Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Headshot of dog Podrick "The Menace", Granular Milwaukee

Granimals: Meet the Pets of Granular

Podrick the Menace Podrick belongs to me, Megan Klein, Manager of Paid Media at Granular. I helped The Rick break Amish in August of 2021, and my life hasn’t been the same since… My house was basically a farm growing up. At one point we had 4 dogs, 4 cats, a “teacup” pig (he was[…]

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Tips for Google Ads housing campaigns

4 Tips For Optimizing Google Ads Campaigns For Housing

In October 2020, Google updated their Personalized advertising policies to include new targeting restrictions that directly impacted advertising for Housing. Advertisers can no longer target users based on age, gender, marital status, parental status or ZIP code.  This makes it difficult to reach the right audience with your ads, (especially for those 55+ communities). Fortunately,[…]

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