Top Five Ways to Use ChatGPT for PPC

ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a rendition of the Star Spangled Banner in the style of Chief Keef”), and the results may have you questioning the future of the human race.

As marketers, naturally, we wonder how we can harness this tool for good. The most common question I see is “how can I use this tool for marketing?” After a bit of testing, I created a top 5 list of how to use ChatGPT for PPC.  As always, with AI, remember to check your results, here is a link to another article we wrote about the 5 things you need to know before using AI for ad copy. This isn’t a tool that removes the need for a human to create PPC campaigns but helps you build upon what you already have. In many cases, I found my own research to be more in line with what I was looking for but it’s a great tool to find terms you may not have thought of or a different approach to ad copywriting when you’re looking for a refresh.

If you are curious about how this intro would read if ChatGPT wrote it, check out the end of the post!

For your pleasure, ChatGPT’s attempt at an intro:

ChatGPT is a powerful language generation model that can be used for a variety of purposes, including PPC. With its ability to generate natural, human-like language, ChatGPT can help PPC marketers create more effective ad copy and landing pages, as well as other elements of their campaigns. Some of the ways ChatGPT can be used for PPC include generating headlines and product descriptions, fine-tuning the model on a dataset of PPC-related language, and using the model’s output to optimize campaigns and drive more conversions. Overall, ChatGPT can be a valuable tool for PPC marketers looking to improve their ROI and reach more customers through their advertising efforts.