eCommerce Marketing

Integrating your Shopify store with Google Merchant Center is a no-brainer to help promote your products across Google’s available ads inventory. Without this key step, you won’t be able to operate Product Listing Ads campaigns or any similar Shopping ad types on Google Ads, so it’s imperative to complete this process before starting any advertising. […]

Updated 3/11/2025 It’s tough to keep up with every platform update, new ad format, and industry shakeup—that’s where we come in. Each month, the Granular team curates the most important changes in paid media, breaking them down with expert insights on why they matter for your bottom line. We keep it concise, actionable, and focused[…]

Advertising on Amazon offers immense sales potential, but navigating its intricate advertising ecosystem can often be daunting. Amazon’s strict advertising guidelines and fee structures can result in challenges that eat into your margins, particularly when dealing with product ineligibility issues. However, with the right strategies or agency partner, these obstacles can be lessened. Here are[…]

The digital landscape moves fast, and keeping up can feel overwhelming. But with the right tools, staying ahead becomes second nature. Google Ads’ 2024 updates were built to simplify, optimize, and elevate your campaigns. Whether you’re a small business or a seasoned marketer, these updates are designed to connect you with your audience and drive[…]

If your company or client is planning to move their website to a new platform and you run PPC ads, there are a few things you need to know before getting started. We’ve built a handy checklist to help you plan your process and set the right timeline and expectations for your new website launch.[…]

With the holiday season just around the corner, Meta has launched a series of ad updates to help businesses maximize their campaigns and connect with shoppers in fresh, engaging ways. Promo Codes Directly In Ads Promo codes are one of the most effective ways to incentivize shoppers. Meta’s new feature allows businesses to integrate promo[…]

If you manage Google Ads for an eCommerce client or work on an eCommerce marketing team, you’ve likely uploaded product data to Google Merchant Center (GMC) and encountered some issues. Perhaps your products are showing the wrong prices or aren’t even displaying at all. GMC disapproves products that don’t meet Shopping ads policies or product[…]

While it might seem early to be thinking about the holidays in the middle of summer, now is the time to begin your advertising plan for the upcoming holiday season. Black Friday and the 2024 holiday season are fast approaching and you don’t want to be caught off guard with any part of your media[…]

The 2024 Google Marketing Live event was a lot to take in, as Google unveiled several updates allegedly designed to supercharge our advertising efforts. From AI-powered creative assets to immersive shopping ads, there’s a lot to unpack… Now this is where you would normally find our in-depth blog post about everything you should and would[…]

One aspect of programmatic advertising that excites us here at Granular is the advanced audience targeting it offers. Publishers from every nook and cranny create audience segments, down to super niche personas that can be overlaid onto the different channels. Through a demand-side platform (DSP), you can access audience segments by searching for a word[…]

I’ve been an avid TikTok user since 2020 for obvious reasons. When TikTok first became popular, the platform was a great escape from the trials of the real world. The comedy, exploration of new topics, and seeing shared experiences made the content engrossing and hard to put down.  As someone who has opened TikTok basically[…]

If you are selling products on Amazon, be prepared for fees: selling plans, referral, and fulfillment fees. Plus, if you choose to run Amazon Ads, that’s an extra cost too! To stay profitable, it’s essential to factor all of these in this additional spend. 4 Amazon Fees To Know Before you start selling product and[…]

If you’re currently running e-commerce ads on Meta but not taking advantage of the custom product set feature, you’re overlooking an incredible opportunity to segment your products. By doing so, you can efficiently segment your product list based on specific attributes. This allows you to precisely target the right consumers and optimize your advertising efforts[…]

Your current Google Analytics is going away – but don’t fret, GA4 experts from Granular hosted a webinar to share all of the relevant information you need to know about the switch from Google Analytics to GA4. Check out the webinar below, followed by more in-depth information on key slides and helpful resources. If you[…]

As technology becomes more advanced, it has been easier than ever before to shop online. If your client is selling products online, they need to be on Amazon. Over 70% of consumers in 2022 use Amazon for their online shopping over any other eCommerce site so now it’s more important than ever to establish your[…]

So You’ve Got a New Product Feed Feeds are crucial when it comes to online advertising. Google Shopping is one of the top revenue drivers for e-commerce accounts, and when your feed goes down or issues occur, it can be rather disastrous for your advertising and business. A data feed management platform can be a[…]

I have a huge flea market not too far from my house.  When I go there and find something I want to buy, I make sure I cover the whole market first because I regularly find multiple vendors that are selling the same thing.  And while the first vendor that carries the product may be[…]

If you manage Google Shopping ads and Google Merchant Center product feeds, especially for ecommerce websites that have price changes and dollar- or percent-off sales, then there is a good chance that you have ran into an issue where your Google Shopping Ads display the incorrect price. This can be frustrating if you are counting[…]

For a little while now, Facebook has been pushing its Marketplace section as a sort of Craigslist killer. There are quite a lot of listing and a decent amount of traffic inside Facebook’s Marketplace system. But it hasn’t caught on the way Facebook hoped. While the Facebook Marketplace is not going anywhere, as of now.[…]

With the advent of quick-to-market ecommerce platforms like Shopify, Big Commerce, and Squarespace (just to name a few) there are more people jumping into the world of ecommerce every day. While it’s possible to grow an organic footprint for an ecommerce brand, PPC and paid media continue to be the driving force behind ecommerce sales.[…]

PPC Management Takeaways From Black Friday and Cyber Monday 2018 With another Black Friday and Cyber Monday PPC season under our belts, it’s time for us to exhale with the rest of the retail and marketing world. As we take a second to catch our breath, we wanted to look back at the crazy week[…]

Joe Martinez, Director of Paid Media & Community at Granular, presented at SMX Advanced yesterday during the ecommerce section. Setting Up and Tracking a Full TrueView for Shopping Strategy There can be more to your ecommerce strategy than Shopping feeds and marketplaces. Joe demonstrated to the crowd how you can use your products to push[…]

My boss, Jordon Meyer, was looking for help to perform some maintenance on a speedometer cable in his 1988 Range Rover Classic. As most people do nowadays, he searched on YouTube for an instructional video to help make the task easier. When viewing the video, everything seemed normal until he hit the 50 second mark. It was at[…]

5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people[…]

ICYMI – I did a 45 minute podcast on Google Shopping where I went in depth on the technical and strategic side of Google Shopping. It’s worth a listen if you would like to learn more about Shopping for your own skill-set or simply want to use this to ask questions to your current agency[…]