Megan Klein

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  • Tips for Google Ads housing campaigns

    4 Tips For Optimizing Google Ads Campaigns For Housing

    In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code.  This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately, […]