Google Ads Update Tracker

On February 6, 2024, Google announced that it will be phasing out commissions-based bid strategies for Hotel Ads by October 2024, replacing them with target ROAS (tROAS) and Performance Max for travel goals. These AI-powered solutions enhance bidding accuracy and adapt to evolving privacy regulations, ensuring better campaign performance and compliance. More about the Google Ads update and what you need to know:

On February 1, 2024, Google announced an update to responsive search ads by now allowing only a single headline, adding campaign-level headlines and descriptions, and using dynamic assets alongside those provided by the advertiser. These updates leverage AI to optimize ad performance, providing flexibility and deeper insights for advertisers.

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On January 18, 2024 Google announced a new enhanced EU User Consent Policy enforcement that requires advertisers to send verifiable consent signals and update APIs/SDKs by March 2024. Upgrades to consent mode and partnerships with CMPs help manage compliance and ad performance amid evolving privacy regulations.

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As of December 18, 2023, Google Ads now offers self-service buying options for various YouTube ad products, including YouTube Select and TV lineups, masthead ads, and standard reservations. These updates simplify ad setup and management while integrating advanced audience targeting and traditional fixed CPMs. More about the Google Ads update and what you need to know:

On December 14, 2023 Google Ads announced shifts to real-time bidding auctions for apps, discontinuing support for multicall requests without bidding ad units. The change enhances ad value, ensures fair bidding practices, and includes penalties for evading detection systems, effective January 2024. More about the Google Ads update and what you need to know:

As of December 12th, 2023, YouTube’s Video Reach Campaigns now incorporate in-feed and Shorts ads, amplifying reach and efficiency through multiformat ads and Google AI. More about the Google Ads update and what you need to know:

As of December 12, 2023, YouTube’s Video Reach Campaigns now incorporate in-feed and Shorts ads, amplifying reach and efficiency through multiformat ads and Google AI.

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Google announced on November 9, 2023, that with the deprecation of third-party cookies in 2025, it will emphasize privacy-preserving technologies and AI solutions for audience engagement. Marketers should adopt Privacy Sandbox APIs, leverage AI-powered targeting, and focus on first-party data strategies to sustain performance and build trust. More about the Google Ads update and what you need to know:

On October 26, 2023, Google’s “search themes” in Performance Max allow advertisers to guide Google AI for broader ad reach across Google Ads placements. This feature uses business-specific knowledge to enhance ad performance and will replace custom segments based on search activity in early 2024. More about the Google Ads update and what you need to know:

On September 28th, 2023, Google announced the global launch of Video View Campaigns (VVC), offering up to 40% more views and 30% lower cost-per-view by using Google AI to deliver optimized creatives across YouTube’s video formats.

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On September 20th, 2023, Google shared updates on its plans to enhance Search ad relevance with automatically created assets. Automatically created assets are now available in seven additional languages and introduce a conversational AI experience for efficient campaign creation. These tools improve ad strength and streamline the setup process, driving better results for advertisers. More about the Google Ads update and what you need to know:

On September 7th, 2023, Google announced that it will be transitioning to real-time bidding for apps, moving away from multicall waterfalls as early as January 2024. This change improves efficiency, boosts monetization, and requires publishers to implement hybrid setups with bidding ad units. More about the Google Ads update and what you need to know:

On August 31, 2023, Google announced a new Limited Ads Serving policy that limits impressions for unfamiliar or misleading advertisers to build user trust and reduce scam risks. New advertisers must establish a positive track record and complete identity verification to gain full reach, promoting a safer and more transparent ad environment.

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On August 24, 2023, Google announced that vehicle ads created through Smart Shopping campaigns will be upgraded to Performance Max, enhancing reach across multiple channels and optimizing conversions with AI. This transition, starting in September 2023, provides broader visibility, improved conversion rates, and valuable insights for automotive advertisers. More about the Google Ads update and what you need to know:

On August 15, 2023, Google announced that Discovery Ads will soon be replaced by new Demand Gen Ads. Demand Gen enhances Discovery ads with AI-powered features, various ad formats, and advanced targeting. Starting in October, advertisers can upgrade to Demand Gen, optimizing for conversions and site visits, with all campaigns transitioning by early 2024.

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Google’s updates from August 8, 2023 include Google’s new AI-powered tools and features to enhance holiday marketing by improving engagement, optimizing performance, and providing actionable insights. Advertisers can optimize campaigns for high-value customers, implement omnichannel strategies, and leverage insights to drive profitable sales.

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Google Analytics 4 updates from August 2, 2023 introduces new features for app marketers, including advanced audience management, performance optimization tools, and comprehensive conversion measurement solutions. These updates enhance user engagement, drive conversions, and ensure accurate tracking for better app campaign performance.

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Starting January 16, 2024, Google Ads will require EEA and UK publisher partners to use Google-certified CMPs for personalized ads, ensuring compliance with the IAB TCF. This will expand to include CTV and Swiss traffic by July 2024, enhancing privacy standards across Europe.

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Google’s Performance Max campaign enhancements include tools to upgrade DSA and Display campaigns, advanced AI features for better ad performance, and improved audience insights. These updates unify campaign strategies and optimize results across channels.

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Google’s Gen Z Music lineup allows advertisers to target Gen Z music fans on YouTube by aligning with trending music across audio, long-form, and Shorts formats. This global ad solution ensures brands stay culturally relevant and effectively engage with the Gen Z audience.

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Google’s new brand settings for Search and Performance Max campaigns include brand restrictions for broad match and brand exclusions, offering advertisers enhanced control over ad placements. These features optimize reach, improve ROI, and ensure campaign relevance.

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Google is removing first click, linear, time decay, and position-based attribution models. Starting mid-July, these options will no longer be available for new conversions, with complete removal by September. Advertisers should transition to alternative models to maintain accurate performance measurement.

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Google Ads now supports store sales reporting and bidding in Performance Max campaigns, allowing advertisers to track and optimize both online and in-store sales. This feature enhances omnichannel marketing by providing comprehensive measurement, optimized bidding, and valuable insights into customer behavior.

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Google’s update for App campaigns from June 15, 2023 enhances App campaigns with expanded reach, new performance insights, and improved ad relevance. Advertisers can leverage new ad formats, actionable insights, and enhanced creative automation to connect with users more effectively and drive better campaign results. More about the Google Ads update and what you need to know:

June 13, 2023: Google Ads introduces a new design with a left-hand main menu, organizing pages into Campaigns, Goals, Tools, Billing, and Admin categories. The design improves navigation and efficiency, with the option to switch back to the previous design until 2024, allowing users time to adapt.  More about the Google Ads update and what you need to know: