creative and incorrect[…]
Snapchat Ads now offers a business manager akin to what you’re used to in other large ad platforms. This enables an advertising agency to seamlessly link multiple client ad accounts. Here we’ll break down the steps to set up your agency Business Manager, as well as how to link client ad accounts. Creating a New[…]
With the rise of user privacy, conversion tracking ain’t what it used to be! As most advertisers know by now, you need users’ permission to track on Apple devices running IOS14.5+. This is causing a noticeable decrease in attributed conversions to most digital advertising efforts including all social media platforms like Facebook, Instagram, TikTok, Twitter,[…]
It’s hard to believe we published this blog more than two years ago, many of us naive to the fact the pandemic would last even more than a few weeks at that point. The months passed, remote working became the standard, and we collectively learned so much about ourselves in the process. In a COVID/lockdown/quarantine[…]
If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]
Early in my PPC career, I was tasked with changing out over 50 ads that contained inaccurate copy. I logged into the Google Ads account and painstakingly changed them one-by-one. I knew there had to be a better way. Next time, I tried downloading the ads, editing them in a spreadsheet, and then uploaded the[…]
So You’ve Got a New Product Feed Feeds are crucial when it comes to online advertising. Google Shopping is one of the top revenue drivers for e-commerce accounts, and when your feed goes down or issues occur, it can be rather disastrous for your advertising and business. A data feed management platform can be a[…]
I’ve been working in Google Ads since 2015, so I’ve seen many new Google innovations in the space. The shift away from manual bidding to Google’s (IMO – far superior in many situations) automated bidding was landscape changing. In 2019, Google introduced its optiscore that was essentially a ranking system to determine how “compliant” and[…]
When I first heard about “the metaverse” my mind immediately flashed to The Office episode where Dwight is playing the online role-playing game, Second Life. In the episode, Dwight says “my life was so great that I literally wanted a second one.” Insert Jim Halpert smirk here (but really who can afford it?) That The[…]
I think we can all appreciate a good sandwich. A well designed sandwich can make your whole day. Good bread, quality meat and cheese and just the right amount of sauces and special toppings. My favorite this time of year is a thick cut turkey on toasted whole grain bread with a slice of sharp[…]
In LinkedIn’s Best Practice Guide for Events, they mention… In the midst of that, LinkedIn has come alongside to support this trend with new products and features on their platform that support the promotion and hosting of online events. This of course makes a ton of sense for their platform because event marketing is great[…]
Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad[…]
In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code. This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately,[…]
