General Marketing Insights

Conversations & articles on general marketing topics

Get the latest takes on general marketing topics in this hub for the everyday digital marketer. Learn about ad placements, productivity tips, ins and outs of account management, tough marketing discussions and much more from leading industry experts. 

Refine your topic further:

RIP Twitter. Hello X 

Ding Ding Ding, the digital boxing match Musk VS Zuck continues this week!  A few days ago, Elon Musk, the owner of the platform formerly known as Twitter, announced through a series of tweets that he would be renaming the platform to “X.” The CEO of X.com, Linda Yaccarino, later tweeted (xeeting?) explaining what the[…]

Keep Reading

How Brands Leverage Digital Advertising To Give Their 2023 Super Bowl Ad Extra Yards

I enjoy watching football and consider myself semi-knowledgeable about the sport (cough cough, 2021 Granular Fantasy Football Champion talking here) but I couldn’t have cared less who won the Super Bowl this year. So, if you’re anything like me, you watched the Super Bowl for one or all of these three reasons: #1 – The[…]

Keep Reading

AI for PPC

ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]

Keep Reading

How Scale Modeling Made Me a Better Marketer

It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]

Keep Reading

What We See For PPC In 2023

Granular’s Top PPC Predictions for 2023 Anna – eCommerce & Programmatic Advertising: I’m looking forward to seeing how much OTT/CTV advertising grows in the next year. We’ve already seen massive growth in the space since 2020, and with more people expanding their paid subscriptions to platforms like Netflix, I am excited to test out more[…]

Keep Reading
Artificial Intelligence

5 Things You Need to Know Before Using Artificial Intelligence for Ad Copy

AI chatbots, such as Chat GPT and deep learning image models like DALL-E, have recently created a lot of hype surrounding artificial intelligence services online. I believe these are game-changing tools that will alter how we live and work, but it’s essential to consider the potential downsides before using AI for your company or product.[…]

Keep Reading

Duplicate Snapchat Ads The Easy Way!

I love Snapchat as an ads platform, but I’ve always been annoyed and slightly confused about the “clone” feature. Cloning is useful if you want to reuse everything exactly as it is, such as if you want to move unchanged assets across campaigns or ad sets. But, it does not work if you simply want[…]

Keep Reading
View Competitor Google Ads

See Competing Google Ads For Free

A Quick Overview: JUMP TO DETAILED STEPS Good to know: Countless hours have been spent by marketers and business owners across the world trying to figure out how to see the digital ads their competitors are running. When it comes to seeing ads in the Google Ads ecosystem, users have had to rely on 3rd[…]

Keep Reading

Getting Started With Amazon Ads: Ad Types

As technology becomes more advanced, it has been easier than ever before to shop online. If your client is selling products online, they need to be on Amazon. Over 70% of consumers in 2022 use Amazon for their online shopping over any other eCommerce site so now it’s more important than ever to establish your[…]

Keep Reading
amazon coupons and deals

Increase Conversions With Amazon Coupons, Deals and Promotions

If you sell products or run ads on Amazon you’ll quickly notice it’s hard to stand out in this busy marketplace. Luckily, there are a few ways to boost sales and conversion rates while decreasing inventory. The best and most popular options are Coupons, Deals, Promotions, and Prime Exclusive Discounts. Coupons Coupons are the most[…]

Keep Reading
"Granular Team Q & A: Work From Home 2 years later"

Granular Team Q&A: WFH 2 Years Later

It’s hard to believe we published this blog more than two years ago, many of us naive to the fact the pandemic would last even more than a few weeks at that point. The months passed, remote working became the standard, and we collectively learned so much about ourselves in the process. In a COVID/lockdown/quarantine[…]

Keep Reading
"@elonmusk: Here's how to improve Twitter Ads"

@elonmusk Here’s How To Improve Twitter Ads

If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]

Keep Reading
Employment Ads Channels

Employment Ads Benchmarks: Which Digital Ad Channels Perform Best?

Here at Granular, we’ve had the privilege of working with over 50 different companies in multiple countries to assist with their hiring needs over the last few years. We have been able to drive nearly 150,000 applicants to these positions in the past year alone. There has been a lot of testing through various ad[…]

Keep Reading

How To Use Chatbots To Generate Leads On Facebook

Have you ever felt that the audience in your Facebook lead generation campaign has gone dry? You may have started to see your Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially. Well, it might be time to try out a chatbot instead of a lead gen form.  Never used[…]

Keep Reading
prepare for iOS14 update

How To Prepare Your Facebook Campaigns For Apple’s iOS14 Update

Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so[…]

Keep Reading
Maintaining culture through pandemic

Maintaining Culture Through a Pandemic

Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]

Keep Reading
higher-education webinar with Google

Granular + Google EDU Webinar Recording

From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way.  We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked[…]

Keep Reading

This Facebook Tool Can Solve Your Ad Performance Frustrations

You’ve got all the campaign settings right.  Your target audience is exactly who you want to target.  You believe you have a great offer for that audience.  You know how much you want to pay per conversion.  But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought[…]

Keep Reading
how to link your facebook account to your agency

How to Link Your Facebook Account With Your Agency’s Business Manager Account

Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this[…]

Keep Reading

Insourcing and Outsourcing: What You Should Know About Industry Trends and Patterns

To insource or to outsource? For many businesses, that is an ongoing question. In the past few years, the benefits of outsourcing have been highly touted and embraced by companies of all sizes and in all industries. But insourcing also has a certain appeal. So, how can you choose which option is best for your[…]

Keep Reading

How To Organize Your Tasks For Maximum Productivity

In the field of analytics, the great Avinash Kaushik has said “data in aggregate is crap.” Why did he say this? Because when you aggregate numbers, things become blurry. To say your website got a million visits last month might mean something to you, but breaking it down into how that is spread out among[…]

Keep Reading

Be More Productive: How To Deal With Everything On Your Plate

One of the biggest hindrances to productivity is how we feel at any given time. We’ve all said it – “I don’t feel like doing anything today” or “I don’t feel like going to work.” And it’s true, we all need time blocked off to do nothing or do only what we enjoy. But sometimes[…]

Keep Reading
google sheets featured

Google Sheets: An Apology

For too long, I disregarded Google Sheets as a poor man’s Excel. I’d grown up with excel – from making tables in 5th grade to learning advanced linear programming in my Supply Chain degree courses. Google Sheets didn’t have the processing power, the features, the familiarity. And in some respects, it still doesn’t. There’s no[…]

Keep Reading
Best of MKE french fries

The Definitive Ranking of Milwaukee’s Best French Fries

Here at Granular, we’ve read countless articles and have had many heated discussions about who has the best French fries in Milwaukee. Being data-driven individuals, we always took issue with the methodologies we read about from other sources. So naturally, we had to take matters into our own hands and bring you the definitive list[…]

Keep Reading

How To Plan To Be Productive: 5 Steps To Doing What Matters Each Day

Sometimes you get to the end of the day and say “I didn’t get anything done that I wanted to get done today!”  Sometimes that’s unavoidable.  Life happens.  But I’d argue that most of the time, it IS avoidable. To be as productive as you can be, you can’t just work your way down a[…]

Keep Reading

Remote Working Tools Granular Uses

Granular’s Remote Work Tools / Tech Stack At Granular we’ve been setup to work remotely since day one. While most of the team is in Milwaukee, we were built to have a flexible work schedule and be able to be plugged into work from remote places. PPC doesn’t sleep, weekends and holidays need coverage sometimes[…]

Keep Reading