You’ve got all the campaign settings right. Your target audience is exactly who you want to target. You believe you have a great offer for that audience. You know how much you want to pay per conversion. But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought they would be.
You just may have a problem with your creative. I know how frustrating it can be to find out this is the case. Fortunately, I have good news for you because Facebook provides a free tool that you can use to determine what content is already working so you don’t have to abandon a concept and come up with brand-new ad creative from scratch!
What is Facebook Creator Studio?
In 2018, Facebook released the Creator Studio, which has since gone through quite the facelift, including getting its own mobile app in early 2020. This tool was designed to be the one-stop-shop for creators to manage, monetize, and understand their content and audience across Facebook and Instagram.
Unlike Business Manager, the Creator Studio is specifically for individual pages, not ad accounts. This seems to have caused some confusion, leading some marketers to think the majority of its features are only relevant for Organic Social Media, but that is far from the case. By providing insights on what content is performing best on organic pages and why, the Creator Studio is a valuable tool for paid advertisers to help make their own campaigns stronger.
Want to learn more?
If you’re unfamiliar with this tool – and it’s okay if you are – this short 6 minute video will quickly highlight the Creator Studio’s key features that will help you run engaging and successful creative in your next campaign.
With bidding and targeting becoming more and more automated, your campaign’s creative is what’s going to set your brand apart from your closest competition. Don’t continue to run creative that’s not driving results. Instead, use this free tool to analyze the metrics it provides and make those data-driven decisions today! I promise the results will speak for themselves.